04/01/2026
I moved my entire family to Texas to get my son into better therapies.
I took a 100% paycut to found Neuro Nourish just months after we got here.
Because I knew the world needed this.
I knew my son needed this.
But I came from a business and marketing background, I had no idea how to formulate a supplement.
So, I reached out to my network to make connections with people who could help me.
One of those people I reached out to, was my friend and business partner Chris Scott Resler.
Chris Scott was very well known for founding FitRecovery and helping tens of thousands of people quit drinking alcohol.
He'd co-founded a supplement called BioRebalance that replenished the nutrient deficiencies caused by drinking alcohol daily.
BioRebalance was formulated by a world renowned epigenetic specialist named Dr. Rebeca Eriksen.
She studied how what you put into your body can turn certain genes on and off.
She was widely published and cited as a clinical dietician and master formulator, primarily in the diabetes space and she spent the majority of her career as a clinician crafting custom supplement protocols for sick people based on their unique bloodwork and biomarkers.
She even worked with kids with autism for years in her undergrad.
When Chris introduced me to Dr. Rebeca Eriksen, I finally felt like I'd taken my first big step in making Neuro Nourish a reality.
A year and over $100,000 later, we finally launched version 20 of Neuro Nourish after working with some of the best labs and food scientists in the world.
And this formula not only transformed my own son Leo, but has now helped thousands of other kids just like him improve their quality of life.
Less constipation, better sleep, more awareness, faster progress in therapies, less stimming, no self injury, no vocal perseverations...
Leo is a completely different kid.
But it kept me up at night how many parents weren't able to get their kids to take Neuro Nourish.
You see, it has a couple of ingredients, mainly the Choline and AvailOm powdered fish oil that give it a fishy taste.
And even working with the best food scientists in the world, they kept telling us it was impossible to make this formula taste good.
We should remove the fish oil.
But Omega 3's with clinical doses of DHA and EPA are amongst THE MOST IMPORTANT nutrients to get into our kids.
So, I refused to remove them from the formula.
I kept telling them I don't care how long it takes or how much money we spend, keep trying.
They'd beg me to let them put in synthetic flavors and masking agents.
"Please let us use Maltodextrin"
Fired.
On to the next one.
I don't take no for an answer and I refuse to listen to "it's impossible, it can't be done."
After another full year and tens of thousands spent in R&D.
We finally had a breakthrough.
But it wasn't where I expected.
It didn't come from the food scientists or formulators.
It came from a video the VP of Innovations at VitaQuest posted online.
He talked about how the "flavor" of a new supplement is what makes a product different, it's the first experience someone has with your product, and it's like a first date, if they like it, they come back for more."
This blew me away.
He was right.
It didn't matter if Neuro Nourish had all of the clinically backed ingredients our kids desperately needed, if parents couldn't get their kids to take it!
We were giving some of our parents a bad first date!
So, that's who we hired to work on formulating version 23.
Michael asked if we'd tried to add a unique modified citrus pectin, use a cleaner form of natural stevia leaf called rebaudioside A, and combined this with the natural sweetener monkfruit?
We'd tried everything imaginable working with some of the best food scientists on the planet to make Neuro Nourish taste good.
But every time we tested adding citrus it made the formula sour.
"Sure, but when you combine it with the right levels of salt, citrus, reb A, and monk fruit, it tastes delicious."
This is how all master chefs get their foods to taste next level, the right amount of citrus, salt and sweet.
Just like fruity pebbles or fruit loops, we can match this flavor profile without the synthetic dyes and additives.
It was worth a shot.
We paid them R&D fee and I eagerly awaited the samples to come in.
And it paid off.
Michael and his team at VitaQuest are who we all have to thank for the new and improved fruit cereal flavor of Neuro Nourish version 23.
We've worked with labs from Switzerland to Canada, Utah to New Jersey...
We've paid more R&D fees than I'd like to admit.
It takes patience.
But sometimes, the breakthrough you're looking for will find you in the most unlikely of places.
And when it does?
You have to move fast and do what it takes to make it happen.
For me this meant trusting a guy in a video I saw because I could feel the "passion" he had for making supplements taste good.
And this feeling i had jived with the advice Rob Angel (the inventor of pictionary) had given me a few years earlier.
But that's a story for another day.
In that moment...
I knew I had to work with this man and his team.
6 months later, here we are launching version 23 of Neuro Nourish, the best tasting and most powerful version yet!
Sometimes, people will tell you it's impossible.
Sometimes you'll spend years trying to force a square peg into a round hole.
But if you keep trying and never give up.
The universe has a funny way of reciprocating the energy you're putting out there.
And you may just find the breakthrough you need in the most unlikely of places.
And when you do?
Well...
I'll leave you with this quote from Winston Churchill.
“To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.”
