Vision Care Associates

Vision Care Associates Vision Care Associates is a leader in eyecare with 22 locations in South Dakota and Nebraska.

Vision Care Associates has its roots in family eye care and has developed around this idea that patients become family. Initially, in 1977 Dr. Paul Bell and his son Dr. Gordon Bell partnered their practice of Bell & Bell with Dr. James Olson to form Vision Care Center. Then in 1982, Dr. James Ruch merged with this trio to form the first Vision Care Associates. The first offices were in Aberdeen and Britton, but Mobridge was soon to follow. From there, with the philosophy of bringing exceptional healthcare to rural South Dakota, several other locations were opened around northeastern South Dakota.

Did you know: Approximately 50% of all eye injuries happen at home?From cleaning chemicals to cutlery, our homes are ful...
02/25/2026

Did you know: Approximately 50% of all eye injuries happen at home?

From cleaning chemicals to cutlery, our homes are full of potential eye safety hazards. Take steps to protect your vision with essential household eye care safety habits.

02/23/2026

ULTRA® contact lenses provide comfort throughout the entire day and month.

Make an appointment to learn more.

Did you know that what’s on your plate can impact what you see? Healthy foods like leafy greens, colorful fruits, nuts, ...
02/20/2026

Did you know that what’s on your plate can impact what you see? Healthy foods like leafy greens, colorful fruits, nuts, and fish rich in omega-3s support long-term eye health and can help protect your vision as you age.

02/20/2026

You snooze with contacts, you lose!

Make an appointment at our office to try INFUSE® daily lenses.

It's Lash Day!  Did you know eyelashes play an important role in eye protection by filtering dust and debris?!          ...
02/19/2026

It's Lash Day! Did you know eyelashes play an important role in eye protection by filtering dust and debris?!

Your heart and eyes are more connected than you think! During an eye exam, doctors can observe blood vessels that may re...
02/18/2026

Your heart and eyes are more connected than you think! During an eye exam, doctors can observe blood vessels that may reflect your overall cardiovascular health. This American Heart Month, protect both with regular checkups!

Our Aberdeen office will be closing around 1pm today, February 18th due to the weather.  Stay safe everyone!
02/18/2026

Our Aberdeen office will be closing around 1pm today, February 18th due to the weather. Stay safe everyone!

Happy President's Day!  It takes true vision to guide a country in the right direction. Be sure to keep your vision in c...
02/16/2026

Happy President's Day! It takes true vision to guide a country in the right direction. Be sure to keep your vision in check so you can always see the path forward.

Bausch + Lomb contact lenses and you—it’s love at first sight!Happy Valentine’s Day from Vision Care Associates LLP.
02/14/2026

Bausch + Lomb contact lenses and you—it’s love at first sight!

Happy Valentine’s Day from Vision Care Associates LLP.

Happy Valentine's Day! Show your eyes some love and visit our practice to find a new pair of frames you love!
02/14/2026

Happy Valentine's Day! Show your eyes some love and visit our practice to find a new pair of frames you love!

Be honest… how long were you on a screen today?  If your eyes feel tired or strained, blue light from digital devices mi...
02/13/2026

Be honest… how long were you on a screen today? If your eyes feel tired or strained, blue light from digital devices might be contributing. Call our office to see what options are available to help protect your eyes!

Skate through winter with clear vision.Get Bausch + Lomb contact lenses at Vision Care Associates LLP.
02/12/2026

Skate through winter with clear vision.

Get Bausch + Lomb contact lenses at Vision Care Associates LLP.

Address

310 8th Avenue Northwest, STE 503
Aberdeen, SD
57401

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