05/12/2025
I used to think branding was just a logo. Then I built one that managed Airbnbs, told stories, and got me on stage.
Now? Branding is the reason people trust me before we even speak.
2 months ago, I had the honor of speaking about branding, real estate, and content, and why your brand isnāt just how you look, itās how people remember you when youāre not in the room.
Here are 3 branding principles I believe that every business/content creator is required to have:
1) People buy people before they buy your service. Stop hidingāyour face is your brand.
2) Consistency beats all. The same message, the same energy, for years, across all platforms = trust.
3) Content is your digital handshake. If your content doesnāt teach your audience something, you lose clients you never met.
My mission this year: speak on 3 more stages (big or small) and empower more entrepreneurs to build brands that build their business.
š¤ Want me to speak at your next event, mastermind, or panel? Letās talk.
š² And if youāre building your brand right now, click āfollowā ā I share what actually works.
