Groundd

03/05/2026

She doesn't need another candle.

The pajamas. The weighted blanket. Or both.

For the 3am wakeups. The early starts. The rest earned but rarely taken.

Order by Tue 5 May for Mother's Day delivery.

Link in bio.

02/05/2026

For the in between moments. ✨

Our signature fabric. Now in pajamas. (IYKYK 🤫)

First run. Sizes S–L. Only 30 per size.

Order by midnight Tue 5 May for guaranteed Mother's Day delivery.

Link in bio.

29/04/2026

A note on fit, before we go live on Saturday.

These run a little small. Our Bamboo fabric drapes beautifully, and a size up gives you the room to do that properly.

Sizes: Small (8-10), Medium (10-12) and Large (12-14) available in this first drop.

Sat 2 May — public launch
Tue 5 May, midnight — Mother's Day cutoff

Waitlist gets early access. Link in bio.

24/04/2026

Our first pajamas. A new way to wear our signature bamboo fabric.

Soft and breathable, in midnight blue. Designed for mornings, evenings, and the quiet hours between. NZ-designed. Our first run is small: 30 per size across S, M, and L.

Waitlist members shop first from Wednesday 29th April — link in bio 🌱

17/04/2026

WIN a groundd Lap Blanket to be enjoyed at your desk, on the couch, and on the plane.

14/02/2026

"Better sleep starts with staying cool.

This January, keep warm summer nights light and breathable with BambooAir — sheets made from 100% pure bamboo, designed to feel crisp, airy, and refreshingly cool against your skin.

Processed using only organic compounds in a closed-loop system, so you can sleep easy in more ways than one."

12/02/2026

10/02/2026

Back-to-work looming, family life humming, sleep getting pushed aside? — because when you feel safe, sleep follows. Here’s to slower evenings, deeper breaths, and a proper January reset.

04/02/2026

To everyone who’s left a review: thank you. Those messages — the practical notes, the “finally sleeping again,” the little details — are what keep us going. They guide what we improve and remind us why we do this in the first place. Here’s to quieter nights and gentler mornings.

02/02/2026

Some nights your body feels “on” even when you’re exhausted.
Groundd brings you back down gently — with a balanced weight that melts across you evenly, and a smooth bamboo cover that stays breathable and cool. A softer kind of bedtime. The kind your nervous system can actually trust.

31/01/2026