Asutra

When you want to refresh your mind, re-energize your body, or replenish your soul, Asutra has over 5 It takes a lot to take care of ourselves. Morning routines.
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Managing work stress. Working out. Staying active. Being a parent. Enjoying a hobby. Finding a purpose. In the midst of all of this, locating the time to actively promote self care is a challenge on its own. And that’s why there’s Asutra. We make sure you can start your morning off calm and centered. We’re here so you can work hard, both physically and mentally, and help you recover afterwards. We’ll help you unwind after a successful day to get that amazing night of sleep. We make products that are natural, organic, and never tested on animals. And we do all of this at an accessible price. Because when you take care of yourself on purpose, you’re stronger. You’re focused. You’re able to continue actively pursuing a life of purpose. So keep taking on the world, and actively taking care of yourself. Because self care isn’t selfish.

11/29/2025

Everyone breathe… then grab your magnesium 😉💙 Melt Pain Away is here to calm the holiday madness and your muscles.

Stock up now @ 30% off (save $9+ on melt!)

11/28/2025

Behind every soothing spritz and magnesium moment is this incredible crew right here. 🧡 So grateful for our team and for you. Happy Thanksgiving!

And psst… we’re extra thankful because a brand-new product drops tomorrow 👀✨ Stay tuned!

11/26/2025

We never do this… 30% off everything sitewide - including our best-selling Melt Pain Away Body Butter! Shop our biggest sale of the year now ➡️ link in bio!

11/24/2025

🤫😉

Link in bio to shop our biggest sale of the year!

11/21/2025

✨ Our #1 sleep lotion is finally 30% OFF for Black Friday! Plus, get FREE Cozy Socks when you spend $55+

If you’ve been waiting to try Dream the Night Away, consider this your sign 💤

11/08/2025

.lindquist’s favorite fix for frozen shoulder ➡️ Melt Pain Away. Nothing beats warming relief with FDA-approved capsaicin and magnesium 🧴🔥

11/01/2025

The only Halloween mask we want to be wearing 💤 wishing you a Happy Halloween & lots of scary good sleep 😴

10/27/2025

Meet the magnesium that actually works where it hurts.
Fast, targeted, soothing - no pills, no digestive drama. ❌💊

10/22/2025

This is a sign to stop scrolling and start sleeping 💤

10/18/2025

Menopause happens. Relief helps. 💛
Today only: 20% off all magnesium products for Menopause Awareness Day.
🔥 Our (Hot) Flash Sale ends at midnight!

10/01/2025

⏰ Last chance! Our Warming Pain Relief Bundle (Melt Pain Away + Spray Pain Away) is 25% OFF until midnight.

Don’t miss out—stock up before it’s gone. Link in stories.

09/28/2025

Game. Set. Nap. 💤

Venus winds down with Dream the Night Away Lotion and our Silk Sleep Mask Set—the dream team for lights out, stress off, ZZZs on. 💙

Address

Chicago, IL

Telephone

+17736287751

Website

https://linktr.ee/asutra.life

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Who We Are

HELLO,

I’m Stephanie Morimoto, the Owner and CEO of Asutra. Thanks for coming to our website. I’m excited to personally give you some background about who we are and what we do. We’re a team of people that have your back (and elbows, knees, face, mind, and soul). We’re looking out for you so you can keep doing what you’re doing. What does that mean? Well, we believe in active self care. By taking care of yourself on purpose, you’ll feel better both physically and mentally, allowing you to take on anything. As we like to say around here:

Self care isn’t selfish.

Also, Asutra is women-owned and women-led. We’re able to create products that help women because we’re made up of amazing women. Venus Williams, yup that Venus Williams, is part owner and our Chief Brand Officer. Venus, like myself, started as a customer and once she learned more about Asutra and its passion and focus on natural ingredients, she wanted to become part of the team.