The Phoney Club

The Phoney Club ~Reinvent Reality~
Rotterdam based design studio. T H E P H O N E Y C L U B
www.thephoneyclub.com

Last week, we celebrated the arrival of 2026 with a pickle tower, bread sculptures and the most amazing team ❤️‍🔥. We ca...
27/01/2026

Last week, we celebrated the arrival of 2026 with a pickle tower, bread sculptures and the most amazing team ❤️‍🔥. We can’t wait to see what 2026 has in store. We resolve to create originally, push boundaries gently but persistently and say yes as often as we can!

Special thanks to en for the amazing table setting! 🥖🌼🥒

Al zeven generaties wordt er op het landgoed van gebouwd aan een bijzondere visie op natuur en gemeenschap. Deze dromer...
08/01/2026

Al zeven generaties wordt er op het landgoed van gebouwd aan een bijzondere visie op natuur en gemeenschap. Deze dromerige appelboomgaard midden in de Randstad kent een machtig rijk verleden, maar kijkt vastberaden vooruit. Wij ontwierpen een identiteit die beide werelden kan omarmen.

Onze vormgeving weerspiegelt dit evenwicht: weelderige botanische illustraties - klassiek, vol detail - ontmoeten strakke grafische vormen en eigentijdse beeldtaal. Traditie tegenover vernieuwing. Van bewegwijzering tot seizoenscampagnes, elk element nodigt uit: vertraag, proef, verdwaal tussen de bomen en vind er wat groeit - appels, verhalen, herinneringen.

Bedankt Amber, Julius en Liselotte, voor jullie vertrouwen🍎🍎
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A good bag is an autobiography in form, a story held close and worn daily. That is the philosophy guiding NONA. For the ...
11/12/2025

A good bag is an autobiography in form, a story held close and worn daily. That is the philosophy guiding NONA. For the brand’s renewed identity, we crafted a visual world that echoes the same sense of craftsmanship and everyday beauty. A brand designed to evolve - quietly, confidently, and always close to its wearer.🤎

11/12/2025

We’re excited to finally share our brand identity for .handbags – a brand close to our heart 🤍

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The visual identity is a celebration of the essential, showcasing simplicity, authenticity, and thoughtful restraint. By embracing Japanese minimalism and the principles of Shibusa, the brand not only communicates aesthetic refinement, but also a deeper philosophical approach to design and life. One doesn’t have to shout to make an impact - something quietly intentional often resonates more deeply.

Branding voor . Van speelhuis en industrie naar een nieuwe Bredase plek. Na jaren van stilstand komt het oude B+R-terrei...
27/11/2025

Branding voor . Van speelhuis en industrie naar een nieuwe Bredase plek. Na jaren van stilstand komt het oude B+R-terrein weer tot leven. Hier ontstaat dé creatieve thuishaven van Breda.

Ontwikkelaar
In samenwerking met

Gold! 💛Our design for Ajen won Gold at the Pentawards in the catagory Home, Leisure & Other Markets: E-commerce.Paxpring...
03/11/2025

Gold! 💛
Our design for Ajen won Gold at the Pentawards in the catagory Home, Leisure & Other Markets: E-commerce.
Paxpring turned our packaging dreams into reality.

“Let nature in”: a quiet invitation to bring the outside in. Hidden notes, waiting for those who look closer.

✨ Have a look at the full case on our site. Link in bio.

An ode to our Phoney babies: the ones that joined the team and the ones that joined the world 🥹
29/10/2025

An ode to our Phoney babies: the ones that joined the team and the ones that joined the world 🥹

22/10/2025

Over the past few years, we’ve shared plenty about our ongoing love/hate relationship with AI - exploring the chances and challenges it brings, and what those shifts mean for our industry. Like AI itself, our studio has been adapting with agility, cultivating new skills that we have come to apply - almost daily - to our process and projects. And, as with all experiments, we succeed, we fail, and we try again - only to edge closer to mastery with every turn. Today, we’d like to share where that curiosity has taken us - introducing a brand new AI-service, alongside our new blog and newsletter. We hope you like ❤️

Find both our latest blog and our new AI service through the link in bio.
Curious for more? Subscribe to our newsletter!

15/10/2025

A tiny preview of what’s been in the works lately🪄🪄

From subtle tweaks to bold new work - we’ve got some things we can’t wait to share.
More on the way!

Our long-running love affair with just turned a new page. Think sticker-nostalgia, bold colour palettes, and a real-lif...
07/10/2025

Our long-running love affair with just turned a new page. Think sticker-nostalgia, bold colour palettes, and a real-life logo stamp. Because, well - obviously. A soft debut today before the big reveal.

Meet !! Full service visual identity for this artisanal bakery with locations across Haarlem, Heemstede, and Bloemendaa...
16/06/2025

Meet !! Full service visual identity for this artisanal bakery with locations across Haarlem, Heemstede, and Bloemendaal; a must-visit!🥖🍞🥨

Onze postercampagne voor is door het hele land te bewonderen. Heb jij hem al gespot?👀👀👀
10/04/2025

Onze postercampagne voor is door het hele land te bewonderen. Heb jij hem al gespot?👀👀👀

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