The Smile Hive (2026)

26/04/2021

Hey you! Yes, you! 🤩 Are you just throwing posts at the wall and hoping something sticks?

Don’t worry-this is how I used to manage my office’s social media platforms too. I am here to use my 15+ years in pediatric dentistry and marketing to help you create a plan that will have your community buzzing about your practice. 🙋🏼‍♀️🐝💛

Here are a few of the tools I use in my monthly content strategy sessions:

💛 Blank Calendar: Print out a couple of copies of a blank monthly calendar.

💛 Pens/highlighter: I am a total pen nerd 🤓 and I like to color code so I always have a stash with me, including sharpies.

💛 Post-its: I use these throughout the planning process to move items around until I have a permanent home for them.

💛 Saved Ideas: I frequently save ideas and articles to a folder. I review that info and incorporate it into our content pillars.

💛 Time: Block out time out of your schedule-I normally block out half a day per month. I also try to get out of the office and go to a local coffee shop or other co-working space. (This part has been difficult during the pandemic.)

What do you use to create your monthly plan? Are you Team Paper or Team Tech?

(Secret: I’m both! I create my content on paper, then transfer the schedule to my iCal.)

13/04/2021

Warning: Nerd alert 🤓🚨

If you know anything about me, you know that I love Marvel. I love their movies, the Disney+ shows, and Captain Marvel is my Shero-just give me all the Marvel things! What you may not know is that all superheroes have an origin story. I thought it was only fitting to create my own origin story for how The Smile Hive became “a thing”!

Here is the quick version:
When I became the Marketing Coordinator for my current practice, I was frustrated that I kept running into stock content. Like you, I signed up with different “cookie-cutter” agencies and our content looked like everyone else’s. I knew I wanted something unique & customized to our specific community. Over the last few years I have developed a system that works and I decided I could no longer keep it a secret.

The Hex Framework is my signature method to help create authentic connections within your community that will have your local area buzzing about your practice.

What do you think my superhero name should be? Tell me all your ideas in the comments.

08/04/2021

We are LIVE y’all!!!!!!!

08/04/2021

Y’all...it’s LAUNCH DAY for my website! I am a little excited over here in The Hive but also super nervous! I have been so anxious about letting this business really fly. I am a perfectionist and that can be debilitating. I know I am good at what I do but sharing all that with the world is nerve-racking. Imposter syndrome is real folks!

Today I will be brave & bold. Thank you for being here & being a part of my journey. 💛

07/04/2021

I’ve been keeping a secret 🤫 & it’s almost time for the big reveal 🥳.

I built this project with the guidance of Whitney Hickman with . (seriously y'all she is amazing and her course was 🔥!) I put a teaser up a bit ago about the site but for those of you who know me, you already know that I had to cross every “t” & dot every “i”. I want to make sure this is a true reflection of my passion for helping pediatric dentists create authentic relationships with their community. This is my pledge to you to take the same care & concern for your practice as we work together using my signature methods to gain & retain new patients.

Please join me as I launch my internet child into the world, Thursday, April 8th @ 6pm CST!

thesmilehive.com can be found at the link in my bio.

16/03/2021

Does your content plan include educational & promotional emails to community members outside of your practice?

You can create a connection with your community without them actually being patients of your practice. Building an email marketing database through MailChimp, ConvertKit, Flodesk or other email marketing software can generate leads & referrals for your practice.

By sending emails that provide educational & promotional content you can establish the following:

🦷 Direct Access to your audience
🦷 A loyal group of raving fans
🦷 Builds authority & trust

You want to remain relevant so that your name is the first one they think of in a conversation about finding a dentist for their child.

07/03/2021

National Dentist Day is coming to a close & I have loved seeing all the photos. To all the dentists out there-thank you for everything you do.

02/03/2021

March is a fun month in the dental world! Is your content calendar ready to go?

Here are some important dates that you don’t want to forget:

3.6: National Dentist’s Day 🦷
3.7-3.13: Dental Assistants Appreciation Week 😍
3.17: St. Patrick’s Day ☘️

🍯HIVE HINT🐝:
Spring Break is a great way to highlight your community by sharing local kid-friendly businesses and events. 🌷🌼🌺

What other days will you be highlighting in March?

04/12/2020

Attention all pediatric dentists, dental marketing coordinators, & dental office managers!

Like you, I used to struggle with marketing our practice on social media. It took years, but I finally figured out how to fix it… and luckily, I can show you too.

If you work with me, together, we will develop a clear social strategy, monthly content plan, and the best part is you will have ME to guide you through the entire process as we build a strategy that is specifically geared toward your office and your goals.

Then, you’ll be bringing in tons of new patients in no time! Are you getting excited? DM me or comment below and we can hop on a quick call to chat about your office goals for the upcoming year!

📸:
👗:

17/11/2020

Hey y’all! 👋🏻 I’m Amy Morgan 🙋🏼‍♀️ and I help pediatric dental offices grow 🌱 their patient volume through social media. 🦷

I started The Smile Hive because I was tired of seeing marketing techniques for dental offices that didn’t line up with our mission. There are a lot of great dental marketing companies out there but none were catering to my specific needs. I googled “dental marketing ideas for pediatric dentists” and turned up no results. I would go to Pinterest for new ideas and there was nothing. Sure I could find ideas for general offices and other adult offices but those ideas don’t always translate over to pediatric offices; A 5-year old doesn’t need bleaching trays and last time I checked 7-year old children aren’t calling to make their own dental appointments. I even attended conferences specifically for pediatric dentistry and most of the ideas were dull & boring.

I had to start from scratch and create a marketing strategy all on my own. It has taken years to build and now I want to come along side you and help your practice grow and become the “go-to” pediatric dental office in your community.

Want to jump on a discovery call? 📞 DM me 💬 & let’s get started on your custom plan today!

📸:
👗:

13/11/2020

I’m just going to come right out & say it...

Posting pics of your office and your patients on social media shouldn’t be your only marketing strategy! 🤷🏼‍♀️🤷🏼‍♀️🤷🏼‍♀️

Man, I am so glad I got that off my chest...now what?!

A great content strategy should definitely include these things but shouldn’t be limited to these types of posts exclusively. Yes, you should be posting your “why” and “your story” but becoming the “go-to” practice in your area also requires community relationships and partnerships. When you build trust with your community, you will have more raving fans talking about your practice which leads to more new patients. It’s time to think outside the dental box!

Don’t know where to start? I know a girl!!!! 🙋🏼‍♀️

DM me 💬 and let’s chat 🗣 about it!

📸:
👗:

12/11/2020

#️⃣ We all love a good , NOW WHAT?!

Think about the last wedding you attended...they probably had a wedding hashtag. The way you found this post may have been from a hashtag. Your favorite brand probably has a hashtag. None of these hashtags were just written out of nowhere-they were researched and created to draw you into the experience of the brand.

A true social media strategy includes hashtag research. You should be researching to find and create hashtags that are unique to your practice, as well as your community. Remember-you are marketing and selling yourself to the parents within your community. You should be researching those places to find the hashtags they are using to help draw your ideal patient to your practice.

If you need extra help, don't hesitate to DM me and we can set up hashtag bundles specifically for your practice. 💬

The Smile Hive

26/04/2021

13/04/2021

08/04/2021

08/04/2021

07/04/2021

16/03/2021

07/03/2021

02/03/2021

04/12/2020

17/11/2020

13/11/2020

12/11/2020

Address

Website

Alerts

Shortcuts

Share