West Shore Eye Care/Shadz Sunglass Shop

West Shore Eye Care/Shadz Sunglass Shop We offer comprehensive medical eye care in a caring environment.

Don’t forget — our Maui Jim Trunk Show is TOMORROW! Stop in to see the newest styles, try on your favorites, and find th...
03/04/2026

Don’t forget — our Maui Jim Trunk Show is TOMORROW!

Stop in to see the newest styles, try on your favorites, and find the perfect pair. We can’t wait to see you there!

Happy Birthday, Stacy! 🎉We’re so grateful to celebrate you today! Stacy is an ABO Certified Optician with more than 25 y...
03/03/2026

Happy Birthday, Stacy! 🎉

We’re so grateful to celebrate you today! Stacy is an ABO Certified Optician with more than 25 years of experience in optical service, sales, and repairs, and she brings incredible knowledge and care to every patient she helps. Stacy’s heart for family, faith, and community shines through in everything she does.

When she’s not helping patients achieve their vision goals, you’ll find her at the beach, practicing yoga, baking, crafting, or spending time with the people she loves most. We are so thankful to have her as part of the West Shore Eye Care team.

Wishing you a wonderful birthday and a year ahead filled with joy, blessings, and continued success! 🎉

02/26/2026
02/20/2026

📢 Attention West Shore Eye Care Patients

We are currently experiencing an internet outage, which is also affecting our phone lines.
Our team is still here and ready to help, but we may not be able to take calls or access certain systems at the moment.

Thank you for your patience and understanding as we work to get everything back up and running. If you are stopping in today, please know we’ll do our best to assist you!

We will post an update as soon as the issue is resolved.

— West Shore Eye Care Team

🎂 ℍ𝕒𝕡𝕡𝕪 𝔹𝕚𝕣𝕥𝕙𝕕𝕒𝕪, 𝕃𝕦𝕔𝕚𝕟𝕕𝕒! 🎂We’re so thankful to have Lucinda on our West Shore Eye Care team. With over 20 years of exp...
02/15/2026

🎂 ℍ𝕒𝕡𝕡𝕪 𝔹𝕚𝕣𝕥𝕙𝕕𝕒𝕪, 𝕃𝕦𝕔𝕚𝕟𝕕𝕒! 🎂

We’re so thankful to have Lucinda on our West Shore Eye Care team. With over 20 years of experience in eye care and her COA certification, she brings incredible knowledge and care to our patients every day.

We hope your day is filled with family, smiles, and a little time doing what you love. Happy Birthday, Lucinda! 💐🎈

Less than a month away! Our Maui Jim Trunk Show is coming up—mark your calendars and get ready to check out the latest s...
02/12/2026

Less than a month away!

Our Maui Jim Trunk Show is coming up—mark your calendars and get ready to check out the latest styles, exclusive options, and perfect shades for the season. You won’t want to miss it!

The struggle is real! We know the call of the screen is powerful, but those dry, tired eyes are silently protesting.Digi...
02/08/2026

The struggle is real! We know the call of the screen is powerful, but those dry, tired eyes are silently protesting.

Digital eye strain can lead to headaches and fatigue, so remember to pause, blink fully, and follow the 20-20-20 rule. Break the cycle! We have resources for managing screen time on our website.

✨ 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫: New year, new frames ✨Modern, bold, and timeless styles from 𝐄𝐥𝐥𝐚 & 𝐌𝐚𝐱, 𝐍𝐖𝟕𝟕𝐭𝐡, 𝐑𝐞𝐲𝐤𝐣𝐚𝐯𝐢𝐤, 𝐁𝐥𝐨𝐨𝐦𝐝𝐚𝐥𝐞 & 𝐙𝐞𝐧𝐄...
02/04/2026

✨ 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫: New year, new frames ✨

Modern, bold, and timeless styles from 𝐄𝐥𝐥𝐚 & 𝐌𝐚𝐱, 𝐍𝐖𝟕𝟕𝐭𝐡, 𝐑𝐞𝐲𝐤𝐣𝐚𝐯𝐢𝐤, 𝐁𝐥𝐨𝐨𝐦𝐝𝐚𝐥𝐞 & 𝐙𝐞𝐧𝐄𝐥𝐥𝐚 & 𝐌𝐚𝐱, 𝐍𝐖𝟕𝟕𝐭𝐡, 𝐑𝐞𝐲𝐤𝐣𝐚𝐯𝐢𝐤, 𝐁𝐥𝐨𝐨𝐦𝐝𝐚𝐥𝐞 & 𝐙𝐞𝐧—now at special savings.

