Asutra

When you want to refresh your mind, re-energize your body, or replenish your soul, Asutra has over 5 It takes a lot to take care of ourselves. Morning routines.

Managing work stress. Working out. Staying active. Being a parent. Enjoying a hobby. Finding a purpose. In the midst of all of this, locating the time to actively promote self care is a challenge on its own. And that’s why there’s Asutra. We make sure you can start your morning off calm and centered. We’re here so you can work hard, both physically and mentally, and help you recover afterwards. We’ll help you unwind after a successful day to get that amazing night of sleep. We make products that are natural, organic, and never tested on animals. And we do all of this at an accessible price. Because when you take care of yourself on purpose, you’re stronger. You’re focused. You’re able to continue actively pursuing a life of purpose. So keep taking on the world, and actively taking care of yourself. Because self care isn’t selfish.

09/02/2025

SURPRISE‼️Our biggest sale of the season isn’t over yet👀 You’ve got until 11:59pm cst to get 25% off sitewide! Don’t miss out on our biggest sale until the holidays.

Link in bio to shop & stock up on your magnesium must-haves!

08/30/2025

This Labor Day, we’re celebrating hard work – on and off the court 🎾✨
Treat yourself like a champion with 25% OFF sitewide through Monday only! Plus, spend $65+ and get a FREE full-size Magnesium Oil Spray 🎉

08/28/2025

💪 Work hard, recover harder. This Labor Day, give your muscles the break they deserve. 🛌✨ Enjoy 25% OFF sitewide & free full-size Magnesium Oil with orders $65+

08/27/2025

⏰Early alarms feel easier with great sleep!

New school year = new sleep schedule… but don’t worry we have you covered. Shop our magnesium based sleep must-haves at 25% OFF now through Monday.

Orders $65+ will also get a FREE full-size Magnesium Oil Spray (while supplies last!). Go, go, go!!

08/26/2025

New school year, new routines✏️📆

This Labor Day, enjoy 25% OFF sitewide + a FREE full-size Magnesium Oil Spray with $65+.
Because back to school = back to self-care 💙

07/27/2025

What a week! If there’s one word to describe our Chief Brand Officer , it’s unstoppable. Venus leads such with power, purpose, and poise. She’s shattering expectations, breaking records, and inspiring generations.

- you’re our forever MVP. All of Team Asutra is cheering you on from Chicago!

07/05/2025

You survived the holiday, travel, and fireworks 🎇
Now let magnesium handle the recovery!

25% OFF sitewide ends tomorrow - don’t miss out on our biggest sale of the summer! Link in bio to shop.

06/22/2025

Celebrate International Yoga Day with the wipes customers—and sweaty mats—can’t get enough of 🧘‍♀️

Our lavender-infused Yoga Mat Cleaner Wipes were just featured in US Weekly! They’re travel-friendly, all-natural, pet-safe 🐶, and tough on dirt (but gentle on your mat). Use these wipes on yoga mats, weights, resistance bands, and even gym machines.
 Wherever you sweat, they’ve got you covered.

06/02/2025

We’re feeling extra grateful this week 💙
 Thanks to YOU, our Memorial Day Sale was a huge success! Watching so many of you stock up on self-care (and Melt Pain Away 👀) was incredible.

Shoutout to our amazing team who packed every order with care and hustle. None of this would be possible without your support—and their hard work behind the scenes.

Ran out? Missed something? Just want to stock up again? We’ve got you. Our team is always here, cheering you on and ready to help however we can!

Small steps, daily rituals, big impact. Let’s keep it going 💪

05/12/2025

Want to know how gets her beauty sleep? 💤 Forbes just dropped the details—including her fave Asutra must-haves for winding down. Swipe to learn more ➡️

04/23/2025

Asutra wins! Our Lavender Melatonin Lotion with Magnesium is the Best Treatment in the 2025 Women’s Health Beauty Awards, recognized for its sleep-enhancing benefits. Thank you,

02/14/2025

Address

Chicago, IL

Telephone

+17736287751

Website

https://linktr.ee/asutra.life

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Who We Are

HELLO,

I’m Stephanie Morimoto, the Owner and CEO of Asutra. Thanks for coming to our website. I’m excited to personally give you some background about who we are and what we do. We’re a team of people that have your back (and elbows, knees, face, mind, and soul). We’re looking out for you so you can keep doing what you’re doing. What does that mean? Well, we believe in active self care. By taking care of yourself on purpose, you’ll feel better both physically and mentally, allowing you to take on anything. As we like to say around here:

Self care isn’t selfish.

Also, Asutra is women-owned and women-led. We’re able to create products that help women because we’re made up of amazing women. Venus Williams, yup that Venus Williams, is part owner and our Chief Brand Officer. Venus, like myself, started as a customer and once she learned more about Asutra and its passion and focus on natural ingredients, she wanted to become part of the team.