Frio Hydration

Frio Hydration Frio Hydration offers superior hydration & cooling equipment. We back our equipment with incredible Frio Hydration was born. Thanks for choosing Frio Hydration!
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"There has to be a better way!"

That's what veteran Texas athletic trainer Robbie McFarlin muttered (not always quietly) countless times as he struggled with his teams' water coolers and hydration units. Even “the best” models constantly gave him – and his players – fits. Broken handles, leaky lids and hinges, and insulation that simply wouldn't stand up to the Texas heat meant Robbie's attention

was too often called to his incapacitated “Cow” at the expense of his athletes. After hearing his fellow athletic trainers express these same frustrations for more than 10 years, Robbie set out to change some things. Coming from the farming, ranching, and oil-field roughneck culture of South Texas, Robbie relied upon his blue collar work ethic and his "find-a-way" attitude to design his “better way” for making sure athletes have access to hydration. After a year of research and development, he came up with a dream design for a cooler that would hold up to the wear and tear of even the most active sports program. His ideal model was reliable, durable and capable of holding ice for hours, even in the Texas summer heat. With all the parts in place, Frio Hydration was ready to launch. In March of 2015 Frio began proudly offering its revolutionary new line of equipment that is poised to change the way athletic programs everywhere think about hydration. With Frio's coolers and carts, coaches and athletic trainers are now free to focus on their teams rather than on their players' access to water – something that no one should have to fret over. So, if your sports program is looking for a hassle free hydration system -- to keep the main focus on X's, O's and staying healthy -- rest assured, Frio Hydration has the solution: coolers and hydration units designed with the coach and athletic trainer in mind. Please explore our site to see all the long-lasting, reliable equipment we offer to help make life easier, and less frustrating, for those who do so much for others. Let us know how we can help your teams have nothing but great seasons ahead!

05/06/2026

💸💪 From "worn out" to "game day ready," we’re reviving your hydration systems so your athletes stay fueled without breaking the bank. 🏈🔥

🔗 visit our website today to save your equipment! 📩

HYDRATING BIG TIME! The BMF is putting in work during these 95 degree spring football practices. 🤘🤘🤘
04/27/2026

HYDRATING BIG TIME! The BMF is putting in work during these 95 degree spring football practices. 🤘🤘🤘

10 years going strong....home grown in Texas, and reaching across the nation! Making sure that athletic trainers, coache...
04/22/2026

10 years going strong....home grown in Texas, and reaching across the nation! Making sure that athletic trainers, coaches, sports programs have the most superior hydration and cooling equipment!

Nothing compares to a Frio Hydration Unit, from the Rio to the BMF, we got everything your team or athletic program need...
04/16/2026

Nothing compares to a Frio Hydration Unit, from the Rio to the BMF, we got everything your team or athletic program needs! Call us at 832-484-3746 or visit us at www.friohydration.com and see what hydration and cooling equipment is right for you!

BMF getting active in North Texas🤘💪 If someone does it better than us we haven’t heard of em🤷‍♂️ always gotta give a sho...
04/15/2026

BMF getting active in North Texas🤘💪 If someone does it better than us we haven’t heard of em🤷‍♂️ always gotta give a shout out to for the best coolers on the planet!

He is not here; he has risen - Matthew 28:6Happy Easter from the Frio Family to yours!
04/05/2026

He is not here; he has risen - Matthew 28:6

Happy Easter from the Frio Family to yours!

10years of being Texas Tough and changing the hydration game!
03/24/2026

10years of being Texas Tough and changing the hydration game!

Making a BIG impact for ! Since 2015, we've donated over $50k worth of equipment to Houston Area schools via . Congrats...
03/23/2026

Making a BIG impact for ! Since 2015, we've donated over $50k worth of equipment to Houston Area schools via . Congrats to on their new Lago Grande with custom graphics from

Have you checked off everything on your game day hydration checklist?
03/18/2026

Have you checked off everything on your game day hydration checklist?

03/12/2026

We take pride in our hydration units! With great customer service, and fully backed warranty, that no other company can claim!

03/11/2026

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Houston, TX

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+18324843746

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