05/23/2026
I’m sorry our customer service hasn’t been what it usually is lately.
That’s hard for me to say because PherDal has always been personal. Every email. Every text. Every success story. Every question from someone trying to build their family with science, privacy, and a little bit of hope- are questions that I also had going through infertility.
But these past few months, my family has been in a season I don’t have a neat caption for.
My dad is dying of prostate cancer.
He has fought this disease for 18 years. He’s a big reason why I did my post-doc in precision oncology. Last week, he started hospice so he can rest comfortably and be out of pain.
My dad is the Chairman of PherDal’s board, but that title doesn’t even come close to explaining who he is to this company.
I grew up watching him run our family business. I thought I understood what that meant. Then five years ago, I asked him if he thought “Lois makers” could be a business idea.
That question turned into an entirely new PhD in business, taught by him.
Every conversation starts the same way.
“Well, I don’t know much about this…”
And somehow, by the end, I would see the problem from three different angles I had never considered.
He asks the questions no one else thinks of. He gave me the tools I didn’t know I needed. He helped me build the backbone to keep going.
And every time one of you shared your PherDal success story, I shared it with him.
Every baby. Every pregnancy. Every “it worked.” Every photo.
He smiles and says, “Wow. That’s so awesome.” It never gets old.
I did not carry on the same family business he built. But family is still the heart of every single day at PherDal.
To the 583 PherDal families I know about: thank you.
Your joy has brought joy to my family during one of the hardest seasons of our lives.
I may be slower to respond for a little while. I’m still here. PherDal is still here. We will still take care of you.
But right now, I’m also trying to be present with the man who helped me build the courage to do this in the first place.
Thank you for your patience.
And thank you for helping me bring him so much joy.