A revolutionary method for effective weight loss without hunger, starvation, chronic exercise or medications. OPTIMIZE YOUR PERFORMANCE, HEALTH AND DIET!
Welcome to PHD Advanced Nutrition where we are truly passionate about how what we eat influences our quality and quantity of life. We are so glad you happened upon our website; our Team looks forward to the possibility of helping you achieve your health and/or performance goals. Finding the appropriate Team of professionals to help guide you along this journey can be a challenge. At PHD Advanced Nutrition, we want you to be confident that you have chosen the “right” fit for your unique needs before committing to work with us. In our clinic, we use whole foods, nutrient timing, nutrition education, and Cognitive Behavioral Therapy to help our clients achieve their goals. Unlike many others in the field, we do not agree with all of the existing dietary conventional wisdom; we do not feel bound by the current dietary guidelines or common weight loss techniques as the majority are not based on the rigorous science that such recommendations necessitate. The dietary and lifestyle practices that we recommend will be unique to you, and we will help you adopt them slowly to ensure long lasting results. For some individuals, these changes may be significant, but fully possible. Change can be a challenging journey, but an exciting one that we will help you navigate. KEEPING CURRENT WITH RESEARCH IN DIETETICS
In the profession of dietetics, it is imperative to remain up-to-date on current research and as a doctorate in the field of nutrition, our founder Dr. Ashley Lucas, continues to do so, as does our PHD Team. In our clinics, we are open to implementing new techniques when it comes to finding the best nutrition to support whatever your goal may be, be it improving your sport performance, overall health or your current diet. We practice with the belief that every person is truly an individual, and therefore acknowledge that what works for one may not work for another. We continuously strive to find what is best for each individual to support their unique metabolism, lifestyle, and health/performance goals. IMPROVING HEALTH & TRANSFORMING LIVES
Our nutrition practice has allowed us to meet and work with many people; We’ve enjoyed helping our clients achieve their goals and witnessing the many positive changes brought forth by adjusting lifestyle behaviors and enhancing nutrition knowledge. We look forward to the possibility of working with you and discovering your unique path to attaining optimal health! HOURS VARY BASED ON LOCATION** Please visit www.myphdweightloss.com for more information.
01/12/2026
If weight loss has always felt harder for you than it “should”…there’s a real reason.
It’s not effort.
It’s not discipline.
It’s how your body is burning fuel.
Most people are stuck in sugar-burning mode, which leads to cravings, crashes, and stubborn fat.
Once you understand your metabolism, everything changes:
• how you eat
• how you exercise
• and what actually works
👇 Comment “QUIZ” and we’ll send you our free Metabolic Quiz.
01/09/2026
Amanda is down 26.4 pounds, and her transformation is proof that real change happens when you have the right plan and support.
Like so many of our clients, Amanda was ready to make a lasting change but needed personalized guidance to make it stick. That's exactly what she found at PHD Weight Loss.
Her results speak for themselves:
✨ 26.4 pounds down
✨ A customized plan that fits her real life
✨ Sustainable progress without extremes or deprivation
✨ The tools and confidence to maintain her results for the long haul
Amanda's journey shows that transformation isn't about perfection or willpower. It's about consistency, the right approach, and having a team that genuinely cares about your success.
Whether you're just starting out or you've struggled to see lasting results in the past, the difference is working with people who truly understand your goals and know exactly how to help you reach them.
No quick fixes. No unrealistic rules. Just personalized nutrition, real accountability, and a team that's fully committed to YOU.
Thank you, Amanda, for trusting us with your journey. We're so proud of you and are excited to see you thriving! 💙
Ready to see what's possible for you? Comment READY and let's talk about your goals.
01/08/2026
At PHD Weight Loss, we're not handing you a generic meal plan and wishing you luck.
We create a personalized strategy based on YOUR body, YOUR metabolism, and YOUR real life.
Here's what makes us different:
We reset your metabolism instead of slowing it down with restriction.
We eliminate hunger and cravings naturally instead of expecting you to white-knuckle your way through constant temptation.
We focus on building strength, supporting hormone balance, and strategic movement instead of endless cardio and eating as little as possible.
Every program we design is rooted in science, tested with real people, and built for results that actually last beyond a few weeks.
This isn't about quick fixes or extreme measures. It's about understanding how your body works and giving it what it needs to thrive.
Ready for an approach that actually works with your biology instead of against it?
DM us “READY” to schedule your complimentary consultation.
Yes, calories matter. But they're not the whole story.
