
21/04/2025
Traditional Marketing vs. Digital Marketing ….Let’s Talk About It!
The other day, someone asked me,
“Isn’t marketing just marketing? What’s the real difference?”
And I smiled, because I used to ask the same question too.
So let me break it down in a simple way:
Traditional marketing is what we’ve known for years posters, flyers, radio ads, newspaper pages, TV commercials, even branded pens at events.
It’s familiar, but it can get pricey, and sometimes… you’re not even sure who saw it.
Digital marketing is where we use social media, websites, emails, and online ads to speak directly to our people.
It’s fast, more affordable, and best part? You can actually see what’s working and tweak things quickly!
Let me give you gist:
I once ran a Facebook ad with a N29k budget, and it brought in over 200 WhatsApp messages for a clothing brand.
Now imagine trying to do that with flyers alone…
Both methods have their place, but for small businesses today?
Digital gives you more power, more data, and more results.
So tell me are you Team Traditional or Team Digital? Or maybe a mix of both?
Let’s hear your thoughts!