05/12/2025
I used to think branding was just a logo. Then I built one that managed Airbnbs, told stories, and got me on stage.
Now? Branding is the reason people trust me before we even speak.
2 months ago, I had the honor of speaking about branding, real estate, and content, and why your brand isnât just how you look, itâs how people remember you when youâre not in the room.
Here are 3 branding principles I believe that every business/content creator is required to have:
1) People buy people before they buy your service. Stop hidingâyour face is your brand.
2) Consistency beats all. The same message, the same energy, for years, across all platforms = trust.
3) Content is your digital handshake. If your content doesnât teach your audience something, you lose clients you never met.
My mission this year: speak on 3 more stages (big or small) and empower more entrepreneurs to build brands that build their business.
đ¤ Want me to speak at your next event, mastermind, or panel? Letâs talk.
đ˛ And if youâre building your brand right now, click âfollowâ â I share what actually works.