Your hormones (insulin, cortisol, leptin, and more) are the real decision-makers when it comes to whether your body stores fat or burns it for fuel.
That's exactly why two people can follow the same diet and get completely different results. It's not about effort. It's about what's happening beneath the surface.
👉 Want to understand what YOUR body actually needs? Comment "QUIZ" below and we'll send you our free Metabolic Quiz to help you get answers!
01/06/2026
That stubborn belly fat that won’t budge?
It’s not willpower.
It’s insulin resistance.
If you’re dealing with:
• Belly fat
• Constant cravings
• Energy crashes
• “Doing everything right” but nothing changes
Your metabolism is stuck and dieting harder won’t fix it.
In my latest podcast, I break down 5 simple shifts that lower insulin, unlock fat burning, and target visceral belly fat (the dangerous kind around your organs).
This is the missing piece for most people.
Hope you’ll join me!
👇 Comment INSULIN and I’ll send you the episode.
01/05/2026
Eating less and still not losing weight? You're not alone, and your body isn't being difficult.
When you restrict calories too much for too long, your body doesn't recognize it as a weight loss plan. It recognizes it as a threat. So it slows your metabolism, lowers your energy, and holds onto stored fat as tightly as possible.
This is why the 'eat less, move more' approach backfires for so many people. Your body is smart. It adapts to protect you.
The solution isn't eating even less. It's understanding what your body actually needs to function well and burn fat effectively.
👇 Has this been your experience? Have you tried cutting calories only to see the scale stop moving?
Drop a comment and let's talk about it!
01/02/2026
Does your weight loss feel completely stuck right now? 😩
Constant exhaustion, intense cravings, or belly fat that refuses to budge are all red flags that your metabolism isn't functioning the way it should.
Our free Metabolic Quiz will help you pinpoint exactly what's blocking your progress and show you the next steps to finally break through.
👇 Ready to find out what's really going on? Comment "QUIZ" below and we'll send it straight to your DMs!
01/01/2026
I see some new followers here. Let me take this as an opportunity to reintroduce myself! I'm Dr. Ashley Lucas, PhD in Sports Nutrition and Chronic Disease, and a Registered Dietitian.
For over 15 years, I've been diving deep into the science of metabolism, hormones, and nutrition. What I've learned is that most diets fail not because people lack willpower, but because they ignore the most important factor: YOUR unique biology.
At PHD Weight Loss, we don't believe your body is broken. You've just been following rules that were never designed for how your body actually works.
We're here to rewrite those rules.
This page is where I share the real talk, the behind-the-scenes science, the truth about what actually works for sustainable weight loss, and how we're helping people live stronger, healthier lives beyond just a number on the scale.
I'm not here to sell you another diet. I'm here to teach you how your body actually functions and give you the tools to work WITH it instead of against it.
If you're tired of the diet industry and ready for an approach grounded in real science and personalized to YOU, you're in the right place.
Give us a follow for more transformations, and science backed insights!
NutritionScience RealTalk WeightLossTruth
12/31/2025
Eating less and working out more, but the scale still won't move?
Here's the truth: it's not because you're not trying hard enough. Most diets fail because they completely ignore metabolism, hormones, stress levels, and how your body actually uses energy.
Does this sound like you? Drop a comment below and let us know 👇
CalorieMyth PHDFamily RealResults
12/30/2025
That "keto-friendly" snack you just bought? It might be sabotaging your progress.
For years, the keto industry has exploded with products labeled "low carb," "keto approved," and "guilt-free." But here's what they're not telling you: many of these foods can spike your blood sugar just as much as regular junk food.
Here's the truth: fancy marketing doesn't mean it's actually supporting your metabolism. Net carbs, sugar alcohols, and ingredient manipulation are designed to trick you, not help you lose weight.
In my latest podcast episode, I'm pulling back the curtain on "fake keto" foods and showing you exactly how to spot the marketing tricks that keep you stuck.
Here's what we cover:
The truth behind net carb calculations and why they can be misleading
How sugar alcohols like maltitol secretly spike blood sugar and stall fat loss
Ingredient red flags that wreck your gut and slow your metabolism
How to read keto labels like a pro and avoid getting fooled
Which low-carb foods actually support your weight loss goals
Real keto vs. marketed keto: what your body actually needs
This isn't about being perfect or restrictive. It's about understanding what you're really eating so you can make choices that actually move you forward.
If you've been doing "keto" but not seeing results (or dealing with digestive issues), this episode will explain why.
