bbhugme

04/02/2026

This week, we're excited to launch our Nursing Pillow Neutrals Collection! 🤎 🤍
Inspired by our Scandinavian roots, these beautiful earth-tone pillows provide support for new parents, while blending seamlessly into the home. (Available in select markets.)

Read more about it here: https://www.bbhugme.com/blogs/topics/introducing-the-neutrals-nursing-pillow-collection

27/11/2025

48 must-haves, and the bbhugme Pregnancy Pillow is #1! Thanks to Good Housekeeping for the fantastic review! 🤩

Read the full article here: https://www.goodhousekeeping.com/uk/product-reviews/parenting/g69207958/top-baby-registry-items/ -d0af1732-5708-474f-8304-41587344127a

17/11/2025

We are so excited to share the news that bbhugme Pregnancy Pillows are now available at Nordstrom! 🌟 As one of the most respected and historic department stores in the United States, we are proud to be included alongside so many quality products at this well-loved retailer.

This exciting new partnership is a huge milestone for us as we continue to grow our brand in the United States, bringing sleep, comfort, and rest to even more American moms-to-be.

Find our products at Nordstrom here: https://bit.ly/3WPN3fb

13/11/2025

Last weekend, we had the pleasure of attending The Prego Expo in sunny Los Angeles, CA! 🌴🤰Over 2000 pregnant women attended this event, and we had an incredible amount of interest at our stand, with our pillows getting a lot of love and attention. This opportunity to connect with real moms-to-be provided us with valuable feedback on our products and brand awareness in the U.S. market. 🇺🇸

In addition, we were able to connect with some of today's most innovative pregnancy and baby brands, bringing us inspiration, insight, and opportunities for exciting future collaborations. Thank you to everyone who helped make this another successful expo! 👏

05/11/2025

This season's hottest accessory? The bbhugme Pregnancy Pillow! We love seeing our product out in the real world, especially when it gets captured by People Magazine! 🤩

Check out the full article here: https://bit.ly/47DPrKP

16/10/2025

Did you know that our pregnancy pillows are loved by dads, too? Just ask FQ Magazine, the UK's leading lifestyle publication for fathers.

"If you’re an expectant father looking to provide genuine support or simply wanting to enhance your home’s comfort for your partner, the bbhugme pregnancy pillow is a worthy investment."

The bbhugme pillow isn’t just a trendy accessory; it’s a tool that champions the well-being of mothers-to-be, says FQ Magazine.

08/10/2025

Last week we traveled to Dublin to attend Ireland's Pregnancy & Baby Fair, the biggest parenting, pregnancy and baby event in Ireland. 🇮🇪 Together with our Irish retail partner Tony Kealys, we were proud to showcase our products alongside their many fantastic brands!

Throughout the fair, we had the opportunity to meet with some of the top industry professionals in pregnancy and baby products, along with pregnant women and new moms who are already using and loving our pillows. Thank you to everyone who made this event such a success! 🌟

17/09/2025

The bbhugme brand was born in Norway, and we're proud of our roots in this beautiful place. 🇳🇴 Earlier this year, we filmed our new brand video on the stunning fjords of western Norway, in the hometown of one of our founders, Ann Kristin Homdrum.

Today, 12 years after being founded, we still call Norway home, with our headquarters in downtown Oslo. We're now a global brand that's sold by retailers across Europe and the United States, and in every corner of the globe through our online stores. It continues to be our mission to bring comfort, rest, and well-being to pregnant women, new mothers, and families all around the world.

Thanks to Alexander Homdrum for being our fantastic videographer, and Nordic Creatives for video editing and production. 🎬 🌟

11/09/2025

This week, our bbhugme team traveled to Cologne, Germany for Kind + Jugend, one of the largest and most exciting annual events for baby and toddler products.

We spent a busy few days exploring the expo, attending meetings, having great discussions about our products, and securing new partnerships and opportunities. As we continue to expand our brand in Europe, we'll be taking along the inspiration and insights we gained this week. Thank you to everyone involved for another fantastic year! 🌟

05/08/2025

In honor of World Breastfeeding Week, we’re celebrating the incredible strength, love, and connection that breastfeeding can bring, while recognizing that every feeding journey is unique. 💛

For all the new moms out there, whether you're exclusively breastfeeding, pumping, combo feeding, or formula feeding, we're here to support you every step of the way.

31/07/2025

We're honored to be included in The Best of the Bump Awards for 2025! 🌟 🤰

In their round-up of the best pregnancy pillows, The Bump's reviewer highlights the ways the bbhugme helped relieve her pelvic pain, along with its aesthetics and versatility: “The style of this pillow is one of my favorite features...It will most likely be something that stays even when I'm not pregnant! I cannot wait for my postpartum journey to start so I can use it in other ways like back support while sitting and breastfeeding or pumping."

Searching for a pregnancy pillow to ease discomfort at night? Check out our top picks for every need, all tested and approved by moms-to-be.

13/06/2025

It's official, The Guardian calls bbhugme "the best pregnancy pillow overall!" 🌟

Our tired mum-to-be put 11 maternity pillows, from wedges to U-shapes, to the test in search of a better night’s sleep