08/14/2019
Essential Oil Quality Alliance (EOQA) is a classic, old school supplier with deep roots in the industry. To understand the phrase “classic, old school,” forget about the multi-level-marketing companies (MLM) like Young Living and Doterra. These are companies built on direct marketing, and they operate much like Mary Kay, Tupperware, Amway and Shaklee of the 70s and 80s. They cause the homes of their clients to become product promotion sites. They exploit close personal relationships, creating networks to move products that are generally overpriced. Often times these are quasi-religious networks built around young Christian moms.
When aroma therapy was new to the United States it was empowered by independent individuals who were fascinated by healing alternatives. Some of these were hippy types ready to rebel against everything conventional. Some were very old fashioned and trusted the ancients more that modern scientists and pharma. They studied and practiced herbal remedies and told their friends about it. They compared stories and traded plants, blends and oils. Some even distilled their own oils and floral waters. A few went much deeper into the natural healing movement and became America’s premier aroma therapists. Oils were already available in the United States because the fragrance and flavor industry was already importing them for candies, gum, food, soaps and other manufactured consumer goods. Furthermore distillation was old technology by then.
Even though EOQA does supply some oils to certain MLM they are treated as regular customers and no exclusive contracts are signed. We sell to the same hippy types and neo-ancient healers that operated in the shadows in the 60s and 70s. Our independent customers pay the same prices as the big MLM.
One of the ways MLM are bad for business is that they frequently pursue constricting covenants that make it harder for independent buyers to get good quality oils. They hoard oils creating artificial shortages. They seek control. MLM also try very hard to make reality match the mythology they promote. Keep in mind they build their mythology along with the business before they begin micromanaging independent sales wherever they can. When they say they are the only ones selling XYZ they are often telling the truth because they made sure of it. They work very hard at controlling the market. They are willing to put old mom and pop stores out of business without a second thought. EOQA staff consider this sort of manipulation and bullying to be immoral. Never mind that it is legal, it is still unethical.
EOQA sells to small businesses. We sell to soap makers. We sell to distributors and dealers. We keep our souls in the farms and our eyes on the import business evaluating samples and following price trends. We build relationships with producers. We know what to look for in quality and we are not led down trendy pathways that demand some arbitrary adherence to some arbitrary standard set by wealthy companies. We conduct our own research. We do laboratory distillations of organic material and continuously build our independent database. We know this year what we didn’t know last year about a specific oil. Next year we will know what we don’t know now. We compare our new research with old research. We know where to look. We keep searching for new products. Sometimes we discover that there isn’t oil in XYZ w**d. Sometimes we discover happily that there was a lot more there that we ever imagined.
Some of our data we share and make public for all the world. Sometimes we keep the data under our hat. We paid for it, after all.
We keep selling to the independent. We keep learning. We keep improving. That is old school.