05/08/2025
Why I Chose Not to Open More Clinic Branches
By Dr. Geoff Carullo, DVM, Dip., PCCP, Dip., PCVS
People often ask me why I didn’t open more branches of my veterinary clinic.
From the outside, it seems like the natural path—more branches mean more income, more visibility, and a bigger name in the community. But deep inside, I knew that life wasn’t for me.
I’ve always been the kind of vet who worries about my patients, my staff, and my clinic operations. Running one clinic already takes so much energy and focus. I kept imagining what it would be like if I had multiple branches.
What if an emergency happened in two clinics at the same time?
What if a small problem escalated while I was in another city?
I can’t multiply myself. I can’t be everywhere at once. And in veterinary medicine, every decision can mean the difference between life and death for a patient.
Beyond that, practice ownership is labor-intensive. More branches don’t just mean more income—they mean more stress, more staff to manage, and more sleepless nights. I wanted to grow, yes, but I wanted to grow in a way that gave me freedom, not more chains to my schedule.
And then I realized something: I didn’t want to compete with other veterinarians. I wanted to be their ally.
Instead of chasing clients and fighting for market share, I wanted to create something that would help other vets succeed.
That’s when the idea of veterinary test kits was born.
I poured my energy into creating diagnostic test kits that vets anywhere in the Philippines could use in their own clinics. Every time a vet uses one of my kits, I become part of their growth. I get to help them provide faster diagnoses, better care, and more confidence for their clients—without me having to be there.
The best part? My business is no longer limited to one city, or even one country.
What started as a solution to avoid the stress of multiple clinic branches grew into a global brand.
Today, my test kits are used by veterinarians in over 30 countries—allowing me to be part of animal care around the world, even while I’m at home in my own clinic.
Choosing collaboration over competition and freedom over stress completely changed my life.
I may not have multiple branches, but I have something far greater:
A business that grows globally, empowers other vets, and gives me the freedom to live life on my own terms.
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