Move Think Smile, Charleston, SC (2025)

12/15/2025

🎥Just interviewed a health coach who did $20k in 10 days.
Want the replay?
Comment "IMPACT" below👇

12/11/2025

🎁 Your 2025 Wrapped 🎁(Health & Wellness Edition)

Every December, Spotify shows you what you listened to.

According to mine, I streamed 31,201 minutes of music and somehow landed in the ☁️ Cloud State Society with a listening age of 20.

Adam’s Wrapped?

He apparently led the 🎧 Cosmic Stereo Club with 377 different genres.

Fun… but it made us wonder:

If your business had a 2025 Wrapped, what would it actually show?

So we pulled together the Health & Wellness marketing version.

A year-end reality check before January hits…

And created this simple breakdown of what’s actually worked this year for attracting the right clients (and keeping them)… and what absolutely didn’t.
󠀠󠀠
And here’s the headline your 2025 Wrapped would reveal:

You don’t have a lead problem.
You have a messaging problem.
󠀠
Not bad people.
Not unqualified leads.
Not “slow months.”

Your message simply spoke to the wrong buying behavior.

And when you look at 2025 through that lens…

Everything clicks:

> Unpredictable revenue
> Price resistance
> Consults that went nowhere
> Offers that “should” have sold but didn’t
> Marketing that felt heavier than it should
󠀠
You weren’t doing things wrong.

You were doing them for the wrong audience.
󠀠
❌ Your 2025 Wrapped: Magic Pill Messaging ❌

In 2025, 99% of health & wellness businesses unintentionally attracted Magic Pill Seekers…and don’t even realize it.

Magic Pill Seekers are people who want:
- symptom relief, not transformation
- quick fixes
- insurance to pay for everything
- low-cost options
- more time to “think about it”
- sessions instead of solutions
󠀠
They download your freebies.

They hesitate.

They disappear.

They stretch your calendar and shrink your profit.

2025 Wrapped Translation:
You worked way too hard for the buyers least likely to change — or invest.󠀠
󠀠
⭐ But Here’s What Almost No One Realized in 2025… ⭐

There’s a second buyer type who shaped your very best months:

🟩 Impact Seekers
These are your best clients because they:
✅ value time over money
✅ want real transformation now
✅ enroll quickly
✅ follow through
✅ invest in premium solutions
✅ get better results
✅ become your best ambassadors
󠀠
These are the clients who pay in full, get results, refer others, and make your business feel light again.

But here’s the key:

You don’t “find” Impact Seekers.

You position for them.

You message directly to them.

And underneath every “messaging problem”…

Is a buyer psychology problem.

Your message wasn’t wrong...

It was aimed at the wrong mindset.
󠀠
📊 2025 Wrapped Takeaway 📊

Your year wasn’t shaped by:

❌ your funnel
❌ your niche
❌ your offers
❌ your credentials
❌ your prices
󠀠
It was shaped by who your message resonated with.

And in 2026?

That single distinction will determine whether you repeat another exhausting year…

…or finally step into a category of one.
󠀠
🚨 Why This Matters Going Into January 🚨

January 1–14 is the biggest surge of motivated buyers all year.
Impact Seekers are:

✅ searching
✅ motivated
✅ emotionally ready
✅ financially ready
✅ sick of dabbling
󠀠
But only businesses who enter January with:

✔ messaging calibrated for Impact Seekers
✔ a clear transformation pathway
✔ positioning that removes price objections
✔ a simple demand system
󠀠
…will capture the surge.

Everyone else regifts their 2025 into a 2026 Wrapped report.
󠀠
🎯 Want your 2026 Wrapped to look radically different?

