08/04/2025
🚨 The Coca-Cola Courtroom Battle: Part 2 – Psychology Meets the Marketplace 🧠🛒
After the groundbreaking Coca-Cola trial, Harry Hollingworth’s work didn’t just fade into history—it sparked a revolution. For the first time, psychological methods were used to assess real-world issues like consumer choice, attention, and even emotional responses to products. Hollingworth went on to pioneer techniques in advertising psychology, using controlled experiments to determine which ads captured attention, influenced recall, and motivated purchases.
This courtroom drama evolved into a catalyst for applied psychology in business, showing companies that consumer decisions weren’t just random—they were deeply psychological. From color choices in packaging to the rhythm of jingles, psychology now plays a major role in how products are designed, marketed, and sold.
More than a century later, we see this legacy in action. Ever wondered why fast-food menus use red and yellow? Or why supermarkets place essentials at the back? That’s consumer psychology in motion—shaping your experience, often without you even noticing.
🧠 So, the next time you reach for your favorite brand, ask yourself: Is it truly my choice, or is my mind being subtly guided?