Ready to listen? Comment "KETO" below and I'll send you the episode link!
12/29/2025
Adam is down 44.2 pounds, and his transformation shows what happens when you commit to a plan that actually works for your life.
Like so many of our clients, Adam was ready to make a real change but needed the right guidance and support to turn that commitment into lasting results. That's exactly what he found at PhD Weight Loss.
His results speak for themselves:
✨ 44.2 pounds down
✨ A personalized plan built around his lifestyle
✨ Real, sustainable progress without extreme measures
✨ The knowledge and confidence to maintain his results long-term
Adam's journey proves that transformation isn't about being perfect. It's about showing up consistently, following the right plan, and having a team that's invested in your success every step of the way.
Whether you're just getting started or you've tried everything without lasting results, the difference is working with people who truly understand your goals and know how to help you achieve them.
No gimmicks. No unrealistic restrictions. Just personalized nutrition, real accountability, and a team that's 100% committed to YOU.
Thank you, Adam, for trusting us with your journey. We're so proud of you and can't wait to see what's next! 💙
Ready to see what's possible for you? Comment READY and let's talk about your goals.
Patti is down 72.2 pounds, and her transformation is proof that real, lasting change is possible at any stage of life.
Like so many of our clients, Patti knew she was ready for a change but needed the right support and structure to make it stick. That's exactly what she found at PHD Weight Loss.
Her results speak for themselves:
✨ 72.2 pounds down
✨ A personalized plan that fit her lifestyle
✨ Real, sustainable progress without extremes
✨ The tools and confidence to maintain her results for life
Patti's journey shows that transformation isn't about perfection, it's about consistency, the right plan, and having a team in your corner who genuinely cares about your success.
Whether you're just starting out or you've tried everything else, the difference is working with people who understand your goals and know exactly how to help you reach them.
No quick fixes. No unrealistic restrictions. Just personalized nutrition, real accountability, and a team that's fully invested in YOU.
Thank you, Patti, for trusting us with your journey.
We're so proud of you and excited to see you thriving!
Ready to see what's possible for you? Comment READY and let's talk about your goals.
Address
1833 Hendersonville Road Suite 170 Suite 170 Asheville, NC 28803
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Our founder, Nutrition Doctorate (PhD) and Registered Dietitian (RD), Ashley Lucas, comes to the field of nutrition for weight loss and wellness with a unique background. Dr. Lucas spent the first 25 years of her life participating in the rigorous training of her professional classical ballet career; constantly devoted to this “passionate pursuit of perfection”. This deeply-rooted “pursuit” was, for her, continuously met with injury and a constant fight with the ballet-specific body type. As a result, she retired from her professional dancing career, understood the importance nutrition played in her own athletic performance, and started along her path to becoming an expert in the field of nutrition and wellness. Dr. Lucas completed her PhD in Sports Nutrition and Chronic Disease from Virginia Tech and is also a licensed Registered Dietitian.
Her husband, Dr. Doug Lucas, a fellowship trained, board certified orthopedic surgeon and retired professional dancer, fought a constant battle of weight gain from the young age of 10. Born into a medical family that struggles with obesity, he was prescribed a very low fat and calorie restricted diet. Additionally, he participated in an excessive exercise regime, which left him chronically fatigued and still overweight.
While Dr. Ashley Lucas began her career in sports nutrition working with athletes nationwide in optimizing performance and body composition, she quickly found a passion in nutrition for obesity related issues since it was so relevant to her family’s personal struggles. After studying literature describing ancestral health and referencing clinical studies dating from current to the early 1800s that successfully treated the (then rare) cases of obesity, she developed the PHD Weight Loss Approach. With a goal of creating a weight loss method that is successful without medications, fad-dieting, severe caloric restriction or chronic levels of exercise, Dr. Lucas designed a program that would work for individuals like her family battling the continuous weight gain seen in today’s society. Her scientific approach focuses not only on the metabolic consequences of fat gain and inflammation, but also on the behavioral and psychological aspects.
For the past eight years, the Lucas family has implemented the PHD Approach into their daily life. Drs. Ashley & Doug Lucas and his mother (a nurse of 30 years), have finally found relief from the continuous life struggle with obesity and chronic inflammation. The Lucas family now embarks in the passionate pursuit of optimal health for all who have experienced frustration with failed weight loss. The PHD Approach to achieving optimal weight is truly life changing, and one that is helping people across the country achieve their peak wellness once and for all.