If you want us to help you finally shift out of Magic Pill psychology and into a system designed for premium, decisive buyers…

Book a free 1:1 Impact Planning Session 👇

https://go.movethinksmile.com/impact-planning
󠀠
In 30 minutes, we’ll help you:

✔ Identify why your current marketing is attracting Magic Pill Seekers
And how to quickly shift to attracting Impact Seekers

✔ Clarify your messaging
So your right-fit clients instantly recognize you as the solution

✔ Understand why your offers aren’t selling
Services, programs, hybrid, high-impact, OR premium — all included

✔ Fix the positioning behind your pricing
So your value becomes obvious, not negotiable

✔ Map out a simple 30-day marketing & sales plan
That positions you perfectly for the January surge

✔ Spot the bottlenecks draining your time, money, or energy
So you can eliminate them fast.

✔ Build a more predictable business
Instead of one dependent on seasonal waves or algorithm luck.
󠀠
You’ll walk away with clarity — whether we work together or not.

Prepare for 2026 now 👇

https://go.movethinksmile.com/impact-planning

If a 󠀠spot is open, take it.

If not, they’re gone.

To your impact,

Eléa Faucheron & Adam Von Ins
󠀠
MOVE THINK SMILE
Impact Driven Marketing & Sales

12/11/2025

Stop selling methods.
Start selling decisions.

Clients don’t buy protocols —
they buy the version of themselves
on the other side.

Watch the reel to see the swaps.

12/08/2025

I was talking to a woman who runs a beautiful sound-healing certification…
and we realized she fell into the SAME trap most wellness certifications fall into.

Pages full of the modality’s origin…
the science…
the lineage…
the personal journey…
the meaning…

But none of that answers the buyer’s real question:

“What does this LET ME do?”

People don’t enroll to admire the creator.
They enroll because they want new SKILL, new IDENTITY, new INCOME potential.

✨ Run paid sessions
✨ Add a modality to their practice
✨ Raise their rates
✨ Transform client results
✨ Stand out in a crowded wellness market

When you make that clear first, conversions go up fast.

If your certification isn’t selling like it should, it might not be the method…
It might be the messaging.

Make the buyer the main character —
and everything changes.

Want more strategic help for your wellness brand?

Take our Marketing Matchmaker Quiz — movethinksmile.com

12/05/2025

⚠️ Read This Before the January 2026 Surge — it’s already affecting the entire health & wellness industry.

We want to share something with you that almost no one in our space ever hears…

But once you understand it, everything in your business finally makes sense.

Have you ever felt like you’re doing everything “right,” but still not seeing the results you should?

If your revenue has felt unpredictable…
If your marketing feels exhausting…
If your offers (of ANY kind) aren’t selling like they should…

There is a VERY good chance you’re not doing anything “wrong.”

You’ve simply been attracting the wrong type of buyer.

Not low-quality people.
Not unmotivated people.
Not “bad leads.”

Just the wrong buyer psychology for the type of physical, mental, or emotional transformation you deliver.

And fixing THAT changes everything.

And yes — it’s fixable far faster than most people realize.

Let us explain.

󠀠
⭐ The Two Buyers Running Every Health & Wellness Business

There are only two types of buyers in our industry:

1️⃣ Magic Pill Seekers
2️⃣ Impact Seekers

And the ENTIRE success of your business depends on which one your marketing, messaging, and offer structure attract.

󠀠
💊The First Group: Magic Pill Seekers

These buyers:

• want symptom relief, not transformation
• want quick fixes
• download all your freebies but rarely invest
• ask what insurance covers
• price-shop
• hesitate
• disappear
• buy small packages, not solutions
• burn time
• require more work than they commit to
• rarely follow through
• drain your energy

You cannot build a predictable business with Magic Pill Seekers.

Not in physical health.
Not in emotional health.
Not in mental health.

Yet this is who 99% of health & wellness businesses unknowingly attract.

Why?

Because traditional marketing in our industry — posts, tips, blogs, freebies, “value” content — is designed for Magic Pill psychology.

No one teaches this.
No one explains it.
And no one realizes they’re speaking to the wrong buyer until they’re exhausted from trying everything.

We call this “Metabolic Business Syndrome.”

(When a business feels sluggish because it’s bloated with time & cash flow constraints from attracting Magic Pill Seekers.)

