Minds Matter PLLC

02/20/2026

EARLY BIRD registration ends today! Sign up for the Women's Business Conference in Aberdeen. March 12th. I'm very excited to speak about my journey from farm kid to speech language pathologist to owner of Minds Matter. I'll sprinkle in some practical brain health exercises as well. The day is full of excellent speakers and a panel full of incredible local women. Save yourself some money and sign up today!!!

https://sdceo.ecenterdirect.com/events/1019215

SD CEO West Women's Business Center SDPB News DRG Media Group Tiffany Hoeft Drg Jody Heemstra Women's Ag Network Groton Ag Partners Agtegra Aberdeen Area Chamber of Commerce

02/18/2026

https://kgfxbeyondthemic.podbean.com/e/agriculture-in-depth-keeping-your-brain-healthy-helps-keep-your-mind-sharp/

Thanks DRG Media Group and Drg Jody Heemstra for sharing more about what we do at Minds Matter!!!
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The work Tiffany Hoeft and her team at Minds Matter PLLC are doing absolutely intrigues me. Along with all of the other things perimenopause causes, brain fog is a very real, very unfun thing. Then there are the possibilities for those with dementia or Alzheimer's to "live better" with those diagnoses aren't as miniscule as you may think. Concussions are another brain injury we sometimes don't take as seriously as we should. In farm and ranch country we've made some progress in the area of removing the stigma surrounding mental health conversations. Including brain health in those same conversations makes sense to me. Give this 6.5 minute long podcast a listen. It might help you recognize little changes already happening, but it will also give you encouragement that life as you know it doesn't have to become completely different.

https://www.podbean.com/ew/pb-ukch8-1a4a7e5

02/18/2026

Cognition is more than just memory.

This is one of our new favorite tools for assessing executive functioning skills in action.

This isn’t about “getting it right.” It’s about how someone figures out the rules, shifts strategies in response to feedback, and (in this case) how well they pay attention to directions.

When this task is difficult, it tells us we need to target cognitive flexibility, attention, and problem solving - skills we all rely on constantly in daily life.

Looks like Bethany has her work cut out for her with this patient!!!

Tiffany Hoeft Bethany Hanson BrainStorm Dr. Daniel Amen North Dakota Brain Injury Network SDPB News

02/17/2026

Help these students out please!!!! These three students from Groton Area are participating in a campaign for their HOSA (Health Occupation Students of America) Chapter to qualify for state!

Watch out for their posts to appear on the Minds Matter PLLC page with information, fun facts, and quality research! Follow our page, Like, comment, and share to help them and spread the message that "Mental Health is Health."

Groton Area Sydney Locke Brittany Hubbart Tiffany Hoeft

02/17/2026

PREVENT dementia?!? Thank you to Jody Heemstra at DRG Media Group for helping me get the word out about PREVENTING dementia. Check out this link to read/hear more about our work at Minds Matter.

Jody - I enjoyed meeting you in Pierre and visiting with you about our work at Minds Matter. I'm looking forward to hearing more from our interview on your Agriculture In-Depth podcast today at noon!!! I will share that link when it gets posted.

Feel free to share this post to keep spreading the word about the importance of brain health! Thank you!

https://drgnews.com/2026/02/16/321862/

Tiffany Hoeft Aberdeen Development Corporation Aberdeen Area Chamber of Commerce Dementia Friendly America - Aberdeen, SD Northern Innovation and Startup Center 10KSB First Lady Sandy Rhoden Governor Larry Rhoden SDPB News

Awareness about treatment options for depression, anxiety and other mental health concerns is increasing acros...

02/16/2026

Say HELLO to an exercise that will challenge your brain. We had to try out the “Squirt the Bunny” game.

Get some neurons growing and try this one out. To be fair, I spent nearly an hour on perfecting this before I did this video!!!

02/14/2026

Happy Valentine’s Day from Minds Matter ❤️🧠

Fun brain-health fact: Strong social connections are one of the biggest predictors of living longer and staying cognitively healthy. The long-running Harvard Study of Adult Development found that close relationships matter more for long-term health and happiness than money, status, or even cholesterol levels. Connection protects both the heart and the brain.

So today, skip the extra chocolates (your blood sugar will thank you 😉) and hug someone you love instead. A real hug releases oxytocin, lowers stress hormones, and helps regulate the nervous system.

Love, laughter, and connection are powerful brain medicine.

From my family to yours — wishing you a Valentine’s Day full of connection, warmth, and moments that make your brain happy. 💚

Tiffany Hoeft

02/13/2026

I learned so much from The 10KSB program. Fun to see this worldwide Goldman Sachs program recognize my small business in Aberdeen SD!!! Blessed to do what I love every day with this team at Minds Matter!!!!

Couldn’t do any of this without Nicole Fritz, Bethany Hanson and Jennifer Braun. ❤️

https://www.linkedin.com/posts/tiffany-hoeft-398809107_small-business-big-moves-activity-7428194772642693120-p-kL?utm_medium=ios_app&rcm=ACoAABr-juQB1LoMnYystW0LhYlyL23QWnhy4dE&utm_source=social_share_send&utm_campaign=messages

Aberdeen Area Chamber of Commerce Small Business Development Center, Aberdeen, SD First Lady Sandy Rhoden Aberdeen Development Corporation Northern Innovation and Startup Center

02/13/2026

I’m looking forward to this!!! The SD CEO West Women's Business Center conference in Aberdeen. Get signed up and take advantage of early bird pricing.

We’re grateful to KELOLAND Living for featuring SD CEO West Director Elizabeth Freer to talk about the 7th Annual Women's Business Conference - Aberdeen! 🎉

Thank you KELOLAND News for helping us amplify this incredible day of inspiration, connection, and growth for entrepreneurs and professionals.

Watch the segment here:
👉 https://www.keloland.com/keloland-living/7th-annual-womens-business-conference/

Join us 𝗠𝗮𝗿𝗰𝗵 𝟭𝟮𝘁𝗵 at The DEC!
Register or learn more:
👉 https://bhsu.edu/SDCEO/conferences-events/womens-business-conference-aberdeen.html

02/11/2026

I want this shirt!!!!!

For decades, medicine has treated women's health like "bikini medicine." It has treated us the same as men except for the parts that are covered by a bikini.

SO we have huge gaps in research in hormones, menopause, autoimmune diseases, medication dosing and chronic pain for women. Heck, before 1993, women were rarely included in clinical trials because we are "difficult to study" because our fluctuating hormones "complicate" results.

Science works better when it studies everyone.
Girls just wanna have fun-ding!

02/09/2026

Did you know that managing blood pressure is one key to preventing dementia in your future? Think about it....what happens if you hook a garden hose up to a fire hydrant??? You stress the hose and it starts to leak. Imagine this happening to the little vessels in your brain....yikes!

February is American Heart Health month. Take care of your heart. Set up a heart health screening. Go buy a blood pressure cuff. Know what your blood pressure is and make steps to managing it. Your brain will thank you.

Heart Association Hoeft

02/08/2026

Squirrel!!!!

We joke at Minds Matter that we teach you to pay attention by learning to avoid chasing the “squirrels” that run through your head. But this video takes this to a new level! That's some intense focus!!!

Tiffany Hoeft Jennifer Braun The Empowerment Project from Minds Matter