05/10/2026
Story Time 📚🥤
What’s up everyone, Dalton here 👋 and recently ProSo sponsored the festival in NY, and while that partnership may not make a ton of sense on the surface, let me explain…
This whole protein soda thing wouldn’t exist without comedy. Shortly after the pandemic, I was looking for ANYTHING to get me out of the house. I saw was offering improv classes here in Greenville, so I decided to give it a shot. Honestly it’s one of the best decisions I’ve ever made. I felt WAY out of my comfort zone at first, but the community was unlike anything I had ever experienced and lead to me finding some incredibly funny friends. One of those friends we all know and love, was Sam.
Sam and I just really clicked, I’d be the bright eyed, happy go-lucky real estate agent trying to sell my first home, and he’d be the grotesque goblin creature that lived in the basement who made my pitch a tough sell. A true comedy match made in hell.
Through all the laughs we learned that we were both certified hobby hoppers™️ so we’d constantly try new things and push eachother to be best we could be at them.
Me being a bigger fella, there were some hobbies where I just couldn’t compete. But knowing Sam was registered dietician I asked him to help me get my diet straightened out. His advice was simple: more protein, less sugar. The problem was I HATED protein supplements and was addicted to soda at the time. This got us thinking, and after a few months of home-made experiments we knew we were onto something. Sam put in some serious work in at the lab, and I started mocking up ideas for what the brand could look like and boom - a year or two later, here we are. Starting our journey as entrepreneurs in this massive CPG soda world.
So yeah, without comedy, Sam and I might’ve never met - and that’s why as we grow, we promise to always support the communities that got us here in the first place.
Cheers 🥤💪
- D