05/25/2025
There is so much I want to share with you. So much I want to say.
I wish i was brave enough to have failed loud and proud - Spectacularly even. At least i would have had a good story when it was over. Those of you that know me, know that is exactly the sort of thing I would do and i thought about it. Really i did.
But failing has a way of making you look at yourself and the choices you made a long the way. I did my best to avoid that and did what i usually do. I focused on what everyone else needed.
I reached out to other crystal shops and tried to secure new homes for my healers and artisans. Hell. I even collaborated with the shops to move a bunch of inventory wholesale so they didnt have to worry about tariffs, or crappy product, or crazy shipping costs. I learned that the Minnesota crystal community as a whole is kind and generous. I shared so many hugs with strangers as they walked out of the store with crystals I lovingly hand selected over the years. They will all thinking the same thing. They were glad it wasn’t them. And I was too. I wish them every success because the world needs all the beautiful and kind people it can find.
But you guys…there are so many of you. So many. Im outnumbered and there is no way i could make everything right for you or take the sting out if the fact this has come to an end.
We’ve been through the wringer you and I. I’ve watched you get married. Have babies. Fall on your face. Get back up. Get divorced. Have cancer. Beat cancer. Dream big and love harder. I’ve seen honest to God miracles. And I have so much gratitude of everything and everyone that Midheaven has touched.
But i should get back to that long look in the mirror. Would you believe that Midheaven was the first time i ever worked in a retail store? Or that it was the first time I had to people manage? Turns out im not great at either of those things. I learned a great many things and I did my level best, but holy crap is that tough. my hats off to those of you who do it. Seriously.
And i learned that i cant compete with eggs and butter - or perhaps more importanly i didnt want to. Over the past 6 months i haveve probably given away more crystals and my time than what i sold or made money on. I stand by that decision. It was absolutely the right thing to do, but is pretty disterous for business. So…im a crappy business owner.
But im an amazing astrologer.
So thats what im going to do. Im starting over. It’s big scarry. It’s super exciting. For the next year i have promised myself that i would focus on what I am truly passionate about. I have big ideas and big hopes and dreams and i hope that is a journey you are willing to take with me. I’ll post a link to my new page in the comments. Please follow it if you want to watch me turn this crash and burn into a phoenix rising.
Whether or not you take this next step with me know that I love and appreciate you and have great honor and respect for all we have been through together.
Please know that Mr Liz is keeping me stocked with water, Kleenex and even went and got me ice cream. Odin has been a champ, and has been glued to my side being silly and snuggly since I got home. I am okay. And tomorrow I will be better.
