05/05/2025
A Walk with My Father—Generated by AI & Created by Dr. Muqeem Khan
�Shaffi Churan: Healing Across Generations
Can a machine bring back a memory you can feel? Can code craft nostalgia?�Recently, I asked myself this while creating something incredibly personal:�A 20-second AI-generated commercial for Shaffi Churan, a natural digestive powder rooted in traditional South Asian herbal medicine, handcrafted by my late father, Hakeem Mursaleen, for decades. But this wasn’t just a product ad. It was a digital pilgrimage—a cinematic meditation on memory, lineage, and the strange poetry of emerging technologies. Yes, I used generative AI to bring us—my father and I—back together visually. We walk again through the wilderness of Sindh, Pakistan, a land that holds centuries of healing knowledge in its soil. We touch herbs. We smile gently. And then, we prepare the sacred formula.
