03/12/2026
🌟 Staff Spotlight: Meet Our Executive Director! 🌟
We are excited to officially introduce Samantha “Sam” Pankonin, the Executive Director at Charter Senior Living of Hasmer Lake!
Sam’s journey in healthcare began when she was just 16 years old, working as a Certified Nursing Assistant in long-term care in Dane County. At 19, she transitioned into the assisted living and memory care world, where she worked closely with a registered nurse and administrator who became incredible mentors and helped shape her leadership style.
For the past four years, Sam has served as an Executive Director overseeing assisted living, memory care, RCAC, and independent living communities. She is deeply passionate about serving others and creating an environment where residents feel safe, supported, and truly at home. She also believes strongly in building caring, collaborative teams that work together to provide the best possible experience for residents and families.
Sam earned her degree from the University of Wisconsin–Whitewater, majoring in Business Administration with a minor in Finance. She recently relocated from the Madison area to the Milwaukee area and married her amazing husband, Daniel, in August of 2025.
At home, Sam and Daniel stay busy with their two dogs—Xena, a Bullmastiff, and Theo, a French Bulldog. Outside of work she enjoys reading, traveling, and spending time with family. She loves raspberry tea, pasta, relaxing beach days, and unwinding with shows like Grey’s Anatomy and The Pitt. Christmas is also her favorite holiday!
When residents see Sam around the community, she loves stopping to chat about their hobbies, families, favorite music, movies, and the stories that make them who they are.
To Sam, “Enhancing the Human Spirit” means helping people feel respected, cared for, and valued, while creating a positive environment where residents feel comfortable, supported, and happy.
We are so excited to have Sam leading our community and look forward to the continued growth and positivity here at Charter Senior Living of Hasmer Lake. 💙
Please help us give Sam a warm Hasmer Lake welcome! 👏