For almost 20 years, I’ve worked across global communications, PR, marketing, content and events, helping companies, founders, artists, and creative teams turn complex ideas into stories and experiences people can understand and connect with. My goal is to bridge worlds through translating technical, creative and abstract subjects into outputs that resonate with different audiences, from artists and fans, to practitioners, executives, partners and investors. I currently work in senior global communications within the music industry. My background spans agency, brand, startup and NGO's across music, technology, wellness, education, and sustainability. Over the years, I’ve collaborated with a wide range of organizations and brands, including Songtradr Group, Bandcamp, MassiveMusic, Big Sync Music, Musicube, TuneFind, Resonance Sonic Branding, Red Bull, Oakley, Women’s Health Magazine, Sofitel Hotel, Bellabeat (Now IVY), GRI Global Sustainability Reporting, Mineke Foundation, Recharge360 (acquired by Verdi Groep), SMP Amsterdam, Xusic, Peak Health Retreats and NYLA Method, among others. I support emerging and established artists with storytelling, publicity, positioning and communications strategy at key moments in their growth. I’m also a writer and the author of "Health and Happiness", with a second book, "Healing and Happiness", currently in progress. I’ve created content across many formats: from long-form writing and thought leadership to podcasts, workouts, meditations, and educational programs often focused on making complex topics feel approachable and relevant. I’m a co-founder of The Äventyr, an experience-based wellness company, and have designed and led classes, events, retreats, and wellness programs internationally. My background in wellness and embodied practice continues to shape how I approach leadership, storytelling, and experience design by staying grounded in human experience. At the heart of everything I do is helping ideas become stories and experiences that people feel.