11/05/2025
It’s 1980 in America. Ronald Reagan is running for president against Jimmy Carter, who’d been elected in 1976. The economy is in horrific state, and Reagan must convince voters that it’s time to kick out Carter out of the White House.
In the last week of the 1980 presidential campaign, on October 28, the candidates held their one and only presidential debate and 80.6 million viewers tuned in to watch – making it the most-watched debate in American history at the time.
Reagan knew he needed to use Carter’s abysmal economic performance against him but, instead of doing what every candidate before him had done and stating the economic facts, he did something that no one had ever done, but every presidential candidate seems to have done since: he asked a simple but now legendary question, “Are you better off now than you were four years ago?”
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It’s 1980 in America. Ronald Reagan is running for president against Jimmy Carter, who’d been elected in 1976. The economy is in horrific state, and […]