01/31/2026
What you missed on Coffee with Goughy this week: We finally had a LIVE studio audience (who gave me the full Jerry Springer treatment… “GOUGHY, GOUGHY, GOUGHY!”)
Then we got into it: Will AI-First Clinics Be The Most Human Clinics?
Here’s my controversial take:
The clinics that go ALL IN on AI will be the ones that deliver the most world-class, human, Ritz-Carlton-level customer service. Why? Because most PT clinics already HAVE robots working their front desks. Glass window opens. “Can I help?” Hands over clipboard with 17 forms. Window closes. That’s robotic as hell.
AI frees your humans to be HUMAN again. Phone answered 24/7. Follow-ups in seconds. No missed calls. No conflict around money or cancellations.
Then you take the TIME and MONEY saved and redeploy it into real, face-to-face, name-remembering, coffee-in-hand, “we’ve been expecting you” service.
THAT’S the future.
Go all the way LEFT with AI. Go all the way RIGHT with human connection. Don’t get stuck in the middle.
The businesses that avoid AI for the next 12 months? They’ll be adding unnecessary stress and burnout to their teams. And honestly? They’re failing their staff by not giving them the tools to succeed.
👉 This is from the Paul Gough Show – Coffee with Goughy
EP688
“Will AI First Clinics Be the Most Human Clinic.”
Link in bio.
(Also — still haven’t picked an NFL team. But it can’t be cold. I didn’t leave England for that. 🏈)
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