04/22/2026
The first time I ever sat in an AA meeting, I was 18. I wasn’t there to get sober. I was at a personal development event that required it for anyone who drank.
I remember a man who was probably around 80 years old, stepping up to say “Hi, I’m George. I’m 40 years sober and I’m an alcoholic.”
Everything in me just went…no,.
There was no judgment, but there was a clear knowing. That room wasn’t for me. That identity wasn’t for me.
So when I actually decided to quit 6 years ago, I did it differently.
Everything that existed was about the problem, sitting in a room defining yourself by the thing you were supposed to be leaving behind.
Nobody was talking about identity, about desire, about who you actually want to become and what your life could feel like when you don’t even think about alcohol anymore.
I wanted ease…to feel so good about the life I was creating that drinking didn’t make sense anymore.
Naturally, I found my way there. It felt like I stumbled upon a secret most people spend years searching for.
So I built a space for others to come and have that same experience.
The Higher Standard for people who are done letting alcohol take up space in their life, and would rather focus on everything they’re growing into instead.
It’s for the people who don’t resonate with the traditional recovery model, who want to build their identity around who THEY are, not a substance.
We dive into:
Vision
Identity
Nervous system
Mindset
Pleasure
Purpose
Everything that makes you realize that alcohol is irrelevant.
It loses its appeal when you’re committed to the happiest, healthiest, and most successful version of yourself.
You define what that looks like. I give you the tools to make it happen.
Comment READY and I’ll send you what’s inside.