The Apothecary

The Apothecary A witchcraft supply store & natural therapies clinic; specialising in massage, readings and healings.
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The Apothecary is the collaboration of two sisters, both certified and experienced massage therapists, with a collection of other qualifications in other natural therapies. We, Alyssa and Dawn, are witches, practicing magick for health and wellbeing and sharing our expertise of herbs, oils, crystals and spell crafts. At The Apothecary we offer a range of treatments and services including relaxation and therapeutic massage, craniosacral therapy, reiki and pranic energy healing, zone therapy and tarot reading. We also sell organic herbs and herbal teas for medicinal healing and magick, witchcrafted� soaps, organic skin care, aromatherapy, natural remedies, ceremonial incense, spell candles, as well as books, cards and other witchcraft supplies. Enquire within if you would like to know more about the use of witchcraft in modern healing techniques, or register your interest in attending a Witchcraft Workshop

All Aries Season remedies in stock.☀️♈️🍂
24/03/2026

All Aries Season remedies in stock.
☀️♈️🍂

MEMO TO: FILES
CC: Selene Luna, Head Nurse, Night Shift
FROM: Dr. Rowan Ingram Pyre, RPh
DATE: March 24, 2026
RE: AP Code 4.01A Aries Pharmacopoeia Seasonal Regimen, Part 1
ATTACHMENT: Remedies and Formulations for Aries Ailments
________________________________________
Per the annual Aries season mandate, I have conducted the required inspection of all Ram aligned formulations. Each has been entered into the Seasonal Ledger and cross-checked by Nurse Luna who assured me that everything falls within acceptable zodiacal variance.

Side effects are clearly noted. Any complaints or combustion events should be directed to the Ward 1 Emergency Services Intake Desk and not, under any circumstances, to me.

RIP, RPh
Hospital Pharmacy
Senior Custodian, Volatile Remedies
________________________________________
REMEDIES and FORMULATIONS FOR ARIES AILMENTS

1. IMPULSE CONTROL COMPRESS: A cooling herbal wrap infused with “maybe wait 10 seconds” concentrate.
Syndrome: ABT — Act Before Thinking Syndrome
Indications: For Rams who leap, click “Buy Now,” or volunteer for something before their brain has entered the chat.
Side effects: Mild patience, reduced chaos.

2. WHY ISN’T THIS HAPPENING FASTER DROPS: A cooling tincture that resets expectations.
Syndrome: ASTM — Aries Standard Time Misalignment
Indications: For frustration with delays, humans, clocks, and the universe’s refusal to sprint on command.
Side effects: Fewer tantrums, less pacing, acceptance of universal truths.

3. BURNOUT PREVENTION BRAMBLE BREW TEA: A restorative tea that forces rest before the crash.
Syndrome: SCC — Sprint Crash Cycle
Indications: For Rams who run at full speed until they collapse like heroic toddlers.
Side effects: Naps, boundaries, sustainable energy (Use under supervision as Aries may resist.)

4. I’M BORED EMERGENCY SPARK SERUM: A fizzy potion that reignites interest safely.
Syndrome: RBS — Restless Blaze Syndrome
Indications: For boredom induced chaos, impulsive reinventions, the urge to set something on fire for entertainment, and “I cut my bangs at 2 AM.”
Side effects: New ideas, redirected chaos, fewer impulsive haircuts.

5. APOLOGY ACCELERATOR ELIXIR: A warm, heart-opening brew that helps them circle back.
Syndrome: ELO — Emotional Lag Offset
Indications: For Rams who moved on emotionally three days ago but forgot to tell anyone.
Side effects: Accountability, softening.

6. I STARTED TOO MANY THINGS STABILIZING STONES: A pouch of grounding stones that help Aries finish one thing.
Syndrome: UPD — Unfinished Project Disorder
Indications: For excessive beginnings, abandoned hobbies, and “I’ll finish it later” delusions.
Side effects: Completion, satisfaction, fewer abandoned hobbies.

7. EGO-SOOTHE SMOKE BUNDLE: A fragrant smoke that calms the inner warrior.
Syndrome: HDT — How Dare They Syndrome
Indications: For wounded pride, bruised ego, and dramatic exits that were unnecessary but impressive.
Side effects: Perspective, humility, fewer dramatic exits.

Part 2 to follow: Remedies for Patients Desiring More Aries in their Charts
Indications: For the timid, the hesitant, the overthinkers, the “let me make a spreadsheet first” afflicted.

RIP, RPh

20/03/2026

☀️ EQUINOX BLESSINGS ♈️
May your day be filled with gratitude, reflection, and a lots of magick.

🍂 Please note: We will be closing early today at 1:30pm.

