16/02/2026
đż Incense Review: HEM
HEM is one of the most widely available incense brands in New Zealand. Itâs made in India and is commonly found in gift shops, dairies, markets, and online.
Itâs affordable, accessible, and often someoneâs first introduction to incense.
What to Expect from HEM Incense
⢠Strong scent throw
⢠Noticeable smoke
⢠Consistent burn
⢠Wide range of fragrances
Many HEM sticks are either masala-style or dipped in fragrance oils, which gives them a bold, perfume-forward scent. For some people, that strong aroma is exactly what they enjoy.
However, others may find:
⢠The scent overpowering
⢠The smoke heavy
⢠Headaches with certain blends
This usually comes down to the use of synthetic fragrance oils and charcoal bases, which burn differently from whole botanicals.
Who HEM Might Suit
⢠People who prefer strong, obvious scent
⢠Large spaces that need a noticeable aroma
⢠Those new to incense and exploring
How It Compares to Loose Botanical Incense
Loose botanical incense (like the blends I make) burns differently. Itâs made from woods, resins, herbs, and flowers â so the scent is usually softer, more layered, and less perfume-like.
Neither is ârightâ or âwrongâ â theyâre simply different experiences.
If youâve tried incense before and found it overwhelming, it may be worth exploring different types and ingredients.