
08/08/2025
As World Breastfeeding Week comes to a close, we want to leave you with this:
✨ Sustainable breastfeeding isn’t just about milk, it’s about the systems that hold the parent.
It’s about rest.
It’s about reassurance.
It’s about equitable care, emotional safety, and not having to figure it out alone.
The 2025 WBW theme: “Prioritize Breastfeeding: Create Sustainable Support Systems”, invites all of us to think bigger.
🧡 Bigger than latch technique.
🧡 Bigger than ounces.
🧡 Bigger than “breast is best.”
It’s a reminder that feeding journeys thrive when parents are supported in real, practical, ongoing ways by partners, providers, workplaces, policies, and communities.
To every parent still finding your rhythm, still showing up every day in big and small ways:
You are doing the most meaningful work. And you deserve to be held, too.
Let’s keep building systems that make that possible, not just this week, but always.