New Chapter

Transforming nature’s 4 billion years of wisdom into vitamins & supplements masterfully crafted to work with your body. The result?

New Chapter® is a Vermont-based vitamin and supplement company with a deeply held mission to deliver the wisdom of nature to nourish body, mind, soul, and Mother Earth. Since 1982, we’ve been guided by nature: the ultimate source of healing. We use brilliant combos of the finest ingredients, the strongest science, and time-honored traditions like herbalism and fermentation. Masterfully crafted formulas that work in harmony with your body. Open your New Chapter and feel your best!

03/19/2026

Did you know bone loss starts around age 30? The good news is you can get proactive and do physical activity that strengthens bones. Moving for 30 minutes a day is a powerful way to keep bones healthy and strong. Start where you are! A quick walk today totally counts.

Check in with your healthcare provider if you have questions about exercise or healthy bones.

Reference:

Orthoinfo. (2020). Exercise and Bone Health. American Academy of Orthopaedic Surgeons. https://orthoinfo.aaos.org/en/staying-healthy/exercise-and-bone-health/

03/17/2026

New Chapter plant-based melatonin supplements are carefully calibrated to help you sleep well on night one.† According to research, 1–2 mg of melatonin may be the “Goldilocks” amount—not so much you feel groggy the next day, but not so little that it doesn’t help you sleep. So that’s how much melatonin we use. Our formulas help you fall asleep, stay asleep, and wake up refreshed with no morning fog.

Try our plant-based melatonin today. Because sleeping is believing.

† Processed from tomatoes

03/16/2026

Self-care isn’t selfish. It’s a put-your-oxygen-mask-on-first necessity. When you take care of yourself first, you can show up stronger for everything else.

One of the simplest ways to do that? Take your daily multivitamin. It’s a tiny ritual that takes less than 5 minutes, but it delivers broad, foundational support for your whole body—today and for the long run. So yes, prioritize yourself! Take your multivitamin, and choose New Chapter for the quality your body deserves.

03/13/2026

Yep, your best sleep plan starts during the day! Being physically active today can help your body get deep, restorative sleep tonight. Just half an hour of movement helps your body and mind to wind down, so you sleep better.

Swipe for simple movement ideas that support your natural sleep cycle. Then send this to the person who texts you “I can’t sleep” at midnight 🌙✨

03/12/2026

Eating for better sleep? It’s a thing. Scientists point to key nutrients, like vitamin D, healthy fats, melatonin, magnesium, and tryptophan, that help support your natural sleep cycle.

From salmon to cherries to whole grains, these ingredients bring more than flavor. They bring the ZZZs you need.

Save this so you always know what helps your body wind down.

03/10/2026

Struggling to get the sleep you know your body needs? Sometimes the fix is simpler than you think.

From nighttime routines to caffeine timing to your bedroom set-up, small shifts can have a big impact on how peacefully you drift off. Swipe through for easy, science-backed tips that you can try tonight.

And if you need an extra nudge, our plant-based melatonin† supplements help regulate your natural sleep cycle, without morning fog.

The sleep of your dreams starts here.

† Processed from tomatoes

03/09/2026

Getting good quality sleep is about more than just your energy levels—it’s important for how your *whole body* functions! With so many tips out there for improving your sleep, it can be hard to know what actually works. While it’s always important to have good sleep hygiene, nature has a few tips of her own to help you drift off!

03/06/2026

Women lead the way at New Chapter—and that drives our insight and passion into supporting women’s wellness with supplements for every age and stage! This Women’s History Month, we’re celebrating the fact that we have so many women on our team. We’re thankful for strong women leaders everywhere for the great work they do.

03/02/2026

No company is perfect. But B Corps like us are working hard to keep improving, year after year. Our big goals? Help communities thrive. Maintain the highest possible quality. Advance regenerative agriculture. Execute our Climate Action Plan. Make supplements that help you feel great.

Why strive to keep improving? Because when we do better, we help others live better. That’s what being a B Corp is all about.

02/27/2026

Have you practiced breathwork today? That term might sound fancy, but it just means the practice of regulating your breathing in order to support mental, emotional, and physical health. As you inhale and exhale, your heart rate increases and decreases, improving your Heart Rate Variability. A higher, more variable HRV can indicate better recovery and stress resilience! The trees know how important breathing good air is. Take a page from their book (or a leaf from their branch!) and spend a few minutes taking deep, slow breaths to help regulate your body.

Fincham, G.W., Strauss, C., Montero-Marin, J. et al. Effect of breathwork on stress and mental
health: A meta-analysis of randomised-controlled trials. Sci Rep 13, 432 (2023).
https://doi.org/10.1038/s41598-022-27247-y

02/25/2026

Keeping your cardiovascular system running smoothly is key to overall wellness. Thankfully, nature already has the answer to giving your heart the support it needs! We tuck some extra love into these multivitamins in the form of our complementary Cardio Support Blend, featuring organic oregano, organic hawthorn, and grape seed.

02/24/2026

Your heart is *begging* you to cool down after you work out! We all know aerobic exercise like brisk walking, swimming, or cycling can help lower your blood pressure and increase your cardiac output (AKA how well your heart pumps). Cooling down helps your body recover after exercise. Make sure to:

❤️Reduce your speed for 5-10 minutes to allow your heart rate to slow

❤️Hold your stretches for 10-30 seconds—it should be strong but not painful

❤️Remember to breathe! Exhale as you stretch, inhale while you hold it

Address

Brattleboro, VT

Website

http://www.newchapter.com/

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