The Apothecary

The Apothecary A witchcraft supply store & natural therapies clinic; specialising in massage, readings and healings.

The Apothecary is the collaboration of two sisters, both certified and experienced massage therapists, with a collection of other qualifications in other natural therapies. We, Alyssa and Dawn, are witches, practicing magick for health and wellbeing and sharing our expertise of herbs, oils, crystals and spell crafts. At The Apothecary we offer a range of treatments and services including relaxation and therapeutic massage, craniosacral therapy, reiki and pranic energy healing, zone therapy and tarot reading. We also sell organic herbs and herbal teas for medicinal healing and magick, witchcrafted� soaps, organic skin care, aromatherapy, natural remedies, ceremonial incense, spell candles, as well as books, cards and other witchcraft supplies. Enquire within if you would like to know more about the use of witchcraft in modern healing techniques, or register your interest in attending a Witchcraft Workshop

Intention is key 🔑 🗝
14/10/2025

Intention is key 🔑 🗝

The days are getting longer, and while there's certainly not much heat in the Taranaki sun yet, we are approaching that ...
10/10/2025

The days are getting longer, and while there's certainly not much heat in the Taranaki sun yet, we are approaching that hot time of year, Beltane.
I have made beautiful soy Belfire candles, with soft floral notes, underpinned with the musk of woody Patchouli and Davana. There are limited numbers of these.
We can also make personalised Beltane kits for one, two (or more, it is Beltane after all) with candles, massage oils and bathsalts, tailored to your needs.

Have you wondered what craniosacral therapy is all about? Have you had a treatment, felt great, and not made it back for...
09/10/2025

Have you wondered what craniosacral therapy is all about?
Have you had a treatment, felt great, and not made it back for a follow up?

Saturday is your day!
Alyssa has realized her day is not full for once, so she is offering $20 craniosacral treatments. This Saturday 11th October only, while spots last.
Ring or txt to book 0272708971

What a great manifestation idea
08/10/2025

What a great manifestation idea

06/10/2025

Full Moon - Open Late Night ♈️

Under this week’s Full Moon in Aries, the fire of transformation burns bright, growth is rapid, and change is imminent -...
05/10/2025

Under this week’s Full Moon in Aries, the fire of transformation burns bright, growth is rapid, and change is imminent - not just in nature, but in our spirit and our communities too.
Aries commands leadership, courage, new beginnings and taking initiative.
How fitting that this moon coincides with our local council elections?!

This is our chance to take part in shaping the future of our region, to choose leaders who embody not only Aries’ bold spirit and drive, but also compassion, consideration, wisdom, and the ability to care for all.

There are only four days left to vote. May the influence of Aries and the spring winds of change bring renewal and promise.
Let the light of this full moon inspire you:

✨️ Rise up.

✨️ Participate.

✨️ Can you support someone else to join you in voting, check in with an elderly family member, friend, neighbour or our rangatahi.

✨️ Help direct the path of growth and renewal for our whole community.

🌱🔥🌕♈️







The Aries full moon is on the rise!Follow the link to our Full Moon Open Late Night, and our esbat offerings.For those w...
04/10/2025

The Aries full moon is on the rise!

Follow the link to our Full Moon Open Late Night, and our esbat offerings.
For those who love to consult the tarot during high energy days, here is the spread that we will practice at this month.

When you haven't worked with us for 10 years but you are still employee of the month. Even we forgot our birthday. 12 ye...
01/10/2025

When you haven't worked with us for 10 years but you are still employee of the month. Even we forgot our birthday.

12 years as a shop and 16 years as a business.
Thank you to all of our supporters and everyone who loves us, we love you too

There's an exciting event in New Plymouth this Saturday 27th September...Bathe in the vibrations of a spiritual sound jo...
25/09/2025

There's an exciting event in New Plymouth this Saturday 27th September...

Bathe in the vibrations of a spiritual sound journey.
We met Sika today and heard all about his offering with drums, flute, stone, wood and didgeridoo... he literally has all the bells and whistles.

Follow links in the comments for tickets.
Tickets are $45, door sales are $50
Doors open at 7pm, sound journey begins at 7.30pm Coffee Roasters

23/09/2025
Today, New Plymouth celebrates women.12noon - 2pm at Puke Ariki LandingThere will be guest speakers, live music, activit...
19/09/2025

Today, New Plymouth celebrates women.
12noon - 2pm at Puke Ariki Landing
There will be guest speakers, live music, activities for the kids.

I love that this event is aligned with the weekend of the Spring Equinox, the sun moving into Libra (the sign of Justice and Balance) and Suffrage Day, commemorating women's right to vote.
But our working women are still fighting for justice. Join the rally today!

The Apothecary will only be open 11.30 - 1pm today for your solar eclipse ritual supplies.
Enjoy a powerful weekend!

Address

19 Robe Street, Central
New Plymouth
4310

Opening Hours

Tuesday 10am - 3pm
Wednesday 10am - 3pm
Thursday 10am - 3pm
Friday 10am - 3pm
Saturday 10am - 3pm

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