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Healthcare Bluebook Healthcare Bluebook is a healthcare price and quality transparency resource that takes the mystery o www.healthcarebluebook.com can help.

Several years ago, our CEO Dr. Jeffrey Rice, was charged 10x what he should have been for a routine blood test. He realized if he as a medical professional could pay too much for healthcare the average consumer was overpaying all the time. As a growing number of people learn to live with high deductibles they need access to basic prices for care.

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Our Founder’s Story

By Jeff Rice, MD - Founder & CEO at Healthcare Bluebook.

The purpose of Healthcare Bluebook is to protect patients by exposing the truth about healthcare cost and quality variation, so people are empowered to make better decisions for themselves and their family. By giving patients the information they need, they can get better care at a lower price. That’s a lesson I learned that from personal experience.

As a physician, I got to be on the patient's side of the table when my 12-year-old son needed an outpatient foot surgery. The surgeon arranged to perform at a nearby hospital. I could have accepted that recommendation but, like so many in the United States, my family was on a high-deductible health plan which meant I would pay much of the expense myself. So, I called the hospital to check on the price. They said the billed charges would total $37,000 but with the network discount, it would cost between $15,000 to $25,000 for a one-hour, outpatient foot surgery!

I was shocked. Why was the price so high and why wasn’t their estimate more precise?