06/26/2025
Brand Partner at COUNTER. 2025 - Present
Consultant at Beautycounter 2017-2024
Hello. I am Chrysta Powell. After the 2016 election I was feeling depleted and felt the need to make some sort of positive change happen in our country. I found Beautycounter through a friend who told me that I would be great at their advocacy work. I was a consultant with Beautycounter until 2024 when the company experienced an unfortunate and untimely end. Fortunately for all of us, the original founder and CEO bought back her clean beauty company and has re-launched as It is clear to me that this is the education-first, transparent, highest performing, clean beauty company that we ALL need right NOW.
I’ve posted here 20 fun clean-beauty inspired photos taken in the last 8 year that included beloved friends and family, including a couple absolute ROCKSTARS in the makeup artist space and If you don’t know their names, you should. Even more importantly, get to know their stories as badass women in “the industry”
6/25/25 COUNTER. launched and I could not be more excited to be back as a Brand Partner. Although many of you know me to be quite active politically, this work to educate and advocate for cleaner products for EVERYONE is non-partisan.
I’m so happy to be back to this work, under the fearless leadership of Gregg Renfrew. And it is so timely as I, once again, find myself driven to make positive change happen in the US. And I do so joyfully.
If you are interested in learning more, I am here for you. And thank you to ALL of my friends and family for your support all of these years and for choosing safer. I ❤️ you
xxChrysta