The Department of Labor's new fiduciary rule will have a profound impact on the way financial professionals conduct business going forward. The rule fills more than 1000 pages and is comprised of very complicated requirements and restrictions that if not followed can hinder an advisors' practice and their ability to get paid for their services. With hundreds of different sources claiming to be the expert on the new rule and what it now means to be a fiduciary, gathering all the facts, putting them together in an easy to understand format, and applying them to one's own practice has proven to be a scary and formidable task for the average financial professional. NACFF was created to provide all the information, tools, and resources needed for financial professionals to ensure they are compliant with the new rule. We have taken it a step further by providing a comprehensive fiduciary training program and certification process that will further establish qualified financial professionals as a Certified Financial Fiduciary (CFF)®. CFF® is a professional designation for financial professionals, namely, those who have successfully completed a rigorous certification and training process established by NACFF and AFEA (The American Financial Education Alliance), and who agree to uphold the highest moral, ethical and fiduciary standards of service when providing advice to potential or existing clients. Financial professionals who have earned the Certified Financial Fiduciary (CFF)® designation can immediately and clearly demonstrate how they practice a fundamental obligation to always put their clients best interest first. Additionally, CFF® designees are bound by a code of conduct which holds them to the highest standards of professionalism in the financial services industry. The certification mark coupled with the information and processes taught in the course make it easy for a financial professional to quickly demonstrate the added value and security they bring to potential and existing clients.
