06/25/2024
5 years ago…
I knew there had to be a better way to build a photo business than what I was doing. I was ready to fully step into a new method, without looking back. It was hard and challenging to change what I had been doing for five years, but I knew I was not where I wanted to be in the next five years. I always like to think 2 steps ahead, and figure out how to escalate getting there. Filling the calendar with $3-5k weddings just wasn’t going to be “it”.
I knew I didn’t want to have to be shooting a large volume of weddings and be tied to that, yet didn’t want to lose my passion for shooting. But had stopped marketing portraits because they just didn’t make sense with what I was charging.
I look back on myself 5-years ago and see someone inspired, ready to crush it, and ready for a way to break past being capped in the shoot and burn cycle or thinking weddings were the only way.
Fast forward 5 years- I built an incredibly strong portrait brand within a few years, that eventually hit a $2k average. I did multiple $10k+ weddings. All through shifting into being product focused, and knowing how to share this with clients in a way that serves. I’m not a crazy influencer dressed in gucci. My town is average sized. But people value photos everywhere. And I got really good at serving them- because YES. There are people in your town that will spend thousands on portraits. And you can be the photographer that serves them.
On our group calls inside Uncapped, I help share inspiring relatable content to keep momentum up within photographers to hit that next level they’re seeking. I bring in colleagues who are also full service to share their experiences and encouragement.
I support our students daily in our Slack group so we can work through any “stuck” points they come across. We work through marketing blocks, ways to serve clients better, product offering ideas, and closing regular 4-fig+ sales along with the modules covering all of this.
This way, you have a paved step by step path to reach what’s sooo possible for you as a photographer- uncapped income and growing your average by adding in products.
