12 Oaks Senior Living

08/04/2025

What does it really take to drive occupancy in senior living? In this episode of The Roots Podcast, Greg Puklicz sits down with Aaron Catoe, Chief Revenue Officer at 12 Oaks, to unpack the human side of sales — from untangling emotional barriers to guiding identity shifts during one of life’s biggest transitions.

Tune in for insight on authentic connection, innovative strategies, and what truly sets 12 Oaks apart: https://12oaks.com/podcast/ep-22-optimizing-senior-living-performance-the-cros-role-in-driving-growth-and-sustained-90pct-occupancy/

08/01/2025

Join us in welcoming Chloe Adams as our new Operations Coordinator! 🎉

Chloe brings extensive experience in project and operations management across healthcare, hospitality, and more. With her sharp attention to detail, strong organizational skills, and commitment to excellence, she’s a fantastic addition to our team.

We’re excited to have her on board as we continue supporting our 12 Oaks communities to thrive!

07/31/2025

Help us give a warm 12 Oaks welcome to Teresa Fox, our new Operations Coordinator! 🎉

With a strong background in administrative support and operations, from JCPenney to Forefront Living, Teresa has a proven track record of keeping teams organized and running smoothly.

We’re excited to have you on board, Teresa!

07/30/2025

We're proud to be shaping the next generation of senior living professionals—instilling the values of character, servanthood, stewardship, and competency every step of the way.

At 12 Oaks, our commitment is rooted in purpose, guided by our core values, and focused on delivering exceptional care for seniors—today and for the future.

07/28/2025

When it comes to occupancy, “should” only matters if everything’s in place. 12 Oaks Chief Revenue Officer Aaron Catoe shares a powerful mindset shift: instead of saying, we should be higher, ask what’s missing that’s preventing us from getting there. Because your outcomes are always the result of the system you’ve built — or haven’t.

Hear more from Aaron and Greg Puklicz on aligning strategy, ex*****on, and expectations: https://12oaks.com/podcast/ep-22-optimizing-senior-living-performance-the-cros-role-in-driving-growth-and-sustained-90pct-occupancy/

07/24/2025

We’re honored to share that WoodCreek Bend Memory Care, a 12 Oaks-managed community, has been named Best Senior Living Facility in the 2025 Best of Katy Readers’ Choice Awards! 💚

Thank you to the Katy Area Chamber of Commerce and the community that supports our mission to help seniors thrive in a place they can truly call home.

07/22/2025

“At 12 Oaks Senior Living we understand the demands of reality which onsite teams face daily, and in turn, we lean into those negative realities in several supportive ways of which one example is the very structure of the 12 Oaks High Touch operating model” - Aaron Catoe, Chief Revenue Officer

In our latest blog, we break down the essential components that help communities thrive—from fostering team collaboration to implementing effective strategies that drive lasting results.

Read here: https://12oaks.com/blog/keys-to-a-successful-community-management-plan/

07/21/2025

In this episode of The Roots Podcast by 12 Oaks, host Greg Puklicz, President of 12 Oaks, sits down with Chief Revenue Officer Aaron Catoe to explore the evolving role of the CRO in today’s senior living landscape. Together, they dive into the strategies behind driving sustainable growth, optimizing team performance, and achieving and maintaining 90% occupancy across communities.

From the power of emotional intelligence and relational dynamics to the importance of aligning leadership with operational excellence, this episode offers practical insights and a deeper look into the leadership mindset that fuels success at 12 Oaks.

Tune in now: https://12oaks.com/podcast/ep-22-optimizing-senior-living-performance-the-cros-role-in-driving-growth-and-sustained-90pct-occupancy/

07/18/2025

Our approach to community management is more than a model—it’s a commitment.

Grounded in the values of character, competency, stewardship, and servanthood, we partner with communities to create environments where seniors truly thrive. 💙

Learn more about our purpose-driven approach: https://12oaks.com/

07/16/2025

12 Oaks sets itself apart by placing people at the heart of every initiative, creating a powerful competitive edge. Our strength lies in cultivating meaningful relationships, driving collaborative leadership, and advancing together to deliver consistent, measurable results.

Discover how our team can elevate your senior living communities: https://12oaks.com/our-approach/

07/15/2025

At 12 Oaks, we believe technology should do more than streamline operations—it should strengthen human connection. That’s why we’re investing in innovative tools designed to combat resident loneliness and enhance quality of life across our communities.

Learn from 12 Oaks Solutions Vice President, Eilleen Aldridge, in this Senior Housing News article highlighting how operators are using tech to foster engagement, connection, and well-being in senior living.

Read the full article:

Senior living providers are taking aim at resident loneliness in their quest to evolve lifestyle and engagement efforts.  Operators in 2025 now rely

07/10/2025

Our localized, high-touch operational model—supported by innovative tools and a strong, values-driven culture—is at the core of everything we do. It’s more than a strategy; it’s our commitment to creating vibrant, connected communities where residents and team members thrive.

Discover more in our latest blog, "Keys to a Successful Community Management": https://12oaks.com/blog/keys-to-a-successful-community-management-plan/