Dig

21/01/2026

The books for 2025 are closed and we are more than pleased with the results. It’s been an interesting year to say the least. Sweden has still been somewhat slow, still feeling the effects of the past years of inflation. Our focus on markets outside of Sweden have proven successful once again, and we’ve even taken steps to expand outside Europe for the first time. We’re really happy and excited to hear so many positive words about our snacks far away from home – which makes us really hopeful for the coming year.

Some key highlights:

💸 Financial Growth: Surpassed 32 MSEK in revenue.
💰 Sustained Profitability: Celebrating our third consecutive year of positive bottom-line results.
📦 Amazon: Accelerated performance with a 77% boost in sales volume.
🇸🇪 Sweden: Interest for our products in offices and businesses have sky-rocketed
🇳🇴 Norway: Concluded a powerhouse first full year with Jensen & Co, delivering an impressive 50% YoY growth.
🇩🇰 Denmark: Now fueling fans at across the Nordics—a huge thanks to Niki for making this happen!
🇫🇮 Finland: A year of solid, stable growth. (We can’t break the 260% record every year, but we’re trying!)
🇪🇪 Baltics: Consistent upward trajectory, ending the year with our highest-ever monthly sales record.
🇩🇪 Germany & 🇨🇭 Switzerland: Maintained incredible momentum following last year’s explosive expansion. Now proudly stocked at , .bio, , and .
🇦🇪 UAE: Successfully completed our first sales outside of Europe! We truly appreciate the trust from and the team.

What’s happening in 2026 you ask? We’re going into this year as a company of only two people, with more focus than ever. With Carolina, our founder, only working part-time because of maternity leave, new products will take a little longer than usual to hit the market, but once they do we’re really exciting for you to try them. We will keep focusing on growth in our current markets as there is much more to be proven. And who knows, maybe there might be room for further expansion.

Stay tuned!

25/12/2025

Merry Christmas from the sunny shores of Kenya! 🇰🇪☀️

As you can see, our Lemon Cake Balls have some new superfans. 🐒🍋 These local food critics gave us a 10/10 for taste—and they definitely appreciate the ”easy-open” packaging we’ve been working on!

We’re sending a little extra sunshine your way to brighten up the dark winter days back home. Wishing you a cozy holiday and some well-deserved rest with your loved ones! 🥂✨

11/11/2025

As you can see in the photos, it’s been long overdue to post these. Summer was still in the air, which is not the case anymore 😅 Thank you to all the people in these photos for coming by. You’re the best 🫶

08/09/2025

💕Team announcement💕

Over the weekend we had the privilege to welcome another member to the Dig family. Say hey to Carolina’s and Gustav’s second daughter – Lily 👋🏻

With this added resource in the product development team we will be sure to add a few new products in the next few months.

24/06/2025

🍪Dig x JOE & THE JUICE🧃

We dropped the news last week—but since we’ve been on the move, we hadn’t seen it in person. Until yesterday.

At Kastrup in Denmark, we finally spotted it on the shelf: our No-Bake Chocolate Crumble, now available at all JOE & THE JUICE locations in Denmark, Sweden, Norway, and Finland.

Next time you’re grabbing a juice or sandwich, don’t forget the snack.

And hey—share a photo of your Crumble from JOE, tag us, and you might be the lucky one to score a free box.

19/06/2025

Tomorrow is Midsummer Eve in Sweden. Here’s some of the things we were up to in May. Happy Midsummer everyone 🌸

1. Our first trade show in the UK at NOPEX in London
2. Hanna and Robin from
3. Saida from .se
4. Martin helping out his friends at .official
5. Bootcamp Queen
6. The lovely from Shaping New Tomorrow
7. Celine and colleague from
8. from Cay Collective
9. Dear Skåne friend with the Wall of Snacks behind her
10. picking up some snacks for her Mother Blessing ceremonies
11. from Daniel Wellington stopping by the office for a chat
12. Natalie of
13. .granstrand picking up some goodies for yoga retreat
14. from Reaktion picking up some snacks for a golf tournament
15. Food lover bringing the sun with her to the office
16. stopping by for a snack bag of joy
17. F***y from getting ready for Stockholm Marathon
18. the founder of HYPR
19. The talented . Buy her book!
20. Long time Dig lover

07/05/2025

It’s been crazy busy, but that doesn’t mean we don’t have time to snap some photos. Here are the latest ones

1. The one. The only.
2. Paulina, the founder of
3. The lovelies from
4. picking up snacks for her event “Bump, birth and beyond”
5. Yoga professional
6. Viktoria from .se
7. The girls behind .se
8. Jenny, the founder of
9. from the magazine FAITH LOVE HOPE
10. of Jade Journeys
11. The always smiling
12. Photographer and colleague from Le Management
13. – the only curling team that matters
14. Martina from
15. Rebecca from
16. Nicolette, the founder of .treat_yourself_
17. Ludvig, the co-founder of
18. Our friends from
19. stopped by for a nice chat about working out together
20. from Green Communication

31/03/2025

Welcome to 2025. A little later than usual, but here are the snaps from January and February 📸

1. from our favorite curlingteam Team Wranå
2. from Stronger
3. Ebba Lagercrantz, founder of
4. Gravity Stockholm founder
5. Yoga teacher and therapist
6. Health training specialist .fitness
7. Golf pro
8. Flavia – founder of yoga brand .studio
9. Model
10. The lovely
11. from Kentsdottir Academy
12. Our regular and favorite
13. Ines Milans founder of .sthlm
14. Lina from
15. from Shaping New Tomorrow
16. Ida from .stockholm
17. Food lover
18. Designer and yoga pro
19. Copywriter, creative & model
20. Life coach

13/03/2025

🎉 We’re 12! 🎉
Today, we celebrate 12 years of passion, hard work, and delicious moments! It’s been an incredible journey—challenging, rewarding, and above all, so much fun.
We’re beyond grateful for all of you who have been part of this adventure. Your support, love, and enthusiasm for our products mean the world to us! 💛
Here’s to many more years of creating, sharing, and enjoying together. Cheers to the future! 🥂✨

11/02/2025

💖 LOVE GIVEAWAY 💖

Valentine’s Day is all about love—so we’re spreading some to both our bars and our amazing followers! Why not do both at once? 😍

✨ 5 lucky winners will get to choose 10 boxes of our delicious bars in any of the 4 flavors shown in this post.

How to enter:
✅ Follow 
✅ Like this post ❤️
✅ Tag the friends you’d love to share these bars with!

🌍 Open to residents of Sweden, Finland, Denmark, Germany, Austria, Netherlands, Belgium, Luxembourg & France.

⏳ Giveaway ends Friday, February 14th at midnight. Winners will be announced via stories on February 15th!

Tag your snack-loving friends and enter now! 🎉🍫

09/01/2025

22/11/2024

🖤BLACK WEEK GIVEAWAY🖤

What’s better than a Black Friday promotion? A Black Friday giveaway!

Since we don’t have any Black Friday promotions, we thought that we might as well give away products to some lucky people 🥰

Three (3) lucky followers will receive five (5) boxes of flavors of their choosing (not the mix boxes though). You get to pick the flavors all by yourself. Comment below which is your favorite snack from us. If you haven’t tried them yet, comment which one you want to try.

The rules are simple:

- Let us know which is your favorite Dig snack (or which one you want to try the most) in the comment section
- Follow 
- Like this post
- Tag a friend or two who should know about this

- Valid for people in Sweden, Finland, Denmark, Germany, Austria, Netherlands, Belgium, Luxembourg & France

The giveaway ends at midnight on November 29th. The winners will be announced via stories on November 30th.