Araytha We partner with talented entrepreneurs and help them build successful companies We partner with talented entrepreneurs and help them build successful companies.

Our mission is to prepare early-stage companies and to guide small-to-medium sized enterprises who want to become global market leaders. Our experienced advisors provide the support, inspiration and push, needed to take the companies with whom we work from start-up to lift-off and beyond. We take pride in helping and working with exceptional people who have elegantly solved a valuable customer pain and now need top class project and general management expertise to realize their full commercial potential.

08/05/2025
06/16/2025

Success

06/14/2025
05/28/2025

What Do You Do With A Dead Horse?

The lessons of the new economy hold that when you discover that you are riding a dead horse, the best strategy is to get off and rapidly find a new mount. However, in traditional business, it is often difficult to let go of your investment in dead horses, which leads you to try other strategies to breach life into hopeless investments, such as:
1. Change riders
2. Buy a stronger whip
3. Harness several dead horses together for increased speed
4. Emulate the best practices of companies riding dead horses
5. Outsource the ridership of the horse
6. Affirm, “This is the way we have always ridden this horse.”
7. Change the requirements, declaring, “This horse is not dead.”
8. Perform a cost analysis to see if contractors can ride it cheaper.
9. Promote the dead horse to a management position.
10. Have the solicitors bring suit against the horse manufacturer.
11. Put out a news release that, in the unlikely event the horse is dead, it was dead before it ever came to the company.

A leader is one who does the right things, while a manager is one who does things right. In the new economy, leadership evolves to a new reconciliation of this polarity. It’s not enough to do the right things flawlessly; new economy CEOs must do it with conspicuous display of vision and character.

The new economy needs leaders who evangelize rather than encourage, empower rather than delegate. More volatile business conditions and advances in technology mean that we have to move decision making and problem solving out of the corner office and distribute them throughout the
organization.

New Economy Tasks
1. Solve Business Process problems First
2. Have a High tolerance for Ambiguity and Chaos
3. Avoid Incrementalism
4. Be Early
5. Engage in Counterintuitive Thinking
6. Communicate Well
7. Cultivate a Culture of Information Sharing
8. Exhibit Principles of Leadership

01/11/2025

"It is hard to imagine a more stupid or more dangerous way of making decisions than by putting those decisions in the hands of people who pay no price for being wrong."

Thomas Sowell

10/23/2024

𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐝𝐢𝐬𝐜𝐢𝐩𝐥𝐢𝐧𝐞?

I would suggest that motivation is a human system whereas discipline is a human strategy….

👇🏻👇🏻👇🏻

Motivation is related to rewards and punishments that emerge in our environment and that drive our approach and avoidance behaviour.

Discipline is more a human strategy that we might use to retain a goal-orientation

Motivation is a part of us no matter what. It is a constant. Discipline is a strategy that we use or don’t use (on a continuum)

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Well this post took off. 97K likes and over 30K shares…1.2K comments…

I appreciate all the comments…thank you.

I’ve read some of the comments and I have some further points to make…

1. I didn’t create the graph. I didn’t post it to comment on the idea that motivation changes over time.

2. The idea of motivation as a human system is pretty undeniable. Human behaviour is heavily driven by rewards and threats that influence approach and avoidance behaviour. See the work of 20th century psychologist Jeffrey Gray for more on this. His Biological Basis of Personality is heavily accepted by neuroscientists (my understanding)

3. I’m suggesting that discipline is a strategy based on the work of personality development science. Specifically in the area of character adaptations…and specifically the work of Colin DeYoung and his Cyberneyic Big 5 theory of Personality. Discipline is a strategy that constantly pressures conscientiousness (in order to meet our goals).

3. Yes…neurodivergency is constantly influencing characteristic adaptations such as discipline

4. Habit could be considered the sum total of DeYoung’s three characteristic adaptations (goals, strategies, interpretations)

5. Science is science - it’s up for debate. But the notion that motivation is not a system that is constantly pressuring behaviour is nonsense.

6. Yes…both motivation (always present) and discipline (not always present) exist…both are needed…

10/19/2024

Mind Scan Quotes🌺🌹❤️






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