The Apothecary

The Apothecary A witchcraft supply store & natural therapies clinic; specialising in massage, readings and healings.
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The Apothecary is the collaboration of two sisters, both certified and experienced massage therapists, with a collection of other qualifications in other natural therapies. We, Alyssa and Dawn, are witches, practicing magick for health and wellbeing and sharing our expertise of herbs, oils, crystals and spell crafts. At The Apothecary we offer a range of treatments and services including relaxatio

n and therapeutic massage, craniosacral therapy, reiki and pranic energy healing, zone therapy and tarot reading. We also sell organic herbs and herbal teas for medicinal healing and magick, witchcrafted� soaps, organic skin care, aromatherapy, natural remedies, ceremonial incense, spell candles, as well as books, cards and other witchcraft supplies. Enquire within if you would like to know more about the use of witchcraft in modern healing techniques, or register your interest in attending a Witchcraft Workshop

There are some new offerings available on our website.There not actually NEW new.... they've been on the table for years...
02/05/2026

There are some new offerings available on our website.
There not actually NEW new.... they've been on the table for years, they are just new to our online services.

One of those offerings is Rune Readings.

My connection with the runes is deeply personal, ancestral, and shaped by a lifetime of spiritual devotion.
I was first introduced to the runes at age 11, I felt an immediate resonance with their ancient wisdom and prophetic power.
At 18, I received my first set of handcrafted "gypsy" clay runes. I used them for a couple of years and then they were passed on as the creator intended.
Later, at 21, I met a Nordic rune worker at a festival... (who I remember was staying with his family in a shelter made of animal skins, but I cant remember his name)... who made me my own set of runes from Apple wood. I have carried them with me ever since.

For the past two decades I have worked closely with these sacred symbols.
Honouring my Scandinavian heritage, this divination practice respects the legends from which the runes emerged. I cast and consult the runes in a traditional manner.

Rune readings with me are informed by decades of personal practice, ancestral connection, and reverence for the old ways.
Seek guidance, clarity, and deeper understanding through one of the world’s oldest and most powerful systems of prophecy.

Available in-person or online.

An oracle is a medium or prophetess who can read or scry on any object to gain wisdom and share knowledge. Oracle Cards in our modern age can draw upon divine wisdom from many sources. I like to use other mediums too, like scrying tea leaf reading and runes. These readings are all available in-perso...

02/05/2026
Use this ritual potion to dress candles, anoint charms, rub on your hands before transactions, or anoint your wallet to ...
02/05/2026

Use this ritual potion to dress candles, anoint charms, rub on your hands before transactions, or anoint your wallet to empower manifestations, and enhance your prosperity practices.

01/05/2026

New Cards in stock

01/05/2026

How was everyone's Samhain full moon, what did everyone get up to?

Its May Day!Which means Mothers Day is just over a week away.(Sunday 10th May for those who need reminding)We have times...
30/04/2026

Its May Day!
Which means Mothers Day is just over a week away.
(Sunday 10th May for those who need reminding)

We have times available on Saturday 9th May
(Couples Massage is a great gift) 😉
PM us to make a booking.
Alternatively, we have gift certificates.
Gift vouchers can be emailed or posted.

This voucher can be used for items in store or any of our treatments and services. Please state if you would like the amount or massage time frame listed on voucher, for those amounts that relate to a massage treatment time.

✨️ Wheel of the Year Spread ✨️Available now.This is a special offering, reserved for life's turning points.I only offer ...
30/04/2026

✨️ Wheel of the Year Spread ✨️

Available now.
This is a special offering, reserved for life's turning points.

I only offer this 13-card spread for
☀️ Birthdays
🗓 New Calender Year
🎃 Samhain (Witches New Year)
❄️ Winter Solstice (Nature's New Year)

This reading maps the potential lessons and blessings for the next turn of the wheel.
Samhain holds an especially potent portal of time for these readings, as it is Witches New Year.
Because all Witches know...
A new beginning starts when something else comes to an end.

Gather some guidance for the seasons to come...
https://theapothecary.bigcartel.com/product/tarot-reading

How special, the sabbat of Samhain (pronounced Sow-wen) aligns with the full Ancestor moon this week. At Samhain, we hon...
29/04/2026

How special, the sabbat of Samhain (pronounced Sow-wen) aligns with the full Ancestor moon this week.
At Samhain, we honour those who came before us; our bloodline, our beloved dead, and the unseen lineage that walks beside us. Their wisdom lives in our bones. Their stories live in our breath.

Heres an excerpt from this sabbats ritual kit:
"This flame is lit between the worlds,
A beacon for those who came before.
Those we honour upon this altar,
Are those we welcome through the door"

Blessings for the season of shadow
🎃 Dawny

Like the Cailleach collecting firewood for the cold, Alyssa has been crafting candles for the dark nights...We are in th...
28/04/2026

Like the Cailleach collecting firewood for the cold, Alyssa has been crafting candles for the dark nights...

We are in the season of Last Light, and Alyssa has been busy making enough candles to get us through the winter!
Some are old favourites, some are old shapes in new shades...
Check them out in store for the full range cause there's too many, and they're all a bit different (Lyssa is eclectic like that)

The Seen & Unseen has arrived.Created by Aileen of Lighten up nz  - a Chilean artist now living and raising a family in ...
28/04/2026

The Seen & Unseen has arrived.

Created by Aileen of Lighten up nz - a Chilean artist now living and raising a family in Aotearoa. This beautiful handmade oracle deck weaves together art, spirit, and story.

Each card features an original photograph of Aileen’s handcrafted felt fairies, lovingly made by hand, then paired with channeled names and messages to bring through their unique energy and wisdom.

Printed here in New Zealand, The Seen & Unseen is a deck for those who walk between worlds, honour intuition, and seek magic in both the visible and invisible.

Handmade. Heart-centred.
Available now.

24/04/2026

Before Matariki became a public holiday, Anzac Day was one of the only times in Aotearoa that felt properly in sync with the season.
Its one of the few occasions that will get me up and out the door before sunrise... I love the community ceremonial spirit, and a good dose of the bagpipes!

A day to pause, remember, and acknowledge loss.

The Apothecary will be closed today in honour of the ancestors, the fallen and our beloved dead.
"At the going down of the sun, and in the morning, we will remember them"


Address

19 Robe Street, Central
New Plymouth
4310

Opening Hours

Tuesday 10am - 3pm
Wednesday 10am - 3pm
Thursday 10am - 3pm
Friday 10am - 3pm
Saturday 10am - 3pm

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