01/09/2026
Are you a yoga teacher struggling with social media and marketing? Do you feel like you’re selling yourself?
It’s not that you aren’t a good teacher or that your content isn’t good 👉 small changes can mean the difference in millions of views and followers and could mean the difference between a daily grind or a thriving career.
1. Can you see the difference between these two videos?
2. The knowledge is the same, same teacher, equal value.
After building on IG since 2012, more recently , and I’ve come to learn a few things that can help you!
1. You can have the skill, talent, camera, sound quality, etc. But that doesn’t equal follows, likes shares, views. Etc.
2. Yes you can also have a following and be a 💩teacher. But this is not about that - it’s about you.
3. You actually don’t need to be the best at what you do to gain exposure, but being the best you can be will certainly help with longevity and returning students/customers/clients.
4. Being able to do fancy poses or looks sexy also won’t equate to virality, they are plenty of people that have both that don’t get any exposure.
🔥5. Success? What creates success is ALWAYS changing, there is no secret. What works right now won’t be what works next month or next year on the surface level.
“Now it’s about carousel posts”
“now it’s 3 second watch time”
“now its trending music”
I’ve been on all these platforms watching trends, and never have a really hit a trend. What I have done is just show up consistently and continuously posting, observing what worked, then altering and trying something else. Literally throwing 💩out and seeing what sticks.
🎤‼️Most importantly not basing my self worth on the success or failure of a video post. Just posting it. You are NOT what you create, and you certainly aren’t worth more or less based on success of it.
❓For a while I’ve been considering a social media and marketing training to help yoga teachers and creatives get the F out of their own way. Is this something you’d be interested in? 🫵👇
