New Chapter

New Chapter Transforming nature’s 4 billion years of wisdom into vitamins & supplements masterfully crafted to work with your body. The result?

New Chapter® is a Vermont-based vitamin and supplement company with a deeply held mission to deliver the wisdom of nature to nourish body, mind, soul, and Mother Earth. Since 1982, we’ve been guided by nature: the ultimate source of healing. We use brilliant combos of the finest ingredients, the strongest science, and time-honored traditions like herbalism and fermentation. Masterfully crafted formulas that work in harmony with your body. Open your New Chapter and feel your best!

05/04/2026

Around age 40, your biology starts changing the rules. Routines that once felt effortless might need a refresh. Totally normal!

When things feel different, try something New. Choose support that’s easy to keep up with, like our delicious liquid multivitamins.

✨An excellent source of 30% more nutrients than the leading liquid multivitamin†

🌿22 essential vitamins & minerals plus organic superfoods

🏡 Formulated for the whole family (ages 2+)

❤️ Supports whole-body health, from heart to brain to digestion*

Erewhon community, we're so excited to join you.New Chapter supplements are now available at all Erewhon locations, brin...
05/01/2026

Erewhon community, we're so excited to join you.

New Chapter supplements are now available at all Erewhon locations, bringing you our trusted formulas made with nature's wisdom and crafted to help you feel New from the inside out.

Stop by your local store to get these favorites 💜

04/28/2026

It matters where your heart-healthy omega-3s come from.

The New way to get your good omegas from nature is from whole-food, fresh-pressed salmon oil, responsibly harvested from Alaska’s icy waters.

No bleaching. No distilling. Just wildly pure omega-3s that are essential for heart, brain, eye, joint, and skin health.*

Find out what going further feels like.

04/24/2026

Where nutrients come from can shape how they support your body. That’s why we travel to the wild coast of Iceland for organic red marine algae. This whole-food source grows rich in calcium, plus magnesium and 70+ naturally occurring trace minerals for holistic bone nourishment.*

Find your strength with Earth’s elements this Earth Month!

We travel the Earth to bring you what you need to feel New. That means Nature’s finest ingredients grown in the places t...
04/23/2026

We travel the Earth to bring you what you need to feel New. That means Nature’s finest ingredients grown in the places that know them best, and formulated to support every stage of your life 🌎💜

Tried and true habits that worked in your 20s and 30s may feel less reliable now. And that’s normal. Midlife comes with ...
04/17/2026

Tried and true habits that worked in your 20s and 30s may feel less reliable now. And that’s normal. Midlife comes with new needs.

The secret to adjusting? Give your body more support to keep doing what you love. That might mean adjusting your routine, and for some, adding in a science-backed supplement like Zyflamend™, the clinically studied 10-herb blend for joint health, mobility, and healthy inflammation response.*†

Let yourself try something New.

Truth time: Women’s biology starts to shift around age 40. Hormonal changes, new stress loads, and shifts in metabolism ...
04/15/2026

Truth time: Women’s biology starts to shift around age 40. Hormonal changes, new stress loads, and shifts in metabolism can all re-shape how you’re feeling, from sleep to energy to mood.

You deserve support that meets you where you are now. Little daily choices, small shifts in routine, and giving your body what it’s asking for can make a real difference. Switch your exercise? Try a new bedtime? Add more protein? Change your vitamins?

Let yourself try something New.

India is the heart of so many herbs we rely on for wellness. Like vibrant turmeric, potent ginger, and gentle holy basil...
04/13/2026

India is the heart of so many herbs we rely on for wellness. Like vibrant turmeric, potent ginger, and gentle holy basil that have been part of India’s daily life for thousands of years. Today, both tradition and science keep showing how special these herbs really are.

To bring you the amazing benefits of these herbs, we source them from India where they thrive. Our planet has everything we need!

For New Chapter, Earth Month is a chance to show the progress we’ve been making all year round. From reducing emissions ...
04/10/2026

For New Chapter, Earth Month is a chance to show the progress we’ve been making all year round.

From reducing emissions and reliance on virgin plastic to advancing the regenerative agriculture movement, we’re putting in the work to help protect our planet.

This is the New way forward. 🌍💚

For New Chapter, Earth Month is a chance to show the progress we’ve been making all year round. From reducing emissions...
04/10/2026

For New Chapter, Earth Month is a chance to show the progress we’ve been making all year round.

From reducing emissions and reliance on virgin plastic to advancing the regenerative agriculture movement, we’re putting in the work to help protect our planet.

This is the New way forward. 🌍💚

Midlife. You’re older, wiser, and finally getting your feet under you… when suddenly your body starts to feel different....
04/08/2026

Midlife. You’re older, wiser, and finally getting your feet under you… when suddenly your body starts to feel different. If no one warned you about this part, you’re not alone.

What’s happening is your midlife shift. Your body changes after 40, with metabolism, hormones, and the way you handle stress and sleep all evolving.

The good news is, to roll with these changes, you can change how you support your body. Let yourself find new ways forward!

Earth Month reminds us of one thing: nature knows what it’s doing. From fields to coastlines, forest to sea, the origin ...
04/06/2026

Earth Month reminds us of one thing: nature knows what it’s doing. From fields to coastlines, forest to sea, the origin of each ingredient can shape how it supports your body. That’s why we source ingredients from the ecosystems where they thrive.

This is where feeling New begins.

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Brattleboro, VT

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