Arma GT

12/09/2025

Recently Marie and I spent an inspiring weekend with Arma Coaches is Christchurch. We came back buzzing and inspired to share some of the lessons we covered. Check out the article on Linkedin.

I recently spent two days with coaches from Christchurch City Council and North Canterbury Sport & Recreation Trust, exploring how to motivate members and keep them coming back. I've created a short article to capture 5 insights we covered - from first impressions, to music, to the “burger effect....

10/09/2025

Pilates demand is through the roof in New Zealand right now. It’s one of the fastest growing segments in the industry, and return on investment is incredibly appealing.

That’s why we’re so excited to have recently launched Arma Reformer Pilates – our own modern, athletic style of Reformer Pilates created in partnership with Redefined NZ, and designed to be scalable for gyms everywhere.

What makes it different?
✅ Rapid coach training - get someone from scratch to Pilates-ready in just 6 weeks
✅ No prior certs required - you don’t need to find a qualified Pilates instructor, opening up a much larger coaching pool
✅ Programming for every day of the year that's progressive and varied
✅ Lower cost to coach - far more affordable than traditional Reformer training courses
✅ Music-driven journeys that energise every class - using Arma’s smart music formula
✅ Tech delivery for consistency and ease of coaching.
✅ Ongoing coach training and development

For gyms, this means being able to offer a differentiates premium Reformer Pilates experience without the cost, complexity, or recruitment headaches of traditional models.

Get in touch to find out how you can get Arma Reformer for your space.

👉 Learn more about what we’re building: www.armafitness.com

04/09/2025

🙌 Arma has been selected for New Zealand’s largest indoor recreation centre!

Later this year, Christchurch City Council will open the Parakiore Recreation and Sport Centre in central Christchurch - set to be the largest indoor aquatic and recreation venue in the country, and host to the upcoming Special Olympics.

We’re super excited that Arma has been chosen as the lead group training offering in Parakiore’s flagship ~330m² studio - an Arma-styled space designed for up to 60 people to workout. Working alongside the Council team, we’ve helped shape the design so it reflects Arma’s modern, athletic style and the way they want to use the space.

Building on the success of our programs already running in their other facility, Parakiore will serve up Arma Athletic, Strength, Play and SD (Strength Development). Like all our programs, these are designed to be simple to coach and manage, while giving members the style of workout they love.

For us, this reinforces how Arma helps operators solve the toughest challenges in group training - from coaching and music, to member engagement and maximising ROI on space.

This place is going to be epic - lucky you Christchurch!

Parakiore will provide an aquatic and indoor recreation and sports facility catering for the day-to-day needs of the leisure, sporting, recreational, education and high performance sporting communities.

02/09/2025

Inspiring weekend training these great Arma coaches from and CCC’s fitness Center’s.
We love it when coaches show up hungry to learn and grow 🚀

20/02/2025

Another Arma Play workout delivered full throttle at in Porirua 🤩.

04/06/2024

Gym owners 👋 It’s much more than a workout. It’s an experience that will captivate your members like never before. 👉 armafitness.com

20/03/2024

Celebrating International Happiness Day in motion. Workouts members love to do + Workouts coaches love to teach = workout experiences that leave your members and staff craving more and your business outstripping the competition. Visit 👉 armafitness.com

20/02/2024

It’s love at first sweat in our Arma classes. Here’s to the joy of lifting together and feeling the power of working out in a group ❤️💪

13/02/2024

❤️ Daily movement is a biological necessity for optimal health ❤️Community is a biological necessity for thriving as a human being ❤️Put them together and

30/01/2024

Gym Owners 🫵

Amor= A love and passion for what you do

ARMA= 500+ workouts that coaches love to teach

Plus a locker room full of training and resources that help coaches level up

👉 www.armafitness.com

22/11/2023

See you at the Exercise NZ Business Summit this Friday, 24 November!

We’re there to discuss the next 12 months in the industry and how you can fuel your revenue, market share and out-strip the competition ⚡️⚡️.

Tune in for our Profitable Gym Pricing Strategies Session 💥.

16/11/2023

Introducing ARMA, the power behind Revl ⚡️⚡️

Now available for your gym.

Check out the movement 👉 www.armafitness.com