12/02/2025
Most people don’t start a fitness company because a doctor tells them to stop exercising.
But that’s where Smart Fit began.
At 49, Rob was diagnosed with a life-threatening aortic aneurysm and told not to lift more than 40 pounds — no hills, no exertion, no movement. Four months later, he’d lost 15 lbs of muscle and aged biologically by five years.
That moment is one many of our members know too well:
Illness. Injury. Age.
The seasons that shrink your world and convince you your strongest days are behind you.
Rob refused to accept that — for himself or anyone else.
He rebuilt his strength using the same technology we use today: adaptive resistance, cooling systems, oxygen training, precise data. Tools designed to help people train safely, rebuild confidence, and feel capable again.
Smart Fit was created for the people traditional fitness overlooks — the people who need it most.
Strength at 60 looks different than strength at 30.
It looks like lifting your grandchild, skiing another season, walking up a hill without fear.
Smart Fit is here to give people their lives back.
Use code BF2025 for $200 toward your first month of your strongest self.
