14/07/2025
Find Your Tribe, Build Community – Lessons from Paystack.
Happy Monday! As we step into a new week, let’s talk about one of the most powerful tools for career and business growth: community.
In the world of work and entrepreneurship, success isn’t just about having the best ideas—it’s about building with the right people.
Take a moment to reflect on the story of Paystack, one of Nigeria’s most inspiring startup success stories. Founded in 2015 by Shola Akinlade and Ezra Olubi, Paystack set out to simplify online payments in Africa. But beyond just building software, they focused deeply on building a community—and that made all the difference.
From day one, the founders actively participated in Nigeria’s tech ecosystem, showing up at local events, engaging on social platforms, and supporting developers, creatives, and small business owners. They created spaces—both online and offline—where startups could learn, collaborate, and grow together. They weren’t just solving payment problems; they were nurturing an ecosystem.
Through developer meetups, workshops, and even detailed documentation tailored for the Nigerian context, Paystack built trust and loyalty among local businesses. Their commitment to the community made them more than just a service provider—they became a partner in their customers’ growth. That community-first approach didn’t just win users; it earned evangelists. And in 2020, when Stripe acquired Paystack for over $200 million, it wasn’t just a win for the founders—it was a win celebrated across the entire Nigerian tech space.
So, what’s the lesson this Monday?
Build your tribe, thrive in a community! Whether you’re a freelancer, a team lead, or an entrepreneur, invest in people. Share knowledge. Support others. Show up. Your community might just be the multiplier your career or business needs.
This week, challenge yourself to connect with three professionals in your space. Attend a local event, join an online group, or simply offer to help someone out. You’re not just networking—you’re planting seeds for something greater.