Stop in and see what’s new!

👁️❤️ February is AMD Awareness Month!Age-Related Macular Degeneration (AMD) is a leading cause of vision loss in people ...
02/04/2026

👁️❤️ February is AMD Awareness Month!
Age-Related Macular Degeneration (AMD) is a leading cause of vision loss in people 50+. It affects the macula, responsible for sharp vision needed for reading, driving, and recognizing faces.

Types of AMD:
Dry AMD: The most common form, caused by macula thinning.
Wet AMD: Less common but more severe, involving abnormal blood vessel growth.
Signs: Blurry vision, trouble seeing in low light, and wavy lines. Regular eye exams are key, as AMD often progresses silently.

How We Help:
🩺 Early detection with comprehensive exams.
💊 Tailored treatments and guidance.
🕶️ Low-vision aids for independence.

🔔 Don’t wait—schedule your exam today!
📞 231-843-4117 | 🌐 westshoreeyecare.com

🎉🎂 𝐻𝒶𝓅𝓅𝓎 𝐵𝒾𝓇𝓉𝒽𝒹𝒶𝓎, 𝐿𝒾𝓈! 🎂🎉Lis has been a valued part of the optical industry for over 30 years and a cherished member of...
02/02/2026

🎉🎂 𝐻𝒶𝓅𝓅𝓎 𝐵𝒾𝓇𝓉𝒽𝒹𝒶𝓎, 𝐿𝒾𝓈! 🎂🎉

Lis has been a valued part of the optical industry for over 30 years and a cherished member of the West Shore Eye Care team since 1994. She is a proud Ferris State University graduate, earning her AAS in Opticianry in 1987 and her Bachelor’s Degree in Marketing/Management in 1989. As an ABO Certified Optician, Lis truly enjoys helping patients find the best vision solutions for their needs.

When she’s not at the office, Lis loves spending time with her friends and family — or you might catch her in Hart at the Pink Elephant Diner, which she proudly owns and operates.

Join us in wishing Lis the happiest of birthdays and a wonderful year ahead! 🎈🎉

🎉 𝐇𝐚𝐩𝐩𝐲 𝐁𝐢𝐫𝐭𝐡𝐝𝐚𝐲 𝐭𝐨 𝐑𝐚𝐜𝐡𝐞𝐥! 🎉Today we’re celebrating Rachel, a dedicated and highly skilled member of the West Shore Eye...
01/28/2026

🎉 𝐇𝐚𝐩𝐩𝐲 𝐁𝐢𝐫𝐭𝐡𝐝𝐚𝐲 𝐭𝐨 𝐑𝐚𝐜𝐡𝐞𝐥! 🎉

Today we’re celebrating Rachel, a dedicated and highly skilled member of the West Shore Eye Care team since 2018! 🌟
Rachel began her ophthalmic journey back in 2011 and has spent the years since building a deep foundation of knowledge and hands-on experience. From pre-testing and scribing to special testing—including visual fields, retinal photos, and macular scans—Rachel brings exceptional expertise and care to every patient she meets.

Her commitment to learning is inspiring: she became a Certified Nurse Assistant in 2011, a Certified Scribe in 2016, and earned her ocular hygienist certification from the Canadian Association of Optometrists in 2022. Her honest, reliable, and ambitious personality shines through in everything she does, both for her patients and her community.

Outside of work, Rachel enjoys attending sporting events, repurposing furniture, and spending quality time with friends and family.

Address

409 W Ludington Avenue Ste 102
Ludington, MI
49431

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 7pm
Wednesday 9:15am - 5pm
Thursday 8am - 7pm
Friday 8am - 5pm

Telephone

+12318434117

Alerts

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West Shore Eye Care

Dr. Branning, Dr. Felger and the entire West Shore Eye Care staff take the sincerest pleasure in providing all of your eye care needs. We are dedicated to providing the highest quality medical eye care, delivering legendary customer service and spending time with our patients to answer questions and address any concerns they may have about their eye health. We look forward to caring for you and your family!

The team at West Shore Eye Care provides comprehensive, personalized medical eye care and unique eyewear for all lifestyle needs. Since 1985, our staff has been committed to providing the highest standard of eye care. Our doctors will provide a clear explanation of your condition and take the time needed to answer all of your questions.