18/03/2026

The moment you believe you’re cursed is the moment you invite yourself to be.

With the work that we do, we meet people from all walks of life who believe they may have been Cursed.
Hexed.
Jinxed.
Spiritually Attacked.

We often see people holding the belief that something has been placed upon them, their household, or that they have picked up an attachment that is responsible for their bad luck.

When life begins to feel heavy or challenging, it’s natural to search for meaning beyond the mundane. To wonder if something unseen is working against you.

But here is what I have witnessed, time and time again:
The belief itself can become the doorway. Entertaining the idea that someone has hexed you can attract negativity, and cement your fear.

When you begin to believe you are cursed, whether you actually have or not, your body listens. Your mind sharpens. Your spirit becomes alert to threat. Fear seeps in quietly, then anchors itself deeply. Anxiety can take hold. You begin to scan your life for proof, and in doing so you start to feed the very thing you fear.

During my diploma in rongoā Māori, we explored the concept of Makutu, and the particular part of the word, the “kutu” helped deepen my understanding of this, as something that attaches where there is vulnerability. A spiritual parasite.

Because what if what people are experiencing is not a powerful external force.
But something far more subtle something that requires an imbalance, an exposure or an opening. Like a parasite, it cannot generate its own life force. It must draw from a host.
And what do curses feed on?

Fear.
Shame.
Doubt.
Grief.
Stress.
Trauma.
Unhealed emotional wounds.
Disconnection from self, from the whenua, from spirit.

Makutu, Curses, Hexes, in this sense, are not just about what is sent or picked up along the way. Sure, we are exposed to free radicals and icky energies everyday. Its about what is able to stick.

If the establishment of a curse relies on certain conditions being present to exist, then protection magick at its core is about creating a vibrational environment that doesn’t support the growth of negativity. Just like avoiding sugar and yeast to inhibit the growth of bacteria like candida, or keeping a wound clean by regularly replacing bandages, you must choose not to be a hospitable environment for anything nasty to attach, grow, or thrive.

This is where the witch knows her power.
Because if something requires your energy to survive, then your energy is not the problem. It is the medicine.

It is the quiet, unwavering knowing that your energy belongs to you. Your actions, intentions and environment are 100% your responsibility.

I could make this about the Protection Magick Mist that we concoct, or the sacred herbs, resins, and powders we offer to banish bad luck. That's usually what people are seeking in their time of need.
But above all else I want to offer some sage advice:
Protection doesn’t come from outside sources.
It is about sovereignty.
A witch’s protection does not exist in her potions. It exists in her presence.

Do not give your power away to the idea that someone or something unseen has more authority over your life than you do!

~ Dawny

The New Moon in Pisces arrives tomorrow, opening a deeply intuitive and spiritual window. Pisces is the dreamer of the z...
17/03/2026

The New Moon in Pisces arrives tomorrow, opening a deeply intuitive and spiritual window.
Pisces is the dreamer of the zodiac, the mystic who listens to the whispers of the cosmos, the currents of emotion, and the unseen energies that guide our lives.
A New Moon marks a fresh beginning, a moment when the sun and moon sail together through the sky. This cosmic alignment resets our rhythm and invites us to set goals and intentions for the cycle ahead.
♓️ It is a super-sensitive time to seek insight, pay attention to dreams and reconnect with your inner wisdom.

As the New Moon in Pisces stirs our spiritual waters, I’m taking this moment to remind you that my Astrological Oracle Readings are available for those seeking a little cosmic guidance.

These Astrological Oracle Readings are not traditional birth chart readings. Instead, I draw from a unique deck of Starcodes, an astrological oracle by Heather Roan Robbins that represent zodiac energies, planets, celestial positions and cosmic patterns.
These cards act as a mirror of the heavens, revealing the energies currently influencing your life and offering insight into how your responses can influence your outcomes.

In each reading I explore:
✨ The zodiacal energy that your are encouraged to embody at this time.
🪐 The celestial character (planetary influence) guiding how to work with that energy.
🏠️ The position or house revealing where it is showing up in your life.
⏰️ The cosmic aspect or pattern highlighting challenges, tension, or opportunities for growth.

Together, these messages offer reflection, clarity, and guidance, allowing the stars to illuminate the path forward.

Link in the comments ⏬️
Or PM me if you would like to know more

~Dawny

Mabon Ritual kits ready for pick up. Postage ones sent today. The ritual is written for one, but ingredients for two peo...
12/03/2026

Mabon Ritual kits ready for pick up. Postage ones sent today.
The ritual is written for one, but ingredients for two people, because it is the season of gratitude and sharing. So you can do with a loved one or if you have alot to be grateful for, we have you covered.





🌬 We knew the winds of change would blow through this year...Soon you may see "For Sale" signs outside the building wher...
11/03/2026

🌬 We knew the winds of change would blow through this year...

Soon you may see "For Sale" signs outside the building where we work our magick.
We understand these things take time, and while we hope someone might purchase and renovate the building, both intuition and logic suggest it will likely be demolished and replaced with something new.

Once we know what the future holds for The Apothecary, we will keep you all updated.
Just to reassure everyone we are still OPEN & TRADING AS USUAL.

Thank you for supporting our little haven of herbs, healing and witchcraft 🍀 🏠

07/03/2026

Alyssa opening her new deck


Who remembers our old newsletters?This was a decade ago!!2016  》2026
06/03/2026

Who remembers our old newsletters?
This was a decade ago!!
2016 》2026

05/03/2026

I have been asked to put together a ritual kit for Mabon. I haven't made any ritual kits for a couple of years, but this was a special request.

This kit includes an essential oil blend, incense and candle with a detailed ceremony.
Would anyone else like one too? They will be ready and delivered by Friday 13th March, so will be received before the equinox.
PM To pre-order.
Limited numbers available

Here it is, the first official Can't be F'd to Stocktake post. All I can say is, come in before Dawn gets back, and tell...
03/03/2026

Here it is, the first official Can't be F'd to Stocktake post.
All I can say is, come in before Dawn gets back, and tells me off!!!!



While stocks last or until 31st March
Watch this space for more updates.

03/03/2026

Tonight’s lunar eclipse has stirred up a lot of conversation in online magickal spaces:
“Don’t charge your crystals.”
“Don’t cast spells.”
“Eclipse energy is chaotic.”

A lunar eclipse isn’t random chaos. It’s alignment.

So where does the fear come from?
🌑 In te ao Māori, Whiro is associated with darkness and is the atua of the dark/new moon phase. During an eclipse it is believed the darkness triumphs.
🐉 In ancient China, people believed a celestial dragon was devouring the moon during an eclipse. Communities would bang drums and pots to scare it away.
🐆 The Inca believed a jaguar was attacking and devouring the Moon during a lunar eclipse. The red color was seen as blood.
People would make noise and rouse dogs to howl, hoping to scare the jaguar away before it descended to Earth to attack humans.
👹 In Hindu cosmology, the shadow beings Rahu or Ketu swallow the Sun or Moon during an eclipse.
Traditional practices in parts of India included staying indoors, avoiding food during the eclipse, bathing afterward to purify and wash away any bad luck.

Im sure there will be more. Cosmic witches will no doubt offer some astrological perspective to the event. Chaos witches will offer another.

Across many cultures, eclipses were interpreted as disruption because they were unpredictable, and for our ancestors, survival mattered.
When the sky changed suddenly, it meant something. These ancient fears were a form of protection. Story was a way to make sense of the unknown.

But now, we know better. Eclipses are predictable, measurable and cyclical. And the shadow always moves on.
The Sun, Earth, and Moon are lining up with breathtaking precision. The red glow, dubbed the blood moon, is simply sunlight filtering through Earth’s atmosphere. Its the same science that makes our sunsets blush copper.

In the 1990s when I was reintroduced to witchcraft, witches were warned not to work magic on the dark moon. But now many of us embrace that phase for rest, release, and deep tending.
Energy isn’t “bad.”
It’s contextual.

Therefore, this is my perspective and offering to any lunar lover, beginner witch or magickal practitioner:
An eclipse isn’t a time to force manifestation or frantic spellwork.
But it can be a powerful time to:

Witness
Reflect
Release
Sit with your shadows

Not all magic is about doing.
Some magic is about observing.
If you’re a beginner witch feeling confused tonight: you don’t need to hide indoors. You don’t need to panic about your crystals. You don’t need to fear the moon.
➡️ Step outside. Wrap up warm. Watch the moon turn copper. Feel your place in a living cosmos.

The Earth is casting the shadow.
Nothing is attacking us.
This is alignment, not a bad omen.

So, as the sunsets tonight and the moon rises:
Offer gratitude.
Align with truth.
Align your chakras.
Charge your crystals, especially ones used for protection, release or banishment.
Journal what shadows are asking to be acknowledged. After all, most Witches call their journal a "Book of Shadows"
Or, simply stand beneath it and whisper:

“I am part of this.”
That is magic enough.

~ Dawny ✨️

02/03/2026

Open today 10am to 12noon, then 2pm to 3pm. Alyssa is seeing clients as scheduled.
Have a great day

Address

19 Robe Street, Central
New Plymouth
4310

Opening Hours

Tuesday 10am - 3pm
Wednesday 10am - 3pm
Thursday 10am - 3pm
Friday 10am - 3pm
Saturday 10am - 3pm

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