Fired Upp Fitness

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Fired Upp Fitness Certified Personal Trainer and Nutrition Coach naturally supporting hormones and weight loss. Hi, I'm Natalie Upp, Owner of Fired Upp Fitness.

I'm just a typical 40+ mom who has been riding the rollercoaster ride of hormones in the transition to menopause. However, I'm also a certified personal trainer and nutrition coach that LOVES to research and learn everything I can about keeping myself metabolically flexible through natural hormone balance. I want to look and feel GOOD rolling through my busy life. I'm so excited to share my knowledge so you can, too!

​I help moms over 35 increase their energy, improve their mood, and get back into their favorite clothes again. To achieve this, I teach you about a Hierarchy of Hormones and hold you accountable for consistently implementing "Healthy Five" habits. These are habits based on: Mindset, Movement, Nutrition, Sleep, and Stress.

My goal is to get clients away from the traditional diet of eating less and exercising more. I want you to understand which hormones impact your health as you age and learn how to simplify hormone balance with new habits. Ultimately, I help moms LOOK, FEEL, AND LIVE BETTER. I offer both Online and In-Home Coaching. For more free tips subscribe to my YouTube channel! https://www.youtube.com/fireduppfitness

06/03/2026

Here’s how I know eating enough protein is possible! If I can do it, so can YOU!🌟Aim for 30-40g of protein in each meal and start fueling those muscles! 💪

04/03/2026

Not eating enough protein is one of the 5 most common mistakes I see when women are trying to build muscle in menopause.

Watch the full video (all 5 mistakes + fixes) on YouTube (link in bio or https://www.YouTube.com/ and hope this helps you get stronger in midlife.

19/02/2026

Your body in menopause isn’t broken, it’s just different. Trying to fix hormonal changes with more cardio keeps women stuck. Strength training is one of the top things that restores metabolism and fat loss. 👀 Watch more on my YouTube channel link in bio.

23/01/2026

If you’re in perimenopause or menopause and still dealing with fatigue, weight gain, poor sleep, anxiety, or brain fog—normal labs don’t always mean optimal-for-you.

Symptoms matter. Context matters. Lifestyle, stress, and metabolism matter.

You’re not crazy, and you don’t have to just deal with it. What you do need is an upgrade to your midlife habits to make them work WITH your changing body.

👉 Comment LABS if you’ve heard this before.





If you’re new here—hi, I’m Natalie.
Post-menopause, fitness/nutrition coach, beach-loving, empty nester building a stron...
22/01/2026

If you’re new here—hi, I’m Natalie.

Post-menopause, fitness/nutrition coach, beach-loving, empty nester building a strong body and a steady mind—one simple habit at a time.

What topics would you like to learn about here?




My non-negotiables help me stay consistent without overcomplicating midlife health.They are not the highest health goals...
19/01/2026

My non-negotiables help me stay consistent without overcomplicating midlife health.

They are not the highest health goals I can achieve, but instead my bare minimums I know are necessary to keep me on track.

You don’t need more willpower—you need follow-through on intentional behaviors that will make the biggest difference in your health.

Tell me👇 ONE non-negotiable you will intentionally be consistent with this week?

 



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Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

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Hi! I'm Nat, and I totally get you!!

I am a certified personal trainer and nutrition coach for busy moms 35 and older who struggle to fit into their clothes, lack the confidence they once had about their bodies, and rarely have a moment to spare.

I GET YOUR STRUGGLES! I'm a 40+ mom who started my healthy journey 10 years ago. As I've gotten older along my journey, I've continued to tweak my step-by-step process to live healthy and feel good. I've discovered what works at our age.

Does your body just feel "off" lately? Are you looking to lose some inches? I help moms ditch the diets, discover a toned-up body, increase their energy, and get back into their favorite clothes again using simple, research-based methods that are flexible with real life.

I'm not the "quick-fix" coach, and I won't give you a diet of exactly what to eat day in and day out. But, I will break down and teach you HOW to eat healthy and implement exercise in ways that fit a busy schedule. My goal is to MAKE YOU FEEL GOOD AGAIN, not stress you out more!