11/10/2025
The good. The bad. And the ugly of the health & wellness industry...
A new client just said something a lot are feeling: "The economy is CRAZY right now."
Here’s how we’re seeing it:
👉 The current environment is reshaping how people spend money on health.
👉 It always comes back to time horizon.
👉 At the end of the day, the wellness market is still growing.
Every day, we wake up and decide how to best use our time.
Should we be looking for new leads & customers?
Should we be spending more time nurturing current client sales?
Or reallocating resources to entirely different marketing & sales strategies?
That’s what we do inside **Move Think Smile**—identify the market environment we’re in, then choose the impact-driven tools & plays that sustain and grow a health & wellness business.
It’s never an “all clear” for getting new clients or nurturing existing ones.
It’s a weight-of-the-evidence process.
We gather the data, assess the setup, and then act.
Today we’re breaking it down into three parts:
1. What’s good about the current health & wellness market
2. What’s bad
3. And what’s just plain ugly
# **📈 Still A Growing Wellness Market**
It always comes back to the time horizon, right?
Maybe you're in functional medicine. Maybe you're a counselor in the mental health space. Maybe you're somewhere in between.
What we do know for sure: **the demand is there. **
Stress, sleep, glucose, gut, pain, mood—people still want help.
Buying patterns trend— and the longer your timeframe, the more important that trend becomes.
Right now, the most positive data on the board shows that long-term demand remains intact across health & wellness—not just in the United States.
Aging populations, metabolic concerns, ongoing mental-health awareness, and employer attention to burnout are all tailwinds.
This is** “the good”: **the powerful, long-term trend toward improving physical, mental & emotional health is still very much alive.
This isn't just a USA growth market. It's a global growth market for all Earthlings.
# **🚦The Traffic Jam Continues**
Earlier this year, we said being in health & wellness would feel like a traffic jam—and it still does.
Up close, it’s not a crash. It’s a clog.
This is **“the bad”** right now: there’s simply more being offered than people are ready to buy.
Families are price-checking.
Decision cycles are slowing.
Interest hasn’t gone away.
People just want a better reason to hand you their hard-earned cash.
And when it comes to marketing channels?
We’re also seeing inbox fatigue and platform noise—lots of sales offers & messages that look the same, which make potential buyers hesitate.
In other words, sounding generic has become the roadblock.
There’s interest… but people are hesitating right now because they don’t see your true value.
That’s why some weeks feel like your business is barely inching forward…
Even though the bigger road is still headed in the right direction.
Traffic jam, not wreck.
# **💸 Losing? Or shifting?**
The worst part right now can be fixed with a simple strategy change—and it’s happening inside a strong, longer-term wellness uptrend.
The current market cycle has changed how people buy.
What used to work? Doesn’t anymore.
We’re seeing more weight carried by:
1) Micro themes people feel right now: metabolic health, A1C/blood sugar, autoimmune flare-ups, memory issues, gut dysfunctions, etc.
2) Marketing strategies that feel closer to real life: employer lunch-and-learns, warm referrals, and small live events. These are making health & wellness experts real money. Lots of it.
That’s where it gets “**ugly**” for most businesses—they’re missing the sales psychology target.
It boils down to impact and relationships.
The baton is moving, not falling.
This isn’t an industry crash or some epic downturn—it’s the same cycle we’ve been talking about for months.
Ugly always reveals one thing:
People like dealing with people who fix specific problems…
And are happy to pay for it, even when the economy feels crazy.
# **👍 Some More Good News**
At the end of the day, health & wellness is a growing market.
In the USA alone…
The wellness industry is estimated to hit $6.75 TRILLION in the next 5 years (source: Forbes, Global Wellness Institute, Precedence Research).
80% of the population is stuck in sickness-based care—managing and mitigating symptoms—yet they want to actually fix their physical, mental, and/or emotional health.(source: Marketdata LLC)
That’s 262 million people.
Of those, 60% have never had it offered to them.
That’s 157 million people who want more than symptom relief options (i.e. functional, integrative, holistic, longevity & regenerative health), but they don't know where to get real help.
That’s a huge untapped market.
And while we naturally can’t predict the future…
Getting just 0.001% to buy a $100 offer = $157,000 sales bump.
We’ve seen this play out across a variety of disciplines (i.e. functional, integrative, holistic, longevity, regenerative, etc.)
And the icing on this cake?
When an American actually fixes a physical, mental or emotional health issue…
They reduce out-of-pocket healthcare costs by $10,000 a year on average (source: Centers for Disease Control and Prevention).
Over a few years, that savings adds up fast.
This is one of the strongest trifecta setups we’ve seen in health & wellness:
1️⃣ Strong growth forecast
2️⃣ Untapped demand from a hungry audience
3️⃣ Household math that favors your customers
These three truths combined mean your health business could become very "healthy."
(as long as you adapt to current conditions)
That's how we see the good, the bad, and the ugly in this market.
To be clear, the good is actually great.
The bad has already been bad for months.
And the ugly?
It's ugly like a Pug.
Sure, it looks like it ran face-first into a wall... but it's still kind of cute.
And if you want to see how health & wellness businesses are growing in a “crazy traffic-jam” economy, take a peek at what we’re doing:
https://movethinksmile.com
To your impact,
Adam & Eléa
MOVE THINK SMILE
Impact Driven Marketing & Sales
843-732-0745 • Charleston, SC
