
22/07/2025
From Wall Street to Lisbon, from real estate to cannabis pharmaceuticals — Michael Sassano 's journey is anything but ordinary. In this episode of Innovating Cannabis, Michael breaks down his global strategy for SOMAÍ, a cannabinoid pharmaceutical company now operating in 12 countries — with sights set on 18 by year-end.
Tune in as he shares:
🔹 The lessons from building 16 large-scale cultivation facilities in the U.S.
🔹 The advantages of being early in Europe
🔹 What it really takes to be a successful Multi-Country Operator (MCO)
🔹 The roadblocks and opportunities in global cannabis expansion
Hosted by Pam Chmiel, Innovating Cannabis explores the people and companies shaping the future of the industry.
🎧 Listen now: https://www.youtube.com/watch?v=jG2h6F3Z4-w&ab_channel=InnovatingCannabisPodcast