󠀠
🏁 The Second Group: Impact Seekers

Impact Seekers:

• are DONE dabbling
• want real transformation
• are motivated
• value time over money
• take action
• follow through
• are coachable
• invest in higher-impact solutions
• enroll quickly
• want outcomes, not sessions
• get better results
• become ambassadors

These are your BEST clients.

And they exist in every niche — physical, mental & emotional health.

But most businesses never reach them…

Because their marketing & messaging unintentionally attract Magic Pill Seekers instead.

This is the invisible force sabotaging your revenue.

󠀠
⛰️ The Part No One Talks About…

Many health & wellness professionals HAVE created premium or high-impact offers…

…but they still couldn’t sell them consistently.

Not because:
• the offer was wrong
• the pricing was wrong
• the niche was wrong
• the transformation was unclear

But because:

✖️ They were selling a high-impact solution to a Magic Pill audience.

It’s like trying to sell a Ferrari in a parking lot full of people shopping for scooters.

It’s not that the Ferrari is overpriced — it’s that the crowd is wrong.

Once you grasp this, everything clicks.

󠀠
⭐ Why This Matters Right Now

January 1–14 is the single biggest surge of Impact Seekers of the entire year.

People who want real transformation in:
• physical health
• mental health
• emotional well-being

They’re motivated.
They’re searching.
They’re ready.

But ONLY health & wellness businesses who enter January with:
• the right marketing & sales system
• messaging that speaks directly to Impact Seekers
• positioning that elevates them above the noise
• a clear pathway into their highest-value offers
• simple, structured demand generation

…will capture the surge.

Everyone else?

💊 They’ll spend 2026 chasing Magic Pill Seekers…

Wondering why their health & wellness offers still aren’t selling.

And they’ll blame:
• pricing
• the economy
• niche saturation
• the algorithm
• “needing more leads”

When the real reason is that their system has been attracting the wrong buyers the whole time.

󠀠
🏁 This Is Exactly Why We Opened a Few Free 1:1 Impact Planning Sessions This Week

This is NOT:
✖️ a generic business coaching call
✖️ a mindset call
✖️ a disguised sales pitch

This is a marketing & sales diagnostic session designed specifically for health & wellness professionals who help people with physical, mental, or emotional transformation.

In 30 minutes, we’ll help you:

✔ Identify why your marketing attracts Magic Pill Seekers

✔ Shift quickly toward attracting Impact Seekers

✔ Clarify your messaging so right-fit clients instantly “get it”

✔ Understand why your offers aren’t selling

✔ Fix the positioning behind your pricing

✔ Map out a simple 30-day marketing & sales plan

✔ Spot the bottlenecks draining your time, money, or energy

✔ Build a more predictable business

You’ll walk away with clarity — whether we work together or not.

This is the LAST window before the January 1, 2026 surge.

If you wait until January to “get organized”… you’re already behind.

Impact Seekers start searching the week after Christmas.

They make decisions fast.
They buy from whoever looks ready, grounded, and clear.

This is the moment to position yourself.

󠀠
👉 Book your Impact Planning Session below — before the surge hits:

https://go.movethinksmile.com/impact-planning
󠀠

If a spot is open, take it.

If not, they’re gone.

To your impact,

Adam Von Ins & Eléa Faucheron
MOVE THINK SMILE
Impact Driven Marketing & Sales

12/04/2025

Wellness experts....

No time for a holiday marketing plan?

Do this....

If you want clients this month or in January when the health becomes everyones top priority....

But you’re slammed with work, family, or end-of-year chaos… run a simple Ask Me Anything Q&A.

No slides.
No funnel.
No prep overwhelm.

Just you → answering the exact questions your people already have.

It works because it’s fast, personal, and builds instant trust — and trust is what converts during the holidays.

Here’s the whole formula:

✨ Schedule a live Q&A
✨ Send a few invites + one reminder text
✨ Answer real questions → show real value
✨ Follow up with simple “next step” emails
✨ Send the replay so the quiet ones convert too

That’s it.
Simple.
Human.
Zero overthinking.

