Culture To Fit

01/01/2026

Happy 2026!

Thankful for the people, lessons, and collaborations that shaped the journey so far. Excited for everything ahead.

08/12/2025

Many digital initiatives don’t fail because of the tool—they stall in the day-to-day. Too often, we overinvest in ex*****on (launching, training once, pushing usage) and underinvest in strategy: clarity of purpose, governance, leadership alignment, and the cultural behaviors required to work in a new way.

At Culture To Fit, we help organizations close that gap by connecting strategy → ex*****on → adoption. We support leaders and teams with practical change management: stakeholder alignment, communication and reinforcement plans, capability building, adoption metrics, and on-the-ground support that fits operational realities—so the change sticks.

Because digital transformation isn’t just implementation. It’s an adoption journey powered by people and culture.

24/11/2025

“Almost three months in… and we haven’t yet gone deeply into AI.”

That’s how Dr. Arroyo describes her experience in the MIT Professional Education – Digital Transformation in the AI Era Certification.

Because in this program, transformation begins where many others end — with innovation leadership and culture.

Discover why the order matters more than we think.

Read the new blog on the Culture To Fit website:

I recently added another question to my ever-curious mind: When it comes to digital transformation, is A times B the same as B times A? Does the order really matter? As I progress through the Innovation Leadership Course, part of the Digital Transformation in the AI Era Certification at MIT Profess

13/11/2025

As organizations continue their digital transformation journeys, it’s worth revisiting a vital conversation: it’s not “People vs. AI” — it’s “How can both thrive together?”

At Culture To Fit, we believe that aligning technology, culture, and human potential is key. This four-step framework helps leaders do just that.

03/11/2025

As the year comes to a close, take a moment to pause and reflect.

Is your company culture still aligned with your purpose?

29/10/2025

Is Your Business Truly Customer-Centric?

Many companies say they put the customer first…

But being customer-centric isn’t about catchy slogans or great service, it’s about designing your entire organization around your customers.

Here’s what that really means:

1️⃣ Understand your customers beyond transactions
Listen to their stories, not just their feedback forms. Customer-centricity starts when you see people, not data points.

2️⃣ Break internal silos
Customer experience doesn’t belong to one department. Every team — from operations to HR — shapes how customers feel your brand.

3️⃣ Empower your people
When employees are connected to the customer purpose, they make decisions that build trust and long-term relationships.

4️⃣ Measure what truly matters
Don’t just track sales. Track satisfaction, retention, and moments that make customers feel valued. A customer-centric culture is intentional , it’s built when every decision begins with one question:

“How will this impact our customer?”

01/10/2025

New Blog Alert!

Read Dr. Arroyo’s latest article on why company culture must evolve with the needs of its people.

Inspired by the movie Swiped, Annie-Mariel reflects on how cultures can slowly turn toxic when leadership behaviors go unquestioned.

As she puts it:

“Most cultural challenges are adaptive. They require going to the root: questioning core beliefs, examining leadership behaviors, and holding people accountable.”

Read the full article here:

This weekend, I watched the movie Swiped , which is inspired by the story of Whitney Wolfe and her legal battle with Tinder, the company she co-founded. As an organizational psychologist who champions processes that help leaders create positive and healthy work environments, I can’t help but cring...

15/09/2025

New blog: The Adoption Gap: Unlocking the Real Value of AI

AI adoption isn’t just about having the right technology or a solid implementation plan. What often gets overlooked is how people experience the change—their doubts, fears, and the natural resistance that comes with leaving behind familiar ways of working.

In this article, Annie-Mariel explores why so many digital initiatives underdeliver, and how leaders can prepare their organizations not only technically and operationally, but also by addressing the psychological and cultural dimensions that determine whether adoption truly succeeds.

Read the full article here:

I’ve noticed that when organizations talk about AI, the focus often goes straight to tools and capabilities. But in my view, the real challenge isn’t the technology—it’s adoption. We can invest in the most advanced systems, yet if people aren’t ready, willing, or supported to use them, the...

26/08/2025

At a recent SHRM conference, we asked this question after showing a video about how AI could handle up to 50% of your work, giving you time back for what really matters.

Here’s how participants responded:
28: Yes, but only if I could train it very well.
24: I’d use it just for basic tasks.
14: Not now, but maybe in a year.
6: Yes, I need one urgently!
5: Absolutely not.

What stood out? Most people landed in the middle space—curious but cautious.

That’s similar to what we see in organizations, too. The challenge in digital transformation is rarely the technology itself—it’s people’s willingness and readiness to adopt it.

Adoption happens when leaders:
- Show clear, tangible benefits
- Highlight the collective impact
- Make the experience easy and intuitive
- Provide visible support and training

The lesson? AI adoption is not just about systems, it’s about people.

So, I’ll bring the question back to you:
Would you create your own digital clone?

31/07/2025

Heading to SHRM Puerto Rico 2025?

We’re proud to announce that our CEO, Annie Mariel Arroyo, will be presenting a provocative and timely session on August 1st at 2:00 pm.
AI + HI Unleashed: Empowering People and Machines to Drive Success Today

Join us for a bold conversation on how organizations can lead digital and AI transformation while staying grounded in human values and leadership clarity.

Let’s connect during the conference — we’d love to hear how your organization is navigating digital change.

🤖 AI + HI Unleashed: Potenciando Personas y Máquinas para Impulsar el Éxito Hoy con 🎙️ Annie-Mariel Arroyo Calixto
👩‍💼 CEO – Culture to Fit
📢 ¡INSCRÍBETE HOY! https://www.shrmpr.org/52-shrm-pr-annual-conference-exposition/

La transformación digital no se trata solo de tecnología: es una combinación poderosa de inteligencia artificial (AI) e inteligencia humana (HI) trabajando juntas para lograr un impacto real.

En esta sesión dinámica, Annie-Mariel Arroyo Calixto te mostrará cómo los líderes y profesionales de RRHH pueden convertirse en arquitectos del cambio, asegurando que la adopción tecnológica fortalezca la cultura organizacional y potencie la experiencia del empleado.

🔍 Objetivos de la sesión:

Comprender los diferentes tipos de transformación digital y su impacto en la cultura, experiencia del empleado y liderazgo.

Explorar el rol estratégico del profesional de RRHH en la adopción tecnológica alineada a los valores organizacionales.

Identificar ventajas y desventajas de la resistencia al cambio, distinguiendo entre resistencia productiva y disfuncional.

Diagnosticar y gestionar la resistencia al cambio en procesos digitales usando modelos como ADKAR y el Modelo de 8 pasos de Kotter.

💡 Una sesión imprescindible para quienes desean liderar la transformación digital con estrategia, humanidad y visión.

🚀 ¡Da el siguiente paso hacia el futuro del trabajo!

24/07/2025

New blog post is live: “AI or People? The Wrong Question. Try This Instead.”: https://www.culturetofit.com/blog/ai-or-people-the-wrong-question-try-this-instead

In this piece, our CEO, Dr. Annie-Mariel Arroyo share how integrative thinking can help leaders move beyond the false choice between efficiency and empathy—and design AI initiatives that serve both innovation and people.

If you're navigating the emotional and cultural side of digital transformation, this framework might shift how you lead change.

Curious about how to apply this mindset in your own organization?
Let’s talk. At Culture To Fit, we help leaders co-design people-aware strategies that align technology goals with human realities.

Reach out to explore how we can work together.

Every time we talk about digital transformation with clients, two concerns rise to the surface—almost like clockwork. First, there's the fear that AI will eventually replace people at work. Second, there's growing discomfort about losing the human touch , especially in industries where client inte...

07/07/2025

How do leaders manage conflict within their own team?
Navigating conflict isn’t just a skill—it’s a critical leadership capability. Avoiding it might feel easier, but it comes at a cost: team morale, trust, and cultural alignment.

In this short video, we share 5 key reminders for leadership teams who want to manage conflict in a way that’s aligned with organizational values.

Does your team talk openly about how conflict is handled—not just the outcome?