New Chapter

New Chapter Transforming nature’s 4 billion years of wisdom into vitamins & supplements masterfully crafted to work with your body. The result?

New Chapter® is a Vermont-based vitamin and supplement company with a deeply held mission to deliver the wisdom of nature to nourish body, mind, soul, and Mother Earth. Since 1982, we’ve been guided by nature: the ultimate source of healing. We use brilliant combos of the finest ingredients, the strongest science, and time-honored traditions like herbalism and fermentation. Masterfully crafted formulas that work in harmony with your body. Open your New Chapter and feel your best!

Treat yourself to nature-inspired wellness for less during our Labor Day Sale! Save on New Chapter supplements for a lim...
08/29/2025

Treat yourself to nature-inspired wellness for less during our Labor Day Sale! Save on New Chapter supplements for a limited time with the code LABORDAY20. ✨

Add high-quality supplements inspired by nature’s wisdom to your routine for LESS during our Labor Day sale! Use the cod...
08/29/2025

Add high-quality supplements inspired by nature’s wisdom to your routine for LESS during our Labor Day sale! Use the code LABORDAY20 to save on your supplement stack today.

Fermentation gives us some of the *best* things in life, including our multivitamins as well as red wine! This National ...
08/28/2025

Fermentation gives us some of the *best* things in life, including our multivitamins as well as red wine! This National Red Wine Day, we’re toasting to the remarkably transformative power of fermentation with a glass of red. What’s your fave fermented bev?

Your English teacher and your gym teacher are getting married 🧨
08/27/2025

Your English teacher and your gym teacher are getting married 🧨

Every New Chapter supplement is created using our 10 Formulation Principles. They guide our work with each other and wit...
08/26/2025

Every New Chapter supplement is created using our 10 Formulation Principles. They guide our work with each other and with our extended circle of retailers and customers. One of our 10 principles is to Acknowledge Tradition: many New Chapter blends are inspired by ancient herbal traditions from around the world. Like healers through the ages, we deliver the wisdom of nature’s whole, pure ingredients! 🫚

Swipe to hear from our Senior Formulator, Chris Webb, on what Acknowledge Tradition means to him!

Before the globalization of food systems and the rise of grocery stores, humans mostly ate seasonally. Studies have show...
08/20/2025

Before the globalization of food systems and the rise of grocery stores, humans mostly ate seasonally. Studies have shown that fresher produce is healthier to eat, containing higher levels of vitamins, minerals, and antioxidants. Plus, in-season produce tends to be packed with flavor! 

When you shop locally through farmer’s markets or directly from farms, you help support your local economy and food system. Plus, those fruits and veggies don’t need to be transported as far—reducing the environmental impact. 

This month, keep an eye out for bell peppers, berries, corn, cucumbers, okra, peaches, tomatoes, and zucchini! 🫑🍑🍅

Whether you’re a teacher, parent, grandparent, or just trying to get back in your routine after summer fun, this is the ...
08/18/2025

Whether you’re a teacher, parent, grandparent, or just trying to get back in your routine after summer fun, this is the perfect time of year to build a better supplement routine. With New Chapter’s nature-inspired wellness, you can give your body the support it needs to tackle all your back-to-work, back-to-school, and back-to-fun times! 

Swipe through to see what supplements you should add to your stack this season. ➡️

Wellness on your schedule!Our multivitamins are crafted to fit into your routine to make it as easy as possible to suppo...
08/15/2025

Wellness on your schedule!
Our multivitamins are crafted to fit into your routine to make it as easy as possible to support your body. Take them first thing in the morning on an empty stomach (remember to eat breakfast!) or alongside lunch or dinner to set yourself up for wellness success!

You can check the back of your bottle for our recommendations on the best time to take each of your supplements. Some can be split up across different times of day or are better taken alongside food; always double check so that you're getting the most out of your supplements!

We also have big things coming.👀 Are you ready for it?✨
08/14/2025

We also have big things coming.👀 Are you ready for it?✨

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