23/03/2026
The Phoney Edit for 🥾
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There's something quite radical about standing at a desk and deciding: the campaign happens in Scandinavia. In the fields. Along the fjords. And then watching it exist. That's what we built for Travelin's SS26 outdoor campaign.
Two models, placed consistently across 50 images and 30 looks, each outfit a new chapter in the same story. Alongside that, 20 pairs of shoes, each shown with the product detail and technical specs a footwear brand needs. The kind of campaign that usually takes weeks of logistics, location scouts, model buy-outs, permits, and flights to pull off.
The Phoney Edit exists because great visual storytelling shouldn't be gated by production budgets. Because brands with a clear vision deserve to see that vision fully realized. And because the most exciting part of this work is proving, frame by frame, that ambition and ex*****on don't have to be in tension.
And we're just getting started.
