Personal: styling, shopping, wellness. For men & women, Unfoldid builds a wardrobe that reflects who Opening up the clothes-minded. Release your fashion baggage.
For men and women, whatever your reason, our team of professional stylists will be there to get you on track. We’ll break out our tape measure, conduct a full diagnosis of the situation, and use a blend of art and science to build a wardrobe that reflects who you are and how you live—now.
1. Book your appointment online and begin the Unfoldid journey of your wardrobe. Whatever preconceptions you have in your head, our Stylists will help you rise above them by using a trained eye and approach that combines art and science.
2. Buy exclusively for the house of you. Fill out our interactive style form, giving us all the information we need about your sizing, preferences, shopping needs, lifestyle and budget. Leave it to your Unfoldid Stylist to make shopping far more productive, relaxing, and fun.
3. Style with intention. Our Unfoldid Stylist brings 25 handpicked pieces with you in mind to your home, office, or whatever is most convenient. We guide you seamlessly through a beautiful selection of clothes to admire, touch, try on, and buy -- or not buy. Get Unfoldid!
*Previously Shift Your Style*
09/20/2025
✨ Cardigans are back in a big way.
Our founder and master stylist, Aricia Symes, was featured in CNN Underscored sharing her top picks for fall. From classic cashmere to polished layering pieces, her recommendations prove that the right cardigan is a wardrobe staple for women and men.
Read the feature here → cnn.it/3Iho0xU
To help you find the right men’s and women’s cardigan sweaters, we tapped stylists for their insights and recommendations on what to buy.
09/19/2025
🍂 Ready to refresh your wardrobe? Here are the fall menswear essentials to elevate your style this season:
🧥 A lightweight parka that layers easily and stows away on the go
🥶 A classic leather jacket — bomber styles are back
🧶 Sweaters in merino wool or cashmere for texture + warmth
👔 Button-downs in oxford or canvas fabrics for versatile style
👖 Straight-cut denim (clean, not distressed)
📏 Cozy corduroy in rich fall tones like navy or camel
👢 Chelsea boots for sleek looks or work boots for rugged durability
👟 Casual sneakers — light neutrals or retro pops of color
With these essentials, you’ll be set for sharp, effortless style all season long.
09/17/2025
✨ Praise for The Style Formula ✨
Readers are finding that the real power of this book is how it turns style into a clear, practical framework. Instead of second-guessing, you discover how to dress with intention and confidence.
Available now at Amazon, Barnes & Noble, and your favorite book retailer 📚: bit.ly/4nEa1RS
09/12/2025
Sneakers aren’t just for the gym anymore—they’re an essential part of a modern wardrobe. 🖤
In this The Wall Street Journal Buy Side feature, Unfoldid founder and stylist Aricia Symes shares her go-to picks, from “neutral hero” sneakers to bold statement styles that add a personal touch to any outfit.
Read the full article here:
Step up your style with these lace-ups, slip-ons and platforms.
09/08/2025
Purse Bowl—but better.
Yes, I love a dump-it-all moment too. But what if your purse was already organized when you opened it?
My bag-in-a-bag system uses zip pouches + mini pinch purses I can clip to my phone chain, transfer between bags, or drop right into my work tote or gym bag—no chaos, no “oops I forgot my keys.”
👜 It’s modular. It’s smart. It works with your day, not against it.
👇 Want a tour of what’s in each pouch? Drop a 💡 or “purse bowl upgrade” in the comments.
08/16/2025
📚✨ For a limited time, the Kindle edition of The Style Formula is just $0.99: https://a.co/d/8BTPLFd
The Style Formula isn’t another “find your style” book—it’s a clear, proven system for building a wardrobe that works for you. Using your body architecture, coloring, lifestyle, and preferences, it takes the guesswork out of getting dressed.
Once you know your Style ID, you make faster decisions, stop second-guessing purchases, and show up feeling like your most confident self—every day.
Get your copy now and enjoy one last great summer read that will have your closet ready for fall.
08/09/2025
Yes, it’s possible to find jeans that fit—without trying on 20 pairs. Here's how to shop smarter: bit.ly/4dr42vJ
08/07/2025
The bandage dress is back—but its return is more layered than it seems.
In Fizzy Mag's article, Unfoldid founder and style expert Aricia Symes explores the cultural meaning behind this iconic piece. From body image and nostalgia to the pressure to conform, she shares why trends like this one can feel more like a dare than a dress—and how we can redefine them on our own terms.
Read the full article: bit.ly/3UeSfIb
08/05/2025
🎉 It’s launch day! 🎉
The Style Formula: The Art & Science of What to Wear is officially available.
This book isn’t about following trends—it’s about understanding your own style and learning a system that helps you feel confident in what you wear, every day.
Written by Unfoldid founder Aricia Symes, The Style Formula breaks down the science behind great outfits so you can build a wardrobe that truly works for you.
Wearing the right color can change everything. Find out what shades actually light you up: bit.ly/3YLUZQ0
07/28/2025
We’re excited to share that Unfoldid founder Aricia Symes was featured in Real Simple’s roundup of stylist-approved summer workwear! ☀️👗
Aricia contributed one of her favorite versatile pieces: a breathable linen maxi skirt that’s ideal for hot days at the office—and transitions seamlessly to weekend plans.
Check out the full list of expert picks here: bit.ly/456fGbr
Professional fashion stylists helped us identify essential summer-friendly workwear that will keep you cool while also being layering-friendly to battle your office's frigid AC system. Shop picks from Amazon, Old Navy, Nordstrom, Loft, Quince, and more.
Be the first to know and let us send you an email when Unfoldid posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Opening up the clothes-minded.
Personal: styling, shopping, wellness.
For men and women, whatever your reason, our team of professional stylists will be there to get you on track. We’ll break out our tape measure, conduct a full diagnosis of the situation, and use a blend of art and science to build a wardrobe that reflects who you are and how you live—now.
1. Release your fashion baggage. Book your appointment online and begin the Unfoldid journey of your wardrobe. Whatever preconceptions you have in your head, our Stylists will help you rise above them by using a trained eye and approach that combines art and science.
2. Buy exclusively for the house of you. Fill out our interactive style form, giving us all the information we need about your sizing, preferences, shopping needs, lifestyle and budget. Leave it to your Unfoldid Stylist to make shopping far more productive, relaxing, and fun.
3. Style with intention. Our Unfoldid Stylist brings 25 handpicked pieces with you in mind to your home, office, or whatever is most convenient. We guide you seamlessly through a beautiful selection of clothes to admire, touch, try on, and buy -- or not buy.