11/21/2025

I was just chatting with a woman
who wanted to sell more rebounders
and was looking for advice
on holiday sales.

Side note:
Holiday promos are amazing
if you have a product or
a low-price offer…
but for high-touch wellness programs,
adding more value works way better
than slashing prices.

I gave her this exact advice
I’m about to share with you because…
she found it really helpful —
and you might too.

(PS — just replace “rebounder”
with whatever you sell.)

Here’s what I suggested:

1. Get specific with the REAL problems you solve —
and add the holiday effect.

Try things like:

“Need a fast and effective holiday workout?
Ten minutes of rebounding =
about 30 minutes of running…
which is why so many of the women I help
finally ditched the
‘it’s not intense enough’ myth
and started getting real results
with less time.”

2. Share a “Why I ______ Every Day” post or reel.
Let people into your world.
People buy from humans — not brands.

3. Run a “Holiday Bounce With Me” 7-day mini-challenge.
Offer a small prize.
Share quick workouts.
Warm people up naturally.

4. Pump testimonials + client stories.
People relate to PEOPLE
way faster than product pitches.

5. And don’t skip the basics.
Explain what makes your product different
and why it’s worth choosing —
holiday brains are overloaded.

Want more specific messaging strategies
for your wellness business?
Take our Marketing Matchmaker Quiz at movethinksmile.com

11/17/2025

Ever say, “Today is the day I’m getting organized” — and then somehow end up adding a 7th ‘FINAL’ to a Google Drive folder while surviving on iced coffee you left on the counter three hours ago? ☕️😂

We’ve all been there.

Running a business means juggling a hundred tabs in your brain: systems, strategy, and that one sticky note that just says “call Bob.”

Who is Bob?!

But here’s what most “get organized” advice misses — you don’t just need better tools.

You need space to think differently about how you work.

That’s one of the things our members love about what we do for business looking to make a bigger IMPACT. We help you organize the business and the brain behind it.

Because when you shift how you think and behave around organization, you shift the output you create in your marketing.
It’s a game changer.

So next time you catch yourself spiraling in “I need to get organized”… ask yourself:

What would happened if I stopped trying to organize everything and started organizing how I think?

11/10/2025

The good. The bad. And the ugly of the health & wellness industry...

A new client just said something a lot are feeling: "The economy is CRAZY right now."

Here’s how we’re seeing it:

👉 The current environment is reshaping how people spend money on health.
👉 It always comes back to time horizon.
👉 At the end of the day, the wellness market is still growing.

Every day, we wake up and decide how to best use our time.

Should we be looking for new leads & customers?

Should we be spending more time nurturing current client sales?

Or reallocating resources to entirely different marketing & sales strategies?

That’s what we do inside **Move Think Smile**—identify the market environment we’re in, then choose the impact-driven tools & plays that sustain and grow a health & wellness business.

It’s never an “all clear” for getting new clients or nurturing existing ones.

It’s a weight-of-the-evidence process.

We gather the data, assess the setup, and then act.

Today we’re breaking it down into three parts:
1. What’s good about the current health & wellness market
2. What’s bad
3. And what’s just plain ugly

# **📈 Still A Growing Wellness Market**

It always comes back to the time horizon, right?

Maybe you're in functional medicine. Maybe you're a counselor in the mental health space. Maybe you're somewhere in between.

What we do know for sure: **the demand is there. **

Stress, sleep, glucose, gut, pain, mood—people still want help.

Buying patterns trend— and the longer your timeframe, the more important that trend becomes.

Right now, the most positive data on the board shows that long-term demand remains intact across health & wellness—not just in the United States.

Aging populations, metabolic concerns, ongoing mental-health awareness, and employer attention to burnout are all tailwinds.

This is** “the good”: **the powerful, long-term trend toward improving physical, mental & emotional health is still very much alive.

This isn't just a USA growth market. It's a global growth market for all Earthlings.

# **🚦The Traffic Jam Continues**

Earlier this year, we said being in health & wellness would feel like a traffic jam—and it still does.

Up close, it’s not a crash. It’s a clog.

This is **“the bad”** right now: there’s simply more being offered than people are ready to buy.

Families are price-checking.

Decision cycles are slowing.

Interest hasn’t gone away.

People just want a better reason to hand you their hard-earned cash.

And when it comes to marketing channels?

We’re also seeing inbox fatigue and platform noise—lots of sales offers & messages that look the same, which make potential buyers hesitate.

In other words, sounding generic has become the roadblock.

There’s interest… but people are hesitating right now because they don’t see your true value.

That’s why some weeks feel like your business is barely inching forward…

Even though the bigger road is still headed in the right direction.

Traffic jam, not wreck.

# **💸 Losing? Or shifting?**

The worst part right now can be fixed with a simple strategy change—and it’s happening inside a strong, longer-term wellness uptrend.

The current market cycle has changed how people buy.

What used to work? Doesn’t anymore.

We’re seeing more weight carried by:

1) Micro themes people feel right now: metabolic health, A1C/blood sugar, autoimmune flare-ups, memory issues, gut dysfunctions, etc.

2) Marketing strategies that feel closer to real life: employer lunch-and-learns, warm referrals, and small live events. These are making health & wellness experts real money. Lots of it.

That’s where it gets “**ugly**” for most businesses—they’re missing the sales psychology target.

It boils down to impact and relationships.

The baton is moving, not falling.

This isn’t an industry crash or some epic downturn—it’s the same cycle we’ve been talking about for months.

Ugly always reveals one thing:

People like dealing with people who fix specific problems…

And are happy to pay for it, even when the economy feels crazy.

# **👍 Some More Good News**

At the end of the day, health & wellness is a growing market.

In the USA alone…

The wellness industry is estimated to hit $6.75 TRILLION in the next 5 years (source: Forbes, Global Wellness Institute, Precedence Research).

80% of the population is stuck in sickness-based care—managing and mitigating symptoms—yet they want to actually fix their physical, mental, and/or emotional health.(source: Marketdata LLC)

That’s 262 million people.

Of those, 60% have never had it offered to them.

That’s 157 million people who want more than symptom relief options (i.e. functional, integrative, holistic, longevity & regenerative health), but they don't know where to get real help.

That’s a huge untapped market.

And while we naturally can’t predict the future…

Getting just 0.001% to buy a $100 offer = $157,000 sales bump.

We’ve seen this play out across a variety of disciplines (i.e. functional, integrative, holistic, longevity, regenerative, etc.)

And the icing on this cake?

When an American actually fixes a physical, mental or emotional health issue…

They reduce out-of-pocket healthcare costs by $10,000 a year on average (source: Centers for Disease Control and Prevention).

Over a few years, that savings adds up fast.

This is one of the strongest trifecta setups we’ve seen in health & wellness:

1️⃣ Strong growth forecast
2️⃣ Untapped demand from a hungry audience
3️⃣ Household math that favors your customers

These three truths combined mean your health business could become very "healthy."

(as long as you adapt to current conditions)

That's how we see the good, the bad, and the ugly in this market.

To be clear, the good is actually great.

The bad has already been bad for months.

And the ugly?

It's ugly like a Pug.

Sure, it looks like it ran face-first into a wall... but it's still kind of cute.

And if you want to see how health & wellness businesses are growing in a “crazy traffic-jam” economy, take a peek at what we’re doing:

https://movethinksmile.com

To your impact,

Adam & Eléa

MOVE THINK SMILE
Impact Driven Marketing & Sales
843-732-0745 • Charleston, SC

11/06/2025

"Dear Diary,

Today I Googled what a webhook is… 😩and no it's not a medical device."

Health and wellness experts...

If you’ve ever wanted to sell an organ just to have someone else set up your tech — I get it.

Funnels. Automations. Tags. Triggers.

Chaos.

But here’s the good news:

You don’t need to lose an arm, leg, or kidney to get help.

You just need affordable support that keeps you in charge.

No tech tantrums.

No “API trauma.”

Just a little peace of mind — and maybe a new diary. 😉

👉 Come see what we’re doing to help our clients stay in the driver’s seat of their tech....movethinksmile.com

11/05/2025

If Marketing Feels Hard, Here’s Why.

If you’ve ever wondered why you resist marketing, why you procrastinate on it and cringe when you have to do it....

Why you wish you could just hand off to someone else — you’re not alone.

After years of working with business owners, I’ve realized most people don’t actually hate marketing.

They hate how it’s been taught.

The pressure to shout louder.

To sound slicker.

To convince people to buy.

No wonder it feels off.

But here’s the truth most people miss marketing isn’t manipulation.

It’s leadership.
It’s guiding people from curiosity to clarity.

One message, one step, one breadcrumb at a time.

When you start seeing it that way
you stop resisting marketing.

You stop fighting it.

And you start leading with it.

10/29/2025

Let’s talk about a word most in the health & wellness world are ignoring right now... but shouldn’t.

Tariffs.

Not exactly a “wellness” topic, right?

Except it is.

Because it’s quietly reshaping the way people buy everything.

Including health.

And that quiet shift is about to shape the next 6 months more than any algorithm update or new offer could.

Here’s the ripple effect no one’s talking about:

👉 Tariffs push prices up.
👉 The stock market reacts.
👉 Retirement accounts drop.
👉 Consumers tighten over economics.
👉 Emotional chaos quietly ensues.

And just like that—your best potential clients start thinking differently.

Because of ONE. Single. Word.

People still want to feel good.

They still want help with their physical, mental & emotional health…

But the sales psychology behind how they purchase has changed.

You’ll see it in subtle ways:

❓ Longer pauses before “I’m in.”
❓ More questions about cost.
❓ Delays on supplement reorders.
❓ Fewer upfront commitments.
❓ Uncertainty dictating spending patterns.

Maybe you’ve already felt it..

That consult that went amazing… then “I need to check my budget.”

Or that lead surge that mysteriously slows the same week the market dips.

It’s not because they don’t trust you.
It’s because the economy is weirdly volatile right now.

And anxious prospects spend their money & buy differently.

They move slower.
They need faster proof.
And only purchase your stuff when they feel safe.

That’s the real story heading into Q4 2025 and Q1 2026.

Tariffs aren’t just taxes.
They’re a nervous system event.

(driving the entire economy right now)

That tension doesn’t just live on Wall Street;
it lives in every one of your leads, prospects & clients.

Tariffs = Uncertainty.

And it’s creating a new divide in our industry:

🅰️ Reactive Rigidity ( businesses that wait to see what happens)
🅱️ Pro-active Flexibility (businesses that innovate & adapt to what’s happening)

Decide which one you’ll be in the next 30 days

Because the “health season” kicks off on January 1, 2026.

When it does, expect this:

> The market floods with offers.
> Cautious consumers won’t pick the flashiest one.
> They’ll pick the clearest one.
> The calmest one.
> The one that helps them feel stable again.

That’s your opportunity.

The question is…

Will you position yourself to be that business now?

Or chase the scramble later?

Inside the IMPACT Club, we’re already building the playbook for this next wave:

✅ Volatile-proof messaging that builds safety & trust
✅ “Calm confidence” marketing frameworks for nervous consumers (that's recession proof)
✅ Simple financial systems that protect your profit margins from overhead creep

Because tariffs will come and go.

There will always be uncertainty.

But how you adapt to them… that’s your new edge.

👉 Sharpen that edge here:

https://go.movethinksmile.com/impact-club-2-0-ghl-2

To your impact,

Adam Von Ins & Eléa Faucheron

MOVE THINK SMILE
& The IMPACT Club

Move Think Smile

12/15/2025

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