Rooted Apothecary

04/06/2026

☎️ Phone Call Part 5:
Final 🎬 + last day of 40% off

There’s a conversation going around right now that essential oils are “toxic.”

Here’s the truth:
They are potent plant extracts, not casual, not harmless, and not meant to be used without understanding. (Which is why we only offer them in 5ml + 15ml bottles.)

And also…not inherently deadly.

So, at Rooted, we teach:
• Dilution always (1% is plenty for most uses)
• No internal use
• No neat application on skin
• Less is more, always

Because essential oils aren’t the whole plant. They’re a highly concentrated fraction of it. And…

Used improperly? Yes, they can cause harm.
Used correctly? They can be incredibly supportive.

This is why we lean on whole-plant medicine first, and use essential oils with intention, not excess.

✨ Last day to shop 40% off

04/04/2026

04/04/2026

And it ends tomorrow 4/5 online!!

Shop in-person at our Crested Butte, CO or Romeo, MI stores today!
Closed Easter Sunday

03/30/2026

☎️ Phone Call Part 4:
What’s a hydrosol? A hydrosol is the magical herbal water that comes out of steam distilling plants. This hydosol water is what an essential oil would sit on top of during the distillation process. We distill to get hydrosols, not to get essential oil. We leave the essential oil distilling to our small distillers worldwide.

What does a hydrosol have to do with hyaluronic acid? We use it as a part of our medicinal water base in our Hyaluronic Acid Serum.

Hydrosols are what makes it extra potent with the anti-inflammatory action of Cottonwood, the skin healing ways of Grindelia, and free radical fighting Juniper.

I hand pick all the plants in the Rocky Mountains and distill them in separate batches in Michigan.

Wanna know a secret to keeping fresh plants available to you all year? Pick them and put them in a deep freezer.

Wanna know how you get your fresh plants from other bioregions? You put them in a box and mail them during winter while it’s cold, or UPS two-day shipping when it’s warm.

Oh, back to the preservative. So yes, we do use an eco-friendly preservative (you can read it on the label) for anything we make with a water base. Like Hannah said, we can’t be selling you mold to slather on your face. You wouldn’t like that, and we wouldn’t be around anymore if we did.

So what’s actually in that preservative? We use a naturally derived system made of gluconolactone + sodium benzoate. Ingredients sourced from plant sugars and naturally occurring acids. Gluconolactone helps gently lower the pH and hydrate the skin, while sodium benzoate steps in to keep bacteria, yeast, and mold from growing. It’s one of the cleanest, most skin-friendly ways to keep water-based products safe, stable, and shelf-ready without compromising the integrity of the plants inside.

✨P.S. snag all the products that are a “bit much” during our biennial event 4/1 - 4/5. Twice a year we let you shop like a wholesaler.

03/29/2026

☎️ Phone Call Part 3:

A woman called recently and told us she couldn’t fathom that we actually handmake our products…
or that I could possibly forage the herbs that go into them because of “how big” we are.

Let me clear something up.

We are not a massive, faceless company. We are a small-batch, family-run apothecary that has simply grown intentionally.

Two storefronts and an online shop doesn’t equal a multimillion-dollar machine.
It means I’ve built systems that allow this work and this life to exist cohesively.

Here’s what that actually looks like:
• Soap’s have been made with family in Lander, Wyoming
• At first pre-rolls were rolled and grown by farmers in Paonia, Colorado (we now do this at the Michigan Homestead)
• Tinctures are crafted with a trusted, FDA-compliant lab in Sedona, Arizona
• Products are made in-house in Crested Butte, CO, + Romeo, MI
• Products are made and shipped from a workshop on my homestead in Metamora, Michigan

And yep, I still forage.
I made the infused oils. The hydrosols. The wildcrafted plants are picked with my little fingers. That part is still me, and maybe a few employees who I take out with me. Yes, it’s possible to gather those plants sustainably, ethically and seasonally and still stock a business with the minimal amounts we need each year.

I’ve spent the last decade formulating, testing, and building these recipes, as an herbalist.
Now I have a small, aligned team across a few places helping bring them to life. That doesn’t make it less real. It makes it possible.

There’s a strange narrative floating around that if you grow, you must be outsourcing everything or “faking it.”

I’m here to say that’s simply not true.

I’m not false advertising.
I’m just doing it differently, and doing it as well as I can in a struggling economy.

Five years ago, I stood on land with Brooks of , watching him use the dowsing rods and speak to the rhythms of his property.

In that moment, we asked: How does Briana keep going without burning out?

The answer was simple:
Expand. Delegate. Root deeper while reaching wider.

So in 2020, I started doing exactly that.

03/27/2026

Say you’ll be there… April 1st.

✨ April 1st–5th ✨

40% off everything Rooted
Shop April 1st–4th in-store:
Crested Butte, CO + Romeo, MI
or online through April 5th.
Closed Easter Sunday — but online shopping stays open.

Crested Butte, CO:
Open April 1st–4th (sale days)
April 6th–11th: 2–6pm (pick-up hours)
Closed April 12th–30th
Reopening weekends starting Friday, May 1st

Romeo, MI:
Regular hours: Monday–Saturday, 11am–5pm

It’s officially Stock-up Season 🛍️

03/27/2026

Say you’ll be there…April 1st.
✨ April 1st–5th ✨

40% off everything Rooted

Shop April 1st–4th in-store:
Crested Butte, CO + Romeo, MI
or online through April 5th.

Closed Easter Sunday — but online s-hopping stays open 🐇

Crested Butte, CO:
Open April 1st–4th (sale days)
April 6th–11th: 2–6pm (pick-up hours)
Closed April 12th–30th
Reopening weekends starting Friday, May 1st

Romeo, MI
Regular hours: Monday–Saturday, 11am–5pm

Stock-up Season is here 🛍️

[PSA: due to our small-batch, no large manufacturing making ways, orders begin shipping on 4/6 and every order can take up to two weeks to leave our homestead warehouse.]

12/16/2025

Every order over $33 placed now through December 17 includes:

•FREE shipping

• A FREE Tea Trio Surprise Sample Pack — three mini tea tasters, chosen at random, tucked into your box

✨If you’ve been meaning to refill your tea shelf this is your big moment!


📍Crested Butte, CO Shop is open 10am - 6pm 7 days a week through the first week of January.
CLOSED CHRISTMAS DAY

📍Romeo, MI Shop is open 11am - 5pm closed on Sundays

CLOSED CHRISTMAS EVE, DAY + NEW YEARS DAY