12/19/2025
Yes, readers, there is a Fisher- and a Price!
They may differ in size, shape, and style. Wood before plastic. Pull toys, then poppers, and “Little People”- but for nearly 100 years, generations of children around the world have joyfully unwrapped one of them on Christmas morning. They are Fisher-Price toys.
And if a child- like “Virginia”- who asked if Santa was real, were to ask whether Fisher and Price exist, the answer would be just as certain- yes!
Herman Guy Fisher was born on November 2, 1898, in Unionville, PA, to Mary Zimmerman and Elwood Fisher. From the start, his life was shaped by determination. While studying business at Penn State, Herman held several jobs to help pay for school, including selling brushes door-to-door, clerking at a clothing store, and working at a movie theater.
In October 1918, Fisher enlisted in the Army. Although he never saw combat, he completed basic training in Plattsburg, NY, and was discharged just before Christmas that year.
By 1921, Fisher had earned his degree and soon moved to Rochester, where he took a job at All Fair, Inc., a toy manufacturing plant, and rose to the executive ranks. When his plan to buy the company failed, Fisher, along with his friends Helen Schelle, a Binghamton toy shop owner, and their “angel donor,” the mayor of East Aurora, Irving L. Fisher, founded Fisher-Price Toys in 1930 during the Great Depression.
The company set down roots behind Vidler’s, in the heart of East Aurora. Their toys were designed not only to entertain but also to encourage curiosity, spark imagination, and help young minds grow.
And like the editor, who reminded Virginia that things such as imagination are real—whether we see them or not- Fisher-Price trusted in what children feel (as studied in their “toy labs”) and in the belief in a world we cannot see.
Herman Guy Fisher passed away on September 26, 1975, at 76. He rests in section 5, lot 1029 at Oakwood Cemetery, part of the Forest Lawn Group.
Fisher was inducted into the Toy Industry Hall of Fame in 1985, and his legacy lives on in the laughter of children and the joy of play- because “fun never gets old.”