OPPI

16/11/2025

Understanding Singapore’s Outdoor Play Crisis
In 2024, OPPI partnered with SunCare SG to survey 1,000 parents of preschoolers (ages 3-6) on playtime habits and beliefs—research that was featured in The Straits Times.
The findings were stark: Nearly 1 in 5 parents reported their child spends only 1 hour outdoors daily. Screen time is displacing the unstructured, physical play that previous generations took for granted.
Why this matters:
When outdoor play becomes a scheduled activity rather than a daily norm, children lose critical opportunities for free exploration and self-directed learning. As digital spaces become the default, children may increasingly prefer screens—not because they’re inherently better, but because they’ve become more familiar.
We’re also witnessing a subtle erosion of social-emotional development. Face-to-face play teaches empathy, emotional regulation, and conflict resolution in ways that screens cannot replicate.

At OPPI, we believe rigorous research should drive meaningful change. Understanding how Singapore’s children play today helps us advocate for the childhood experiences they deserve tomorrow.

Read the full study: https://www.straitstimes.com/singapore/screen-time-eating-into-physical-playtime-for-pre-schoolers-study

19/09/2025

The non-partisan nature of the NMP scheme should be protected, said former members. Read more at straitstimes.com. Read more at straitstimes.com.

18/09/2025

Proud to see our research on NMP scheme after 35 years, contributing to meaningful public discourse.

The Straits Times covered the panel discussion, highlighting how our survey of 500 Singaporeans is helping shape conversations about Parliament’s future.

Our research found that 71% of Singaporeans see NMPs as providing alternative voices, yet only a third find the scheme truly relevant. These findings sparked real dialogue about what needs to change after 35 years.

The conversation continues. We’ve opened a second public survey until October 18. Because when it comes to matters, more voices and deeper data always strengthen democracy.

Public consultation link: https://survey.oppi.live/s3/nmp35years

Evidence-based dialogue matters. Thank you to everyone making this conversation possible.

18/09/2025

Proud to see our research on NMP scheme after 35 years, contributing to meaningful public discourse.

The Straits Times covered the panel discussion, highlighting how our survey of 500 Singaporeans is helping shape conversations about Parliament’s future.

Our research found that 71% of Singaporeans see NMPs as providing alternative voices, yet only a third find the scheme truly relevant. These findings sparked real dialogue about what needs to change after 35 years.

The conversation continues. We’ve opened a second public survey until October 18. Because when it comes to matters, more voices and deeper data always strengthen democracy.

Public consultation link: https://survey.oppi.live/s3/nmp35years

Evidence-based dialogue matters. Thank you to everyone making this conversation possible.

https://www.straitstimes.com/singapore/politics/calls-from-former-nmps-to-relook-scheme-at-event-marking-its-35th-year

A survey also found that a majority agree NMPs provide alternative voices, but only a third find the scheme relevant. Read more at straitstimes.com. Read more at straitstimes.com.

23/05/2025

We’re almost halfway through 2025 already?! 😮

It’s easy to get caught up in the hustle, but let’s take a moment to pause, breathe, and check in with ourselves.
How are your goals we made at the start of the year coming along? What’s shifted, what’s stayed the same, and what have you learned about yourself so far?

Take 5 mins to share where you’re with us. It’s completely anonymous, and 15 participants will stand a chance to win $10! 🤩

Let’s reflect together on how far we’ve come ▶️ https://tinyurl.com/UBmidyear

#2025

19/05/2025

Maybe makan sessions are a core part of our Singaporean identity after all! 🍽️

Whether you’re a Gen Z or Millennial, eating out continues to be the leading cause of concern amidst the rising cost of living in Singapore. 😆

16/04/2025

🧠 Is self-care selfish? Or something we all need more of? [Survey Giveaway]

We’re doing a quick check-in to understand how young people in Singapore are really feeling about self-care:
- Do you make time for it?
- What does it actually look like for you?
- And do you feel guilty when you take time for yourself?

Share your thoughts here
👉 https://bit.ly/UBcares [Link In Bio]

Incentive
Chance to win $10 Fraser Mall vouchers for 15 lucky winners (If you’re part of our Unbound SG SUPER GROUP, you get extra chances to win!)

*PSA* The survey is best optimised for your device's browser (Not Telegram's or Instagram's)! The end of the survey should redirect you to the details entry page for the giveaway!

15/04/2025

How are youths coping with the rising cost of living?

We asked 250 Youths from the Unbound community and we'll let the numbers speak for themselves.
💡88% admit to being concerned about building a stable future, due to rising costs

And despite their best efforts, many still feel uncertain about their ability to plan for the future.

👉 Swipe to discover the strategies they’re using to navigate today’s financial pressures.

14/04/2025

How are young Singaporeans investing today?
OPPi surveyed 400 youths aged 19 to 34 to find out.
From how much they invest, to where they get advice (or struggle to), we've uncovered key insights that reveal how Singaporean Gen Zs and Millennials are approaching their financial futures💰📈

👉 Swipe to explore the findings.

18/03/2025

We’re thrilled to have collaborated with Moneysense on this incredible initiative! Our recent survey of 400 youths has uncovered valuable insights into their financial perspectives, shedding light on how young people navigate money matters.

Watch the full video on ’s Youtube channel!

14/03/2025

⚠️ 64% of our respondents say they spend more than intended on blind boxes!

Blind boxes seem to be more than just adorable collectibles — there’s a sprinkle of retail therapy, a dash of friendship bonding, and a whole lot of excitement involved. According to our recent survey, Singaporeans admit to spending more, chasing rare figures, and using blind boxes as stress relief!

So, what exactly makes Pop Mart blind boxes so irresistibly addictive? Is it really about what’s inside, or the thrill of unboxing itself? 🧐

Let us know what you think about the ‘Pop Mart Effect’ below! 👇

10/03/2025

Do you find yourself taking fewer Grab rides? Eating out less? Or just leaving items in your Shopee cart, never checking out?

We want to hear how you’re coping with the rising cost of living! 🥹💸 Complete our survey, and you could be 1 of 3 lucky winners to win a $50 Fraser’s mall voucher. If you’re part of our Unbound SG community, you get extra chances to win!

Survey closes 24 March – don’t miss out! bit.ly/ubcol25