GBD Research

GBD Research La GBD Research aducem peste 20 de ani de experiență în cercetare de piață și oferim soluții personalizate pentru companii din toate sectoarele.

GBD Research is a full-service research company, with extensive expertise in all major areas on the market. We address private companies from all market sectors, but also public institutions and organization. Our mission is to GO BEYOND DATA and provide our clients with powerful insights that transcend simple data interpretation and recommendations. We use all types of research methodologies and data collection methods, from CATI to CAPI and CAWI, employing the latest technologies available. Our team has developed great expertise over more than 10 years on the market, providing their clients with the right solutions and insights. The services that we have developed address all business stages & processes, from the company’s launch to the maturity and leadership. We investigate and have comprehensive knowledge of all the sectors of the research industry on the market:

• FMCG Research
• Mass-Media Research
• Financial Research
• Automotive Research
• Pharmaceutical & Healthcare Research
• Retail Research
• Telecom Research
• Durable Goods Research
• Online Services Research
• Social Research


As an ESOMAR Member, Alexandru Larionescu complies with the ICC/ESOMAR International Code on Market and Social Research and ESOMAR World Research Guidelines.

19/06/2019

Rețeaua de comunicare indoor Healthcare TV a obținut un notice de 81% și o audiență lunară efectivă de 489.000 persoane, arată un studiu de măsurare a audienței și eficienței rețelei, efectuat în luna aprilie de

"Info-Sănătate, GBD Research și Asociația Română de Indoor Advertising au făcut primul pas spre construirea unui ecosist...
16/06/2017

"Info-Sănătate, GBD Research și Asociația Română de Indoor Advertising au făcut primul pas spre construirea unui ecosistem Total Video inter-măsurabil, prin introducerea unei metodologii de analiză a Marketing ROI Multiscreen pentru campaniile de comunicare video TV și Indoor TV (digital place-based media)."

Info-Sănătate, GBD Research și Asociația Română de Indoor Advertising au făcut primul pas spre construirea unui ecosistem Total Video inter-măsurabil, prin introducerea unei metodologii de analiză a Marketing ROI Multiscreen pentru campaniile de comunicare video TV și Indoor TV (digital place-based…

GBD Research a dezvoltat primul soft de audienta si planning pentru OOH: Digital Signage TV Analytics
07/12/2015

GBD Research a dezvoltat primul soft de audienta si planning pentru OOH: Digital Signage TV Analytics

Audienta retelelor digitale OOH (indoor TV) va putea fi masurate de acum inainte respectand standardele internationale, care prevad tranzitia de la masurarea „traficului” – numarul de persoane care trec prin fata unui ecran TV, la “audienta”- numarul de persoane care se uita efectiv la programele in…

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