17/12/2025
Sub‑Saharan Africa suffers a disproportionate burden of antimicrobial resistance, driven by self-medication, poor hygiene, and limited public awareness. In Nigeria, these drivers are widespread, making behaviour change at the community level essential.
To confront this threat, UDUYARS launched the National Youth AMR Campaign (NaYAMR) 2025. During World AMR Awareness Week 2025 and beyond. 31 youth-led campaigns delivered clear, practical AMR prevention messages across 10 Nigerian states, including the Federal Capital Territory, and communities in Tanzania and Cameroon. Volunteers used local languages and culturally relevant communications to connect with schools, campuses, markets, religious centres, and online audiences.
NaYAMR was coordinated as part of the Quadripartite AMR Multistakeholder Partnership Platform and the Action Group on Drivers of AMR, in partnership with the GLOBAL YOUTH INNOVATION COUNCIL (GYIC), SHIELD Nigeria, and multiple youth networks. This ensured aligned messaging and technical quality across each group.
The campaign reached more than 6,600 people- 6,107 in Nigeria (≈ 92 %), 305 in Tanzania (≈ 5 %), and 81 in Cameroon (≈ 1 %). Participants learned what AMR is, why antibiotic misuse drives resistance, and the importance of completing prescriptions and practising good hygiene, empowering students and community members to act as AMR stewards.
NaYAMR 2025 shows that organised and well-supported youth leadership can deliver meaningful public health impact at scale, even with limited resources. Continued investment in youth-led initiatives and partnerships will be essential to sustain and expand subsequent projects.
The full report is available on our website: https://www.uduyars.org/nayamr-campaign-